How much is a bottle of Luzhou Laojiao Tequ wine? How about this wine?

Hello, everyone, here I briefly introduce a strategic significance of Luzhou Tequ liquor in the whole LU ZHOU LAO JIAO CO.,LTD Co., Ltd. As we all know, there are countless brands owned by Laojiao Company, but the real LU ZHOU LAO JIAO CO.,LTD Co., Ltd. (LU ZHOU LAO JIAO CO.,LTD Co., Ltd. Sales Co., Ltd.) operates only four major brands: Guojiao 1573, Luzhou Laojiao Tequ Liquor, LU ZHOU LAO JIAO CO.,LTD Centennial Series, Luzhou Laojiao Tequ, and a LU ZHOU LAO JIAO CO.,LTD Co., Ltd. Is the essence of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. for hundreds of years! Therefore, the difference of this old Tequ liquor now is that this product is the high-end wine of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. after 1573, and it is positioned as the highest end of the product with the words of LU ZHOU LAO JIAO CO.,LTD, because after Maotai, Wuliangye and 1573 collectively crossed the thousand-yuan mark, they left a huge space at the second high end, while above 500 yuan, below 1000 yuan. This is the first time that Laojiao Company invited its product spokesperson. 20 12 On September 26th, Luzhou Laojiao Tequ Old Wine Theme Promotion Concert will be held in Shandong Sports Center at 8pm, which is the second stop of Luzhou Laojiao Tequ Old Wine National Tour Theme Promotion Concert, led by Emil Wakin Chau and supported by two beautiful women, Christine and Su Huilun. Now, a vigorous campaign to buy old wine and send tickets has been launched in the whole province. And in CCTV, provincial satellite TV, highway billboards, investing huge sums of money to create advertisements is bound to create this product. The company's philosophy is to open a market and live a market. We will go all out to cooperate with the dealers to make the market until the dealers get support. Our basic support for the market is to set up a local office after opening customers, and the office expenses, salesman expenses and promoter expenses of the office shall be borne by the company. We support the political choice of dealers. This is only part of the support, and part of it is submitted by the office to the company for approval according to market conditions.

Price: 698 yuan for seven years, 958 yuan for nine years and 30 years 1980 yuan.

Product description: Market positioning: China second-class high-end political and commercial wine.

Spread the slogan:

1, brand slogan: years are like songs, and special songs are old wines.

2. Rational support point: standard old wine

Six support points:

Old place of origin: Luzhou, the birthplace of Luzhou-flavor liquor in China.

U laojiao pool: the largest surviving cultural relic cellar pool group in the world-* * * 10086, of which100 years old.

Old cellar pool 16 19 buckle

U Old technology: The traditional brewing technology of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. selected as "China's Intangible Cultural Heritage" is adopted.

Brewing

U old cave storage: natural wine storage cave old jar aging

U Old Famous Liquor: The four oldest famous liquors in China, and the only Luzhou-flavor liquor that has continuously won famous liquor from China.

U Old Taste: Inheriting the Typical Style of Luzhou-flavor Liquor in China

Degree specification: 52//38 degrees, 500ml, 250ml.

Product features: elegant aroma, sweet and mellow, soft and harmonious, long tail.

Packaging style: Tequ Red+Glory Gold, which inherits the festive and noble lineage of Tequ. "1952 China's top four famous wines" is highlighted on the front upper end of the outer box, and the Panama World Expo certificate pattern is adopted on the lower end, which highlights the long history and far-reaching influence of Tequ old wine. Investment promotion policy: expenditure mode.

Double decoupling mode (scheme system)

Market input is decoupled from dealers and sales. The investment budget of promotion expenses is approved according to the specific market of the company, and the investment budget has nothing to do with the dealer, that is, it does not belong to the specific dealer; Regardless of sales volume, the market investment budget does not increase or decrease with the increase or decrease of sales volume, and there is no fixed investment ratio. The investment of marketing promotion expenses is arranged by the district according to the actual situation and needs of the region, or implemented by the district itself, so it is called the "double decoupling" mode of promotion expenses.