Case article on supermarket service

It is very important for chain supermarkets to strengthen service innovation, obtain customer satisfaction and realize sustainable development by strengthening supermarket service norms and improving customer service quality perception. As a supermarket staff, how to give customers the best service? The following is the relevant information about the supermarket service case article I compiled for you for your reference!

Supermarket service case article 1: How to do a good job of family service in supermarkets? I think we can promote family services from the following ten aspects.

First, learn as much as possible about customers. As long as it doesn't involve customer privacy, ask some customers kindly, and customers will feel very human. Try to be friends with customers (not just business relationships). For example, for those customers who like to smoke a certain brand of cigarettes, if you have the heart to keep it for him, he will be very grateful and become the most loyal customer of the store; Provide customers with in-store information in time. For example, as soon as customers enter the door or area, there is no need to greet them and ask them what they want. When customers are looking around and thinking, providing suitable staff and guidance at this time will definitely satisfy customers.

The second is to greet customers cordially. Nowadays, many stores are promoting polite expressions such as "welcome", which are suitable for unfamiliar customers, but for customers who are already familiar with them, others will feel far away. It is impossible to close the distance with customers by this polite expression. At this time, say "Grandpa, I haven't been here for a long time, and we miss you". "Sister, I haven't seen you for a long time, have I?" Everything that is suitable is the best, so should the language in family service. The same set will only alienate customers.

The third is to understand the customer's needs and unsatisfied points, satisfy them as much as possible, understand the customer's needs, be good at obtaining information from the usual communication, and try our best to meet the special needs of customers. In addition, there are often surprises when standing at the exit of the checkout counter. China people often subconsciously leave a sentence when they leave. This sentence is often the most sincere one. If we are good at listening, we will certainly get a lot of valuable information.

The fourth is to enhance the feelings with customers when on-site service. For special customers, home delivery is a very good means of family service, which is difficult for supermarkets, especially rice. For those elderly customers, it is really difficult to carry a bag of rice upstairs. At this time, you can get a loyal customer with a helping hand.

Fifth, guide customers to shop in our supermarket through publicity, engage in some promotional activities and convenience activities in nearby communities, effectively promote our store and send family services to customers' homes.

Sixth, strengthen the cashier's awareness of cashier service, warmly receive it, and introduce competitive goods and promotional activities in the mall. This is a kill two birds with one stone move, which can not only make customers feel that you care about him, but also increase sales for the store. But it is very important to grasp this degree, otherwise there will be suspicion of harassing customers.

Seventh, for shops with more children, it is a very cost-effective thing to focus on children to close the distance with customers, to close the relationship with one child, and to close the relationship with the six adults behind him/her. For stores where the elderly are concentrated, we will provide patient and comprehensive services to close the relationship with elderly customers. For example, if a child comes in and says something nice to greet him. As long as he speaks appropriately, don't exaggerate. Parents who follow their children will feel warm in their hearts. For example, my neighbor's old aunt often boasted in front of us how the service staff in the supermarket praised his little grandson for being smart and studious, which made her feel very proud, because she often took her little grandson to the supermarket to read books.

Eight is to give shoppers extra satisfaction and sense of belonging. The customer experience is comprehensive. Think from the customer's perspective. Even helping him with his bag, helping him up and down the steps, sending a smiling face and a warm thank-you word when he left, will have unexpected effects and enhance customer satisfaction and sense of belonging. If you can send a small gift at the right time when the customer has a birthday and annual leave, a warm word will make the customer feel very happy and caring.

Nine, for fresh cooked food and other commodities, it is very important to ensure hygiene, cleanliness and neatness. I have a friend who goes to a nearby supermarket to buy fish. The fish here are always dirty. When she brings it back, she must wear gloves and wash it again. As a result, she will accidentally throw away a pair of gloves. When she goes to the nearby supermarket to buy fish, the waiter will clean the fish so that she doesn't need to deal with it any more. From then on, she went to the supermarket to buy fish.

Ten is to seize the opportunity to promote customers and meet their various needs. Sometimes, for group buying customers like neighborhood offices and neighborhood committees, if you can use the media to publicize and make them feel bright, it will also have good results. This is one of the essential family services for group buying.

The second case of supermarket service: On the service structure of supermarket The word supermarket comes from the English super store, which is often called super store. It refers to a comprehensive retail mall of large supermarket type, mainly dealing in food and household necessities, and is selected by customers.

Supermarket is a large-scale comprehensive retail mall operated by customers, also known as supermarket, which is the main form of commercial retail organization in many countries, especially in economically developed countries. Supermarkets first appeared in the eastern United States in the early 1930s. After World War II, especially in 1950s and 1960s, supermarkets developed rapidly all over the world.

In China, supermarkets were introduced from 1978 and were called supermarkets at that time. 1983 65438+1On October 3rd, the first supermarket in China opened in Haidian District. At that time, almost all buyers were foreigners. Today, more than 30 years later, people's shopping in the supermarket has become an indispensable part of life.

However, the market share of local supermarket brands in China is very small, mainly concentrated in second-and third-tier cities, with a large number and a small scale. Wal-Mart, Carrefour and other foreign brands occupy most of the market share of physical stores in China, concentrated in first-tier cities, with large scale and full categories, and chain stores all over the country.

Advantages of foreign supermarket legions?

1。 Large-scale operation, large-scale procurement can reduce procurement costs, large-scale distribution can reduce transportation costs, and large-scale talent training plan can reduce personnel flow, provide promotion space and reduce personnel costs.

