The difference between Tik Tok and wechat

The difference between Tik Tok and wechat

The difference between Tik Tok and WeChat, with the development of the Internet, has a bright prospect of becoming a self-media industry. Nowadays, many people are profiting from the media, among which WeChat and Tik Tok are the two most popular apps. What's the difference between Tik Tok and WeChat?

The difference between Tik Tok and WeChat1The difference between tiktok and WeChat is as follows:

1, wechat is mainly social, which is convenient for communication and contact between people. Tik Tok's carrier is short video, which spreads in the form of short video.

2. Wechat does business based on the number of fans. Tik Tok is based on the amount of play. As long as you shoot the video well and meet the requirements of the public demand platform, you will get a larger traffic pool.

Wechat is a free application launched by Tencent on 201110, which provides instant messaging service for intelligent terminals. It was created by the product team of Tencent Guangzhou R&D Center led by Zhang Xiaolong.

Wechat supports fast sending of free voice messages, videos, pictures and texts across communication operators and [] operating system platforms. At the same time, you can also use service plug-ins such as * * * to enjoy streaming media content, as well as location-based social plug-ins such as shake, drift bottle, circle of friends, public platform and voice notepad.

Wechat was planned and launched by Shenzhen Tencent Holdings Co., Ltd. on 20 10 and 10, and was created by the product team of Tencent Guangzhou R&D Center. The team led by team manager Zhang Xiaolong has successfully developed Internet projects such as Foxmail and QQ mailbox. Ma, president of Tencent, confirmed the name of this product as "WeChat" in the email of product planning.

The difference between wechat video number and Tik Tok number

1. From the perspective of product positioning, the slogan of WeChat video number is to record real life, while Tik Tok is to record a better life. Generally speaking, Tik Tok may focus more on video creation and consumption, while WeChat video number may focus more on life precipitation. What is common in Tik Tok is vertical and full-screen creative content, while what we see under WeChat video number is mostly horizontal video presentation.

2. WeChat video number: Under the WeChat video number, users can turn on the live broadcast function, and in the process of live broadcast, they can also associate WeChat stores to realize live broadcast with goods. In addition, when sending the WeChat video number, you can add an extended link to the official WeChat account to drain the traffic under the video number to the relevant official WeChat account, so as to realize the realization.

3.Tik Tok: In Tik Tok, users can not only bring goods live, but also open the commodity window and submit articles to make money under the national task.

4. You only need to meet certain conditions and pay the corresponding amount of deposit to open the commodity window. To make money by submitting a manuscript under the task of the whole people, the video must be approved first, and then the platform will calculate the reward according to the quality, broadcast volume and interaction volume of the video.

The difference between Tik Tok and WeChat 2 What is the essential difference between Tik Tok and WeChat?

1. Like Ali and JD.COM, Tik Tok is a public domain platform, except that Ali is a physical commodity and Tik Tok is a content commodity.

2. There are two forces in operation, one is the product, which is the responsibility of the merchant or creator, and the other is the sales, which is the responsibility of the platform. Both are indispensable. The two are cooperative, but the platform is stronger.

3. In such an ecology, products should be governed by sales, that is, businesses should be governed by platforms. Just like Mr. Wang, who doesn't know how to sell, he is sometimes ruled by salesmen. Therefore, what we can all feel is that in Tik Tok, the creator wants to curry favor with the algorithm, and whoever gets rid of the algorithm is the uncle. On Taobao, merchants want to buy "salesmen" such as through trains. Whoever pays tribute to Ali is on the front page.

4. Wechat and Weibo are another category. It is a private platform (regardless of the video number). On this platform, merchants (creators) are also sales and individual industrial and commercial households, and they have to do everything themselves.

5. In this way, in the private sector, the product (or personal design) will be more important than a platform like Tik Tok, and at the same time, personal efforts can promote the cause in proportion, which is less restricted by the platform and more difficult to succeed.

6. But, on the whole, if you have a good product, are you afraid that it won't sell well? Therefore, the word "blue giant" is more suitable to say in Tik Tok. Fundamentally speaking, the algorithm is ultimately subject to the product. However, in Tik Tok, the obedience algorithm is a sharp knife, which is fast and powerful.

The difference between Tik Tok and WeChat 3 How does Tik Tok make money?

Tik Tok was originally used as a production tool, and its video editing function was further enhanced after it was transformed into a short video community. Different from short video social applications such as "Mei Pai", they hold hands with the star big V and take a higher route.

Tik Tok is full of special sub-cultural elements, which is quite "grounded", and its user groups cover many third-and fourth-tier cities and rural people. So, can you make money by playing Tik Tok? The answer is, of course, yes.

At present, although the number of users on Tik Tok is not as good as that of Mei Pai and Mo Mo, it can also reach tens of millions of daily activities. Social networks must have a big V, and Tik Tok is no exception. This attracts more fans, and the publicity effect is naturally more effective.

Therefore, there are several ways to make money by playing Tik Tok:

1 drainage realization

Drainage realization is generally to implant your own or third-party contact information in the video or homepage, which can be divided into three types:

Diversion to your own WeChat or WeChat official account, diversion to a third-party platform, and then conversion and realization in a third party;

Diversion to other businesses means that if you have a large number of fans, but you don't want to sell things or have no supply, you can directly guide your fans to a third party and realize them according to the number of fans.

There is also a store under the drainage line, which is generally in the catering and tourism industries. For example, we often hear so-and-so network celebrities punching in, so-and-so network celebrity restaurant. As long as the customer wants to go, no matter how far.

2 receive the advertisement and realize it.

When our Tik Tok fans reach a certain number, advertisers will naturally come to talk about advertising cooperation with you! Basically, 6.5438 million fans began to have advertising revenue.

But the fans here refer to fans in the pure Tik Tok station, excluding fans brought by other headline products such as headline numbers and volcano videos.

At present, the plain code pricing system is not mature, but the more vertical the account, the higher the value and the higher the price. (Tik Tok has a high-quality number with more than 50W fans, and the commercial cooperation offer has reached 30,000 pieces).

3 live broadcast realization

There are two main ways to realize live broadcast:

The easiest way is to get sound waves by rewarding fans with gifts, and sound waves can be directly cashed in RMB. At present, the sound wave on Tik Tok is changed from 42 to 6 yuan RMB, which means that the withdrawal ratio is 7: 1. It is also very simple to withdraw money, just enter "wallet" in the "My" option and you can exchange it.

The other is to realize the realization of cash by selling goods, which is also a very popular way to realize cash at present. I believe that everyone has planted grass in Tik Tok to some extent. No matter what the reason, in short, everyone will inexplicably buy things on Tik Tok, even if it is not just what they need.