Why did the summer clearance start in July?

Generally, the seasonal stocking cycle of clothes and shoes should be about 3 months in advance, and the goods must be ready and laid before the next season. For example, the new autumn clothes manufacturers have produced them now, and there are still many summer clothes in the store. It will be too late to wait until autumn. In addition, some stores also bought old summer clothes mixed with last year. I hope my answer can help you.