2。 Localization management, localization of self-harvested goods reduces distribution costs, and high-level localization knows more about the local market.

3。 Communication with the government, not just public relations, can get a lot of policies and reduce resistance.

4。 Global procurement plan can attract foreign products at low cost, enrich business categories, improve personalized goods and differentiated services.

5。 Management, commodity management, financial management and talent management are quite mature, ensuring rapid replication.

Bottleneck of domestic supermarket corps?

The market share of domestic supermarket legions in first-tier cities was quickly occupied by foreign legions, and domestic supermarket legions made efforts in second-and third-tier cities.

1。 Distribution, leading to domestic supermarkets can only open stores in small areas, the number of supermarkets in first-tier cities has dropped sharply, and second-and third-tier supermarkets can only open stores around first-tier cities, which limits the development of supermarkets. Either build your own distribution center or cooperate with third-party logistics, otherwise it will not be purchased on a large scale. How to reduce the procurement cost and distribution cost?

2。 Local protectionism has formed a separatist regime in various places, and public relations cannot be ignored.

3。 What should I do when the store display, beautiful display, sales-friendly display and supermarket display rules conflict? More supermarkets are concentrated in warehouses, which are clean and beautiful, but the storefronts are messy and no one replenishes. Is it difficult for customers to go to the warehouse to choose goods? Thousands of square meters of storefronts and warehouses, with four or five people, can also hire superman or magician. Most people can only work overtime.

4。 Management, talent management still depends on violence, the younger generation is associated with the network, and violence can manage enterprises well. We are still the state of Qin!

5。 Nepotism, the whole enterprise is ruled by relatives and privileged, wage earners are always wage earners, there is no flow of personnel, how to form the core, the founder moves westward, and often the enterprise will disintegrate.

6。 Differentiated and homogenized products, how to differentiate and make your own brand.

7。 In the exploration of online business model, only a few local legions are leading the way, and most of them are still living at the bottom of the well feeling good about themselves, but they don't know that the storm has come.

The case of supermarket service Part III: An article on the concept of supermarket service. At work, I also personally realized the importance of knowledge. People need to constantly enrich their knowledge in life and work. Knowledge is like human blood. Without blood, the body will be weak, without knowledge, the mind will be tired. In the supermarket, the cashier is done by computer. If the computer stops running, ...

There is a saying that practice is the touchstone of truth. School is a good environment for learning theoretical knowledge, and society is a place for us to practice. This summer vacation, I once again went to the big stage of society and looked for an internship unit.

I often hear some migrant workers of the same age say how hard it is to go out to work. Seeing is not worth a try. I also want to experience this for myself, so my roommate and I, as migrant workers, are looking for jobs with the purpose of increasing social experience, improving practical ability and enriching summer vacation life. This social practice has gained a lot.

Looking for a job in the hot sun for a few days, I saw many units, either full or waiting for news. After a rough job search, I finally found a job as a waiter in a large supermarket. Although it is very hard and uncomfortable, these experiences can't be learned in books.

Being good at communicating with people is a necessary job for waiters. After a period of job hunting, I got to know more people. How to communicate well with people requires long-term practice. There were few opportunities to work in the past, even when I was internship in the hospital last summer, I rarely contacted patients, which led to inflexibility when talking to others, which led to cold and embarrassing conversation. When I was working in Baihui supermarket, I spent more time talking with others because I was a waiter. At this time, I have to learn to communicate with customers and let them accept your opinions and suggestions. Communication with colleagues is equally important. When others give me advice, I should listen carefully and accept it patiently and humbly.

Self-confidence is also a necessary condition for a foothold in society. When I started my holiday, I was scared to know that I was going to work in the summer vacation. This is all a self-pity mentality. I feel a lot of difficulties, lack of social experience, poor communication skills, and feel very small. My cowardice and self-pity were thus exposed. To conquer yourself, only by conquering yourself can we conquer the world. Be sure of your ability. This is the advice my roommate gave me when I was looking for a job. In many interviews, I understand the importance of self-confidence. It doesn't matter that I have no social work experience. The important thing is that my ability is no worse than others. Social work experience is also accumulated, and self-confidence makes you more energetic and energetic.

As a waiter, a key point to pay attention to is to be sincere and always keep smiling. As a large supermarket, there will be a lot of passengers, and each customer will have his own personality, such as impatience, vulgarity, elegance, modesty and so on. Some impatient customers will talk loudly and even yell at us when they are dissatisfied. Answer blows with blows is absolutely impossible. In order to ease the atmosphere and solve the problem, I can only sincerely apologize to the customer with a gentle tone and smile or ask him if he needs help. As long as you are sincere, smiling and gentle, even anxious customers will be relieved. Because sincerity, smile and gentleness are the bridge between waiters and customers, and also the bridge between our future professional nurses and patients. ：

At work, I also personally realized the importance of knowledge. People need to constantly enrich their knowledge in life and work. Knowledge is like human blood. Without blood, the body will be weak, without knowledge, the mind will be tired. In the supermarket, the cashier is done by computer. If the computer stops working, it will really become a mess. Once, a cashier had to leave for a while and asked me to cover for her. Unfortunately, just when I took over, the computer crashed and some data in it was almost lost. Fortunately, I studied computer seriously at school and used all my knowledge to make it work normally.

Let yourself know more and experience more aspects of society before entering the society. Don't use simple ideas to understand and know the society, but to explore deeply, lay a good foundation for your future, learn more professional knowledge in school, and make good use of knowledge to operate in practice.

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