Store celebration activity plan

In order to ensure that things or work are carried out in an orderly and effective manner, it is often necessary to formulate a plan in advance. The plan is a written plan arranged in terms of purpose, requirements, methods, methods, progress, etc. How should the plan be formulated? Below are 3 store celebration activity plans that I have carefully compiled for your reference. I hope it can help friends in need. Store celebration activity plan Part 1

Activity theme:

Shangdao Coffee Golden Autumn October Celebration of the three festivals, colorful and polite

Everyone celebrates the 60th anniversary of the motherland!

Shangdao Coffee wishes everyone across the state a happy Mid-Autumn Festival!

Warm congratulations to Shangdao Coffee Xingyi Store on its 5th anniversary!

Purpose of the event:

To increase the influence of Shangdao Coffee in Xingyi, focusing on National Day, Mid-Autumn Festival and store celebrations to highlight Xingyi’s first Western-style coffee shop and the first Brand chain store, enhance company visibility, company image and influence! Same as some marketing activities in September to popularize coffee and Western food culture and show the company's cultural heritage! Use this to distance yourself from your competitors! We will conduct in-depth marketing to new and old customers, increase sales and profits, and strive to exceed operating income of XXX million yuan in October, laying a good foundation for the company's future development.

Event time:

From September 28th, 29th, and 30th, the preliminary advertising campaign will be completed, POP flyers will be distributed, and in-store posters and outdoor advertising will be implemented!

From October 1st to October 3rd, we will mainly implement the National Day content.

October 3rd is the Mid-Autumn Festival.

The pre-store celebration activities will be implemented from October 3rd to October 16th.

From October 17th to November 17th, the main store celebration activities will be held.

Activity location:

Inside and outside Shangdao Coffee Shop.

Participants:

All employees of the company and new and old customers.

Specific program content:

1. Activity Arrangement

1. Smile service: Between September 23rd and 30th, it will be led by the field department Service training, related to work efficiency, skills, etc.; management and cooperation of various departments, and activity organization. From October 1st to November 17th, all departments will serve with a smile, be meticulous and patient, improve service capabilities and efficiency, so that customers can come and leave satisfied! Improve customers' consumption feeling and value.

2. A management meeting was held on September 23 to announce the content and preparation methods of the event, division of labor, leaflet production and distribution methods, etc.

3. Since October 1st, the Service Department has launched a "Service Competition" to select 1 to 2 "Service Stars" of the day every day, and will give 20 and 10 yuan rewards.

4. The consumer gift-giving activities will continue in September, working meals and afternoon tea will be launched as usual, and the question-answering activities will be extended to October 16.

5. A consumer lottery will be held on October 1st, and the prizes will mainly be meal coupons. Make a lottery box and an X display stand next to the cashier in the lobby on the first floor to introduce the rules of the lottery. A marketing manager will be responsible for implementing the lottery. Anyone who purchases in our store can participate in the lottery. The prizes are mainly meal coupons of 15 yuan to 50 yuan. Mainly promote customer return rate.

6. On October 3rd, anyone who spends more money in the private room of our store will receive a mooncake gift box with a price of less than 50 yuan. Customers who spend in the lobby will receive 2 mooncakes and a plate of chestnuts. From October 17th to November 17th, all coffees and steaks will be 30% off. Q&A activities and consumption gifts will continue. Q&A activities will be extended to daytime. Work meals and afternoon tea will be canceled on Fridays, Saturdays, and Sundays.

7. A lottery will be held at 10 o'clock on October 17th to give away the grand prize of consumer vouchers, divided into

First prize: one person

Meal voucher worth 1,000 yuan , and get a VIP Supreme 20% off card. This meal coupon consists of 10 100 yuan meal coupons, which can be consumed in 10 times. It can only be used in the lobby and can be used after the minimum consumption is reached each time.

Second Prize: One person

Meal coupon worth 500 yuan, and a VIP Supreme 20% off card. This meal coupon consists of 10 50 yuan meal coupons, divided into 10 times After the consumption is completed, it can only be used in the lobby. It can be used after the minimum consumption is reached each time.

Third prize: two people

Meal coupons worth 200 yuan, 1 thermos bottle. This meal coupon consists of 10 20 yuan meal coupons, consumed in 10 times, only in the lobby Use it after the minimum consumption is reached each time.

