Illustration of fashion design-What are the common artistic styles of illustration in fashion design? Can you elaborate on it?

Fashion illustration: The 500-year-old "Fashion Devil" fashion illustration has existed for nearly 500 years. Since clothing has come into being, it is necessary to transform the idea or image of designing clothing into fashion illustrations. This visual form originated from illustration, painting and oil painting, and is also called "fashion sketch". Fashion designers mainly use "clothing sketches" to brainstorm on paper or numbers. Its main function in design is to preview and visualize the final result before sewing the actual clothes.

Next, let's take a look at the historical development process of fashion illustration, a "fashion demon" with a history of 500 years.

1. The beginning of fashion illustration

Fashion illustration began in the16th century, when global exploration and discovery led people to be fascinated by the clothes of people all over the world. Books explaining different social classes and cultures are printed to help eliminate the fear of change and the social unrest caused by these findings.

Between 1520 and 16 10, more than 200 kinds of such prints, etchings or woodcuts were published, including the drawing boards of people wearing specific nationalities or grades. These are the earliest clothing illustrations and the prototype of modern fashion illustrations. These illustrations are likely to be used by fashion designers, tailors and their customers to inspire new design inspiration.

/kloc-artists JacquesCallot and AbrahamBosse in the 0/7th century used modern carving techniques to make realistic clothes and details of the times.

These periodicals have been published in France and Britain since the1670s, and are considered as the earliest fashion magazines, including Lemecure Gallant, The Lady's Magazine, LagalleriedesModes, LecabinetdesModes and LeJournaldesDamesetdesModes. During this period, the number of published periodicals has increased, which is a response to female readers who are increasingly eager to know the latest fashion news in the market. It was not until the end of 18 and the beginning of 19 that male style illustration became as important as female illustration.

2./kloc-the fashion plate of the 0/9th century

Fashionplate first appeared in the late18th century, and it was all the rage in Paris. During this period, HoraceVenet's "IncroyablesetMerveilleuses" and a series of watercolor fashion illustration carved by Georges-JacquesGatine during Napoleon I became famous.

France's status as a fashion arbiter ensures the continuous demand for fashion illustrations at home and abroad. This interest in fashion clothes and the increasingly extensive acquisition of fashion clothes led to the emergence of 150 kinds of fashion journals in the 9th century. These very detailed fashion illustrations capture the information of fashion trends and provide a general clothing guide.

It was also at this stage that high fashion appeared (at 1860). Fashion companies hire illustrators who will work directly with women's designers. When the designer hangs the cloth on the live model, the illustrator will sketch out the new design. They will also draw illustrations for each design in the completed series, and then they can send them to customers.

By the end of 19, manual color printing was replaced by full color printing. Fashion patterns began to use two figures, one of which can be seen from the back or side, so that clothes can be seen from more angles, thus making it easier to copy. /kloc-the focus of illustrators in the 0 th and 9 th centuries is accuracy and detail. They follow the convention of still images in order to provide comprehensive information and guidance for the audience.

Three. Fashion magazines and illustrations of the twentieth century

In the early decades of the twentieth century, fashion illustrations in the modern sense flourished for the first time. With the release of the latest fashion styles making more and more money, the work of fashion illustrator has become a profession. Fashion used to be an artist's work, but now it is becoming an industry, producing new goods in unprecedented quantities to fill the vacancy in department stores. These stores have created a new pastime-shopping culture.

The French luxury magazine Gazette was published from 19 12 to 1925, bringing together a group of young artists who have gained unprecedented freedom in interpreting fashion. Iribe is a leader among these fashion illustrators. He contributed to famous publications, including CharlesMartin, EduardoGarciaBenito, GeorgeBarbier, GeorgesLepape and UmbertoBrunelleschi. The printed version they produced for the Bulletin shows the influence of Japanese woodcut prints and the new changes in decorative art style.

In the United States, mass market fashion magazines Vogue and Harper'sBazaar cover social occasions and contemporary fashion trends. Harper 'sBazaar magazine signed an exclusive contract with Kurt from 19 15 to 1938, which is one of the longest contracts in the publishing history.

From 19 10 to the outbreak of World War II, the cover of Vogue magazine has always been illustrated. The early cover of Vogue shows the works of art created by American illustrators HelenDryden, GeorgeWolfPlank, GeorgesLepape and F.X.Leyendecker.

After World War I, European artists joined in, including EduardoBenito, CharlesMartin, PierreBrissaud and AndreMarty.

4. The Golden Age of fashion illustration

The period from1920s to191930s represents the "golden age" of fashion illustration. Every commercial artist is regarded as a fashion artist and a perfect draftsman. Many people can use authority and belief to represent the texture, luster and even weight of fabrics.

With the development of new photography and printing technology, photos are copied directly on the pages of magazines, which means that fashion patterns are no longer the representative of modern life. By the early 1930s,1930s, photos had become the first choice for magazines. Vogue magazine 1936 reported that the sales of photo covers were better, and illustrations began to be placed in the inner pages.

With the economic recession after the 1929 stock crash, the dependence of American fashion industry on Paris fashion has decreased. During the two world wars, the clothing manufacturing industry in the United States made great progress, improved mass production methods, and realized the standardization of sizes. Middle-class women can rely on skilled tailors to buy the latest fashion designs at affordable prices, while the patterns published by magazines such as Vogue and Women'sJournal are priceless to family tailors.

The main purpose of