What exactly is De Beers?

Introduction DeBeers In February 28, De Beers opened its first Hong Kong store in Central Landmark Plaza.

On August 3th, 212, the first boutique of DeBeers in Shanghai was grandly opened in the Guojin Center Shopping Mall.

De Beers' main business includes diamond ore mining, trade, industrial diamond production and so on. De Beers' diamond mining includes open-pit mining, underground mining, large-scale alluvial deposits, coastal mining and deep-sea mining.

The mining sites are Botswana, Namibia, South Africa and Canada.

historical inheritance De Beers has inherited more than 12 years of diamond professional experience, and De Beers diamond jewelry has the most professional voice in high-quality diamonds.

In 1939, De Beers Group introduced 4C standard to consumers, and in 1947, it skillfully came up with the world-famous brand advertising slogan "A diamond lasts forever, and one will remain forever".

De Beers Diamond Jewelry is proud to inherit this precious historical wealth.

De Beers diamond jewelry inspires itself with professionalism and enthusiasm, and constantly creates unique classic designs. Each diamond jewelry fully demonstrates the eternal charm of the diamond itself, and therefore it has become an authoritative diamond jeweler.

after the MillenniumDome in London was exhibited, the world-famous MillenniumStar became the first diamond selected by de beers diamond jewelry.

this perfectly cut and flawless D-colored diamond has become the standard of manual selection of every diamond that we have continued to this day.

Selection Technology De Beers De Beers Diamond Jewelry looks for the world's top diamonds beyond 4C standards through its eye and unique perspective.

experts from De Beers Diamond Research Institute independently analyze whether the cut, proportion and natural transparency of each diamond are perfect, so as to ensure that De Beers diamonds can fully absorb light and bloom with perfect Fire, Life and Brilliance.

"Firelight" is the rainbow-like colorful light formed by light refraction, "vitality" is the gorgeous light that shines when a perfectly cut diamond moves, and "light" is the natural transparency and brightness of the diamond, and it is also the soul of the diamond.

every de beers diamond always absorbs the light best and blooms brilliantly.

DeBeersIris flame detector we are very proud to say that de beers diamond jewelry is the only brand that can prove and perfectly present the charm of the diamonds we choose.

the p>DeBeersIris flame detector is our proprietary technology, which is available in every de beers store.

every customer can appreciate the beauty of diamonds with a professional eye through this objective observation.

the flame detector can slow down the fleeting moments, so that you can fully appreciate the beauty of diamonds.

Design De Beers De Beers Diamond Jewelry perfectly combines the eternal elements of diamonds with various modern designs, bringing soul and charm to classic diamond jewelry.

hand-selected De Beers diamonds with excellent fire, vitality and bright performance are the premise of any diamond jewelry.

As a master of light and shadow, the setting process of De Beers diamond jewelry is to hold up the diamond at the perfect angle, so as to show the brilliance of the diamond to the maximum extent.

each design fully integrates the jewelry with the wearer, so that the owner of De Beers diamond jewelry can feel the power and light brought by diamonds.

De Beers diamond jewelry sincerely praises the beauty of nature and expresses the beauty and vitality of nature through the design of each jewelry series.

Inspired by eternal nature, it is presented through top-notch exquisite skills, and finally the elegance of diamonds and modern design are naturally integrated.

Skills Every carefully selected De Beers diamond has been carefully carved by skilled craftsmen, and finally it has become a brilliant treasure cherished by human beings for generations.

Diamonds are an ancient treasure cherished by De Beers. Therefore, De Beers diamonds only select trusted craftsmen to create brand-specific jewelry. Every sculptor can gain this trust after careful examination and selection. In De Beers, no details can be ignored.

every diamond and inlaid base is carefully polished until it reaches the perfect standard.

De Beers diamond jewelry emphasizes the best harmony between lines and forms, thus highlighting the brilliance of diamonds, and extracting ideas, perspectives and themes through light and shadow, beauty and fluidity.

quality De Beers is in De Beers Diamond Jewelry Store, and we guarantee that you can completely rest assured of diamond jewelry.

every piece of De Beers jewelry has its own DeBeerspassport, and all polished diamonds over .2 carat have DeBeersMarque.

I can assure you that every De Beers diamond is natural, non-conflict-free, and has been mined and created through responsible channels.

DeBeersMarque, which is invisible to the naked eye, belongs to De Beers' unique patented technology, assuring customers that every diamond in De Beers has been independently classified and compiled into DeBeersdiamondregistry, and it is the official diamond of De Beers.