Lucky prize: 50 people

Meal coupon worth 20 yuan. This meal coupon can only be used in the lobby and can be used after the minimum consumption is reached each time.

8. Anyone who purchases in the store between October 17th and November 17th can get a raffle ticket. The raffle ticket will be issued on the night of November 17th. The prizes are:

Special Prize: One person:

A mobile phone worth 1,000 yuan, a travel voucher, and a meal voucher of 500 yuan. This meal voucher consists of 10 50-yuan meal vouchers, which can be consumed in 10 times. It can only be used in the lobby and can be used after the minimum consumption is reached each time.

Second prize: two:

A mobile phone worth 500 yuan, a 200 yuan meal coupon, and a thermos bottle. This meal coupon consists of 10 20 yuan meal coupons, divided into After 10 times of consumption, it can only be used in the lobby. It can be used after the minimum consumption is reached each time.

Third Prize: 10 people:

Meal coupon worth 20 yuan. This meal coupon can only be used in the lobby and can be used after the minimum consumption is reached each time.

9. From 8:00 to 12:00 on the night of October 17th and November 17th, we will invite an excellent saxophonist and piano ensemble from Xingyi, and invite famous singers from Xingyi to sing a cappella! (tentative)

2. Advertising and in-store decoration plan

1. On October 1, the in-store decoration will mainly be Chinese red, and red balloons will be used to decorate the store (as shown in Figure 1, 2). Make two National Day and Mid-Autumn Festival billboards at the door (Picture 3 below), a red balloon arch (Picture 4 below), and two red lanterns. (Completed before September 30)

2. Organize each supplier to present store celebration banners and flower baskets (to be completed before October 16)

3. Rent an arch at the entrance. It is marked above: 5th Anniversary Celebration of Shangdao Coffee Xingyi Store (available before October 16th)

4. Purchase colorful pennants to hang outside the store (available before October 16th)

5. Hang small red lanterns around the sign outside the store, and hang a "Fifth Anniversary of Shangdao Coffee" tag below (completed before October 16)

6. Make three vertical cloth signs: ① Red, the slogan is: Everyone celebrates the 60th anniversary of the motherland.

②Green, with the slogan: Warm congratulations to Shangdao Coffee Xingyi Store for its 5th anniversary!

③Purple, with the slogan: Shangdao Coffee wishes all the people of the state a happy Mid-Autumn Festival!

7. Make a horizontal cloth label: red, with the slogan: Shangdao Coffee, Golden Autumn and October, three festivals celebrated together, colorful and polite, various preferential and reward activities are in full swing.

8. All the above labels must be in place before September 30.

9. Rent a set of audio equipment and place it at the door from the morning to 7 pm on October 17, playing classic European and American coffee shop music to attract customers; the evening lottery will be held in the lobby on the second floor.

(Be in place before October 16th)

10. Make a background inkjet painting with the following content: Shangdao Coffee 5th Anniversary Celebration (specification is about 2m×2m) for two draws (on October 16th) Completed before November 16th)

11. Make some store celebration signs to decorate the vacant walls in the store. (Completed before October 16th)

12. Purchase some balloons, ribbons and colored ribbons to decorate the stair handrails in the store (completed before October 16th) as shown in Figure 5

13. Purchase golden colored fabric to decorate the roof of the second floor of the store. Complete before September 30th

14. Purchase red carpets for store entrance decoration and temporary award podium in the second floor lobby. Complete before October 16th

15. Make some X display racks to introduce the content of this event (complete before September 30th)

16. Consider whether to do other promotional advertisements.

17. The marketing department actively communicates with various SMS advertising releases and customer contacts, and introduces this activity!

17. Store layout plan: (all completed on the night of October 16th)

(1) First floor: balloons are mainly used to decorate the roof and walls (as shown in Figure 2 , 3) Make a heart-shaped logo on the glass and surround it with balloons. The slogan reads: We have been along the way for 5 years. Shangdao Coffee will accompany you all the way to glory. The bar cup holders are decorated with silk fabrics and balloons.

Make a square balloon arch at the entrance of the stairs (as shown in Figure 4). The handrails of the stairs to the third floor are decorated with balloons and silk fabrics (Figure 5).

