Experience of Guangdong Dasenlin drugstore chain Co., Ltd.

Serve human health with enthusiasm!

2. Two strategies:

2. 1. member parity strategy;

2.2. National chain strategy.

3. Four leaps:

In August, 1998 applied for the registration of the "Lin" trademark nationwide for the first time and achieved success, becoming one of the pioneers in the pharmaceutical market in China. On June 5438+ 10 in the same year, Zhanjiang Dashenlin 16 branch opened, which marked the first step of cross-regional chain operation of Dashenlin.

The second time, in February, 20001year, "Guangdong Da Shen Lin Chain Pharmacy Co., Ltd." was established in Guangzhou, which indicated that Da Shen Lin began to make up his mind to take Guangdong as a foothold.

The third time, in 2004, the headquarters moved to Guangzhou, and the development center was officially transferred from western Guangdong to the Pearl River Delta region, marking the first stop of the real external expansion of Dashenlin! And formulated the first "five-year plan".

The fourth time, at the beginning of 2006, Lin Fujian Company and Guangxi Branch were established one after another, which started the national strategic deployment and blew the horn of Lin's entry into the national market.

4. Four concepts:

Enterprise spirit: cultivate righteousness and stress morality;

Business strategy: provide absolutely qualified products at the lowest possible price and meet the needs of customers as much as possible;

Service concept: we are actors and customers are judges;

Enterprise goal: pursue infinity and excel;

5. Multiple honors:

It ranks among the "Top 100 Chain Stores of 20 10 China".

Won the "Guangdong Famous Trademark".

In 2009, it won the title of "Top Three Chain Drugstores in China".

Won the "Guangzhou Famous Trademark".

Chairman Ke Yunfeng won the title of "Top Ten People in Health Industry in South China".

Won the first place in "Top 100 Competitiveness List of Pharmaceutical Retail Enterprises in China".

In 2008, it won the title of "Top Four Chain Drugstores in China".

Won the "Vice President Unit of china association of pharmaceutical commerce Chain Pharmacy Branch".

Won the title of "Top Ten Brands of Chain Drugstores in China".

Won the title of "Top Ten Satisfied Brands of China Pharmacy Chain Consumers".

Won the title of "Top 100 Chain Pharmacy Enterprises in China".

Won the title of "most appreciated by consumers".

Won the title of "My most trusted medical and health care institution for the elderly in Guangdong".

Won the title of "Top Ten Consumer Trustworthy Drugstores in Guangzhou".

Won the title of "most dynamic brand award".

Corporate mission: to serve human health with enthusiasm;

Enterprise spirit: cultivate righteousness and stress morality;

Business strategy: provide absolutely qualified goods at the lowest possible price to meet customer needs to the greatest extent;

Service concept: we are actors and customers are judges;

Enterprise goal: pursue infinity and excel;

★ condensed version of the forest core idea

Dashenlin, Dashenlin, Dashenlin with high quality and low price;

Shen Dalin, Lin Lin and Lin Lin are full of enthusiasm;

Dashenlin, Dashenlin, Dashenlin;

Dashenlin, Dashenlin, the infinite pursuit of Dashenlin;

Dashenlin, Dashenlin, outstanding Dashenlin.

★ Work guide

Loyalty, dedication, responsibility and optimism