Brand Introduction De Beers Since 1888, De Beers has been a well-known name in the diamond mining and evaluation industry.

more than 6 years ago, De Beers set up a sales organization to distribute the gem-grade diamond blanks, which account for most of the world, to ensure the stability of the rapidly developing world diamond market.

De Beers has been closely involved in all aspects of the diamond industry, from the mining of rough stones to the sales of diamonds.

through its global network of diamond promotion centers and diamond consultation centers, De Beers promotes and publicizes diamonds in 21 languages, providing assistance and professional advice to the jewelry industry and the media.

the most important thing is to help consumers understand diamonds and drive the trend of diamond ornaments.

The name of De Beers brand comes from the excellent diamond ornaments that are pure and flawless, and is endowed with the emotional connotation of love.

the hard and unchangeable characteristics of diamonds are consistent with the public's yearning for love.

The symbolic positioning of De Beers' faithful love explores the love elements of consumers around the eternal emotional value of diamonds, develops the emotional needs of customers and creates a new concept market.

this has obviously played an attacking role in people's yearning and appeal for emotional life at present, so the home textile brand "De Beers" of Yuanmeng Home Textiles Co., Ltd. came into being.

De Beers brand style is defined as diamond taste and timeless classics.

the products mainly highlight the diamond-like noble quality, dreamy romantic mood, elegant temperament with various customs, exquisite and warm home atmosphere and timeless classic love.

The target is the urban upstart who pursues fashion information and international taste, the urban white-collar worker who is rich in petty bourgeoisie, and the workplace elite who pursues a sense of decent life.

based on the national conditions, De Beers absorbed the European design style, advocated the noble and leisure consumption concept, directed its products to the high-end market, won the favor of consumers with exquisite craftsmanship and exquisite display, and sold to 24 well-known shopping malls such as over the rainbow Department Store, Wanjia System, Haiya Department Store and Maoye Department Store in Shenzhen and Dongguan, and quickly occupied a certain market share in just two years.

In p>26, the total sales of 24 stores in De Beers reached more than 13 million yuan, including 21, yuan for the 68-hour "Thanksgiving" promotion of Shenzhen Dongmen Maoye and 25, yuan for the five-day promotion of Bao 'an Haiya Store.

obviously, the brand of Yuanmeng Home Textiles Co., Ltd. has won attention in the buyer's market and has been deeply rooted in people's hearts to some extent.

in order to build De Beers into a well-known brand renowned at home and abroad, Yuanmeng Home Textiles Co., Ltd. will continue to maintain the design style and artistic charm of combining Chinese and Western styles and innovative business philosophy, and devote itself wholeheartedly to the vast number of consumers with the most precious and beautiful gifts! Since 1888, De Beers has been a well-known name in the diamond mining and evaluation industry.

more than 6 years ago, De Beers set up a sales organization to distribute the gem-grade diamond blanks, which account for most of the world, to ensure the stability of the rapidly developing world diamond market.

De Beers has been closely involved in all aspects of the diamond industry, from the mining of rough stones to the sales of diamonds.

through its global network of diamond promotion centers and diamond consultation centers, De Beers promotes and publicizes diamonds in 21 languages, providing assistance and professional advice to the jewelry industry and the media.

the most important thing is to help consumers understand diamonds and drive the trend of diamond ornaments.

De Beers and Versace Diamond Fashion Show De Beers, two fashion giants, jointly held a grand diamond fashion show in London in June 1999.

The theme of the fashion show is to celebrate the coming of the Millennium and raise money for three charitable foundations.

Another important significance of this grand meeting is to welcome the arrival of the new century in 2, so it is also called "Digging into the 2 Grand Meeting". Anthony oppenheim, director of De Beers, delivered a speech: "Diamonds are precious and bright, which is the best symbol to welcome the new century in 2.

"He thinks that in the coming new century, the popular style of diamond ornaments is still simple, suitable for wearing and close to daily life.

VIPs attending the grand event come from all over the world. Each admission ticket costs 55 pounds, and 25, pounds of the total income will be invested in charity.

To celebrate the new century in 2, famous jewelry stores specially designed eight beautiful diamond ornaments, which were matched with Versace's new clothes, and the world supermodels tried their best to interpret the best match in the world.

eight diamond ornaments * * * set with 5 carats of diamonds, worth 6 million pounds.