(2), Second floor: Use balloons to decorate the roof (as shown in Figures 2 and 3), walls, and place signs on the walls (such as: "I am 5 years old at Shangdao Coffee" 1m×1m Logo,) Two round ceilings are suspended with gold cloth.

Arrange background spray painting, the content is: Shangdao Coffee 5th Anniversary Celebration (size is about 2m×2m) for two draws.

Each plant is replaced and decorated with colorful silk cloth and balloons.

(3), Third floor: The aisle is decorated with balloons and some wall signs. The private room is decorated with balloons and flowers. Store celebration activity plan 2

1. Background and significance of the event

Faced with the fierce competition in the ** supermarket industry, how can we take advantage of the full moon to carry out a series of promotional activities to provide ** stores with Gaining a foothold in the international market, expanding brand influence, and achieving the goal of increasing sales are the issues we want to solve in this promotion.

2. The name and positioning of the event

The name of this event is: "Celebrating the full moon at ultra-low prices sweeping the world, with big rewards and full moon gifts for you to choose from." With the theme of fresh food "Happy Morning Market" and "Safety Evening Market" as the starting point, more than 100 ultra-low-end shocking in-store promotions are combined to create a warm atmosphere for the full moon celebration, allowing consumers to truly feel ** Affordable and convenient.

3. Activity process and development

Activity time: February 24th - March 5th, 20xx

4. Activity layout:

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1. Make a huge picture above the store entrance, 26.80 meters * 5.5 meters.

2. Put a rainbow bridge in front of the door. (4 days)

3. 40 activity POP signs (forming a full moon celebration corridor).

4. 20,000 copies of the DM Post special issue for the Full Moon Celebration (110 products with shocking prices in the post will be used as special store celebration prices)

5. Event posters: According to the size of the event poster column.

One of the series of activities: celebrating the full moon at super low prices from morning to night.

Surprise 1. Happy morning market of fresh food:

Event time: February 24th - March 5th, 20xx, 7:00 - 9:00 in the morning.

Event method: **Supermarket will select 15-20 ultra-low-price products every morning during the event for consumers to choose from. For detailed prices, please see the daily special price information column at the supermarket entrance.

Surprise 2. Fresh food safety dinner:

Event time: February 24th - March 5th, 20xx, 18.00-21.00pm

Activity method: ** Supermarket offers a 50% discount on all vegetables every night during the event, dedicating real benefits to consumers in **. For details, please see the internal price information of ** Supermarket.

The second series of activities: Big feedback and full moon gifts for you to choose from.

Surprise 1. Lucky bonus of 100, and level 8 gifts for you to choose from.

Event time: February 24th to February 26th, 20xx.

Event method: During the event, customers and friends who purchase more than 30 yuan in ** supermarket can redeem the prize once at the event site with a single receipt of the day; customers and friends who purchase more than 70 yuan can receive a prize at the event site. The reward can be transferred 2 times; customers and friends who purchase more than 100 yuan can transfer the reward 3 times, and a single ticket is limited to 3 times. 100 wins,

Prize transfer details: Under the guidance of supermarket staff, customers can lightly press the button with their hands. After the turntable completes, they can obtain the corresponding prize specified in the area where the pointer tip stays. .

Prize setting: *** divided into 8 levels:

Zone 1 prize: Little Sheep pure cotton four-piece set (code: 14020474) quantity 6 sets

Zone 2 prizes: 5L Fulinmen edible blending oil (code: 05070139) quantity 10 bottles

Zone 3 prizes: 600G Want Want gift pack (code: 03260110) quantity 20 packets

Zone 4 Prize: Xian Bu Zuo Eight Years Old (Glass Bottle) (Code: 06040152) Quantity 3

Region 5 Prize: 650G Diao Brand Phosphorus-Free Laundry Detergent (Code: 11070255) Quantity 40 Packs

6th area prize: Coca-Cola Vanilla Flavor 500ML (code: 02010282) quantity 60 bottles

7th area prize: Diaopai Transparent Laundry Soap 138G (code: 11360005) 200 pieces quantity

Prizes for area 8: paper tubes (sent directly from suppliers). The tentative number of prizes is 4,000 tubes.

Surprise 2. There are surprises when you go shopping at a higher level, and there are gifts when you go up one level.

Activity time: March 3rd to March 5th, 20xx.

Activity method: During the activity period, any customer who purchases more than 15 yuan on the second floor can go to the store with the shopping receipt of the day (after the supermarket staff confirms that they have purchased the goods on the second floor) Receive a small exquisite gift at the supermarket service counter, 500 copies per day, while supplies last.

Small gifts: ***Accessories: 12991460 (purchase price: 1.5 yuan)

Surprise 3: 3,000 membership cards are given away - the benefits are visible

Event time: February 24, 20xx - March 5, 20xx

Event method: Any customer who visits ** Supermarket and purchases more than 25 yuan during the event can apply for ** Supermarket membership for free A card (valued at 30 yuan) allows you to enjoy membership prices all year round.

Operations of the Marketing Department:

1. Provide decorative items for the outfield and infield. (Delivered before February 23)

2. Production of 20,000 leaflets. (Completed before February 22)

3. Production of transfer props (delivered before February 22)

Business department operations:

1. 110 pieces Single product details (before February 21st)

Store operations:

1. Please cooperate with the marketing department to complete the decoration of the inner and outer areas.

2. Distribution of 20,000 copies of the post (18,000 copies will be distributed by region starting from February 22, and 20xx copies will be retained in stores).

3. Super-low-price products are displayed and sold in piles every day, with eye-catching POPs. Enhance awareness of indoor broadcasting.

4. 110 special-priced products are marked with the words "special-priced products" on the shelves.

5. Please distribute and register the prizes and gifts for the above activities according to the cashier receipt. After the event, submit the promotion plan and registration form to the financial account for reimbursement.

6. Transfer gifts: Please prepare enough gifts in store in advance. Go to logistics to order goods according to the barcode

7. Go to the office to collect 3,000 membership cards in advance.

8. When the store is operating activities, please strengthen security and maintain the order of on-site activities.

5. Estimated event costs:

Outdoor decoration cost: about 3,000 yuan

Indoor decoration cost: about 1,000 yuan

Promotional activity cost: about 10,000 yuan

Total cost: about 14,000 yuan.

6. Activity details:

1. All special items are in limited quantity and are sold/exchanged while stocks last.

2. All gifts cannot be returned or discounted

3. Internal employees of the company are strictly prohibited from participating in this promotion.

4. The company has the final right to interpret this event.

Teacher’s Day Celebration Activity Plan, Team Activity Plan, KTV Store Celebration Activity Plan, Store Celebration Activity Plan Part 3

1. Purpose: Take the 5th anniversary of the beauty salon as an opportunity to give back to old customers and attract new ones customers, increase the referrals of old customers, improve the enthusiasm of new customers for referrals, create a festive atmosphere, cause a sensation on the day of the lottery, and improve the quality of store promotion.

Prize setting:

Special prize: 29,800 yuan xx beauty card annual card.

First prize: 19,800 yuan xx annual card

Second prize: 5 Speedy electric cars

Third prize: cash consumption card 500 yuan. (The deposit for technical projects can be used as a cash equivalent of 1,000 yuan, and the full amount must be paid on the spot). 10 people

Promotional channels:

1. Telemarketing to inform old customers

2. TV station advertisements to attract new customers

3. Cars Physical advertisements plus dubbing for street promotion

4. Hang vertical banners at the entrance of the store and hang banners on the main street.

5. Place a rainbow door at the door.

2. Promotional words:

xx Beauty 5th anniversary celebration, three stores celebrate together, give back to old customers and sincerely make new friends, surprise big draw, electric car, electric heating fan, prizes Plus bonuses, xx beauties, value surprises are waiting for you. xx Beauty, use smart hands to draw the beauty of angels, and use a grateful heart to compose a happy movement! xx Beauty Salon, convey confidence and spread beauty!

Operating principles: old customers refer to recharge, new customers recharge Collect reservation fees, refer individual event orders, and draw referrals.

Referral channel: xx Beauty Card

Issuance cycle: 7 working days from the time of card collection.

