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What happened when Lotte Department Store removed the Chinese slogan?

It is reported that there are placards written only in Japanese and English in Lotte Department Store in downtown Seoul. Chinese slogans, which were everywhere a month ago, have been replaced recently. An article in South Korea's "Asian Economy" on 26th described this scene. In this regard, Lotte Department Store said: "We are changing the policy of attracting tourists from China."

Only a month ago, Lotte Korea posted a sensational Chinese title "Waiting for Knowing" in major department stores, 7-1/convenience stores and business districts where tourists from China gathered. Xin Dongbin, president of Lotte Group, also publicly stated in an interview with American media that he loves China and will never give up the China market.

Due to the sharp drop of tourists in China, the sales of Lotte Department Store Head Office decreased by 20-30%. The consumption of China people in Lotte Department Store once accounted for 88% of the total consumption of foreigners, but it has dropped to 72% in March this year, a decrease of 16 percentage points. The proportion of Japanese tourists' consumption has increased. In order to increase sales, Lotte Department Store began to actively attract foreign tourists from other countries.