The wedding of diamonds and fashion attracted 6 distinguished guests from all over the world.

The dress code for the evening is that ladies wear diamonds and men wear black bow ties, and the diamond fashion show is performed on stage and off stage.

Fashion reporters are so busy that they call the newspaper office one after another to receive celebrities' costumes that night.

Elizabeth Hurley, a world famous model, came hand in hand with her boyfriend, movie star hugh grant, wearing a Versace pink dress with suspenders and a big single diamond pendant.

Catherine Zotta Jones, the heroine of the new version of Zorro, has become a photographer's darling by assembling a multi-layer diamond necklace in the evening by Versace.

The last one who arrived was the most distinguished guest-Charles V of England.

De Beers directors Anthony oppenheim and Donatella Versace have always been around.

unlike Diana, the late princess, Charles has always been indifferent to fashion and was once rated as the worst dressed person.

This time, Yu Jia came in person because the diamond fashion show also raised money for his "Prince Environmental Protection and Architecture Foundation".

DeBeers is the largest diamond mining company in the world.

since it was founded in 1888, DeBeers has become synonymous with diamonds.

DeBeers also has diamond valuation, and sells most of the uncut diamonds in the world to diamond cutting centers, which cut and grind these diamonds so that they can be used in jewelry.

DeBeers is a global leader in mining and drilling technology, operating 19 diamond mines around the world, producing more than half of the world's diamonds, and jointly operating drilling mines with African governments such as Botswana, Namibia and Tanzania.

Diamonds mined from these mines, as well as diamonds obtained from other major sources, are all sold through DeBeers' London-based central marketing organization.

The central marketing agency holds ten diamond appreciation sessions every year, and sells uncut diamonds to more than 16 major diamond cutting centers around the world, all of which are customers of the central marketing agency of DeBeers.

in 34 countries around the world, De Beers enjoys 21 languages to promote diamonds.

through diamond consultation centers and diamond promotion centers around the world, DeBeers provides assistance to customers, media and jewelry industry and the latest news about diamonds.

fifty years ago, DeBeers created the advertising slogan "A diamond lasts forever, and one will last forever".

The biennial "DeBeers International Diamond Design Competition" is the most prominent and oldest international jewelry design competition in the world, presenting the most creative and influential high-quality diamond ornaments in the world at once.

On January 17th, in the "98DeBeers International Diamond Design Competition" held in Paris, the masterpieces of 25 top jewelry designers from all over the world were awarded.

DeBeers' famous advertising slogan "Diamonds last forever, and one will last forever" is well known all over the world.

In fact, it has been translated into 29 languages of different countries! Curiously, it has a great influence on every language.

You will always find the title "Diamonds last forever, one will last forever" appearing in TV and newspaper and magazine advertisements of DeBeers.

like a diamond, this title will be handed down from generation to generation forever.

De Beers signed a big order of $4 billion. De Beers and Russian diamond producer Alrosa signed a new sales agreement worth $4 billion in Sakha, Russia for five years.

According to the agreement, Alrosa will supply De Beers with diamonds of up to 8 million US dollars per year within the validity period.

De Beers hopes to strengthen the lasting confidence and operational efficiency of the global diamond market.

It is reported that the agreement also affects the governments of Botswana, Namibia, South Africa and Russia. These major diamond producing countries rely heavily on the international rough market to support their mining, employment, economic and monetary development and cater to further development needs.

De Beers reorganized DTC Recently, De Beers announced the reorganization of its professional sales and promotion branch DTC.

according to the plan, the original DTC marketing department will become a business department with independent management and operation, and its name will be changed to "De Beers Group Marketing Agency".

The marketing agency of De Beers Group will focus on the following three core projects: developing and promoting market-oriented promotion projects that can successfully promote the diamond consumption market; Continue to develop forevermark permanent stain project; Maintain consumer confidence in diamonds.

In response to this change, De Beers said that it will help to ensure that the marketing agencies of the Group can focus on creating and promoting the demand for diamonds, maintain consumers' confidence in diamonds, and further develop the FOREVERMARK permanent stain project.

"The cradle is rocked with the left hand, and the world is controlled with the right hand.

"Through these two short sentences, an image that we have never met in previous advertisements is displayed.

De Beers, an American diamond company, openly talks about the life that is still being understood and pursued with surprising courage.

this advertising campaign directly confronts many marketers-even many misunderstandings of their own.