Recharge 3,000 yuan and get a 12-cent diamond ring or pendant for 2,800 yuan

Recharge 5,000 yuan and get a 14-cent diamond ring or pendant for 4,800 yuan

Recharge 10,000 yuan and get 18 8,800 yuan for diamond rings or pendants

3. Operation method: Send a message to old customers, call them to inform them, fill in the lottery tickets, and mainly promote technical project butterfly cards. Old customers can use them for themselves or give them to friends for use, and consume once You can get a diamond ring worth 880 yuan (the back of the butterfly card is the project introduction, and there is a space behind it to get a stamp for each project). For secondary consumption (including friends’ consumption), you can participate in the diamond growth plan, and so on, spending 1 time 4 It is divided into diamond rings, 2 times for 8-point diamond rings, 3 times for 10-point diamond rings, 4 times for 12-point diamond rings, and 5 times for 16-point diamond rings.

1. Old customers fill in a lottery ticket (requires a higher consumption level). Regular customers are invited to talk about the charming investment plan; that is, if they store 1,000 yuan, they will receive a 4-cent diamond ring worth 880 yuan as a gift.

2. New customers who spend over 1,000 fill in one form (if there are more customers, the consumption amount can be appropriately increased to issue lottery tickets),

3. New and old customers forward the stored value of xx Lizi Card For more than 1,000 yuan, you can fill in another one, and you need to pay in full and take it away.

4. xx Allure Card successfully recovered 5 free lottery tickets and a diamond ring for 4 points from the card issuer.

5. The more stored value, the more xx beauty cards will be issued (those who upgrade to a stored value of 1,000 or more) will have more lottery opportunities and the greater the chance of winning. During the event, Zhongkemei Technology Project can make purple clay pots by paying more than 500, and the 500 deposit is worth 1,000.

6. Small lottery in the store: 1. Small gifts. (Customers with average spending power) 2. "xx Allure Card (customers with strong spending power).

7. Holders of xx Allure Card can receive a value of 198 yuan after paying 300 yuan in the store and making a reservation; Zisha Make one and a 12-month free spending card worth 360 yuan, and participate in the in-store lottery once.

Note: Make two identical lottery boxes and place them in different rooms according to the customer’s spending power. Carry out a lottery. High-end consumer customers will draw the xx Allure Card.

IV. Lottery types: small lottery for in-store consumption, and large lottery at the end of the event.

Small lottery: customers with no spending power. When the prizes are distributed on-site for several years, when a customer with spending power draws 5 xx Allure Cards, tell the customer that as long as xx Allure Cards are issued to 5 friends, when all five friends return to the store to register, they can give away XXX worth of Diamond rings or other high-end gifts.

Big draw: A big draw will be held in the hotel. After the draw, interested customers will be contacted on-site to receive their prizes at the store at a staggered time. Conduct reception.

xx Allure Card Lottery:

Make xx Allure Card: The front of the card is mainly the image of a beauty salon, divided into main and secondary cards. On the back, write the services included in the card, and on the front Make a friendly link (that is, write the name and phone number of the recommender on the main and secondary cards)

Rules for using xx Allure Card:

1. Value of xx Allure Card:

With this card, you can get a purple clay pot (valued at 198 yuan). With this card, you can get a 360 yuan free spending card for 12 months.

With this card, you can enjoy one expert facial contour diagnosis (after-sales service) Interview to find needs) With this card, you can participate in the summit 10th anniversary in-store lottery once

2. Sign in with xx Allure Card:

When a customer arrives with xx Beauty Card, keep two points in mind:

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1. Collect reservation fee 1. Pay a reservation fee of 300 yuan, which will be returned after 12 months

2. xx Allure Card customers participate in the lottery (xx Allure Card will be drawn)

2. Convert the xx Allure Card into stored value and receive a diamond ring according to the customer’s personal situation.

Note: All xx Beauty Card customers are recorded separately, telling customers that the gifts will be sent immediately, and the deposit will be returned after 12 months.

Activity highlights:

1. New and old customers come to the store to use gift diamonds and lucky draw opportunities as inducements to encourage them to store value

2. xx Allure Card customers Using purple clay pots and a small lottery in the store as a guide, customers are told that they may win a diamond ring as a temptation to pay the reservation fee.

3. When individual customers come to the store, they proactively introduce the benefits of xx beauty cards and sell cards to store value.

4. There are two lottery boxes in the store, one for xx Allure cards and the other for souvenirs. You can participate in the lottery when you go to the store.

Position settings: captain, deputy captain, combat vanguard, little bee, cashier, gift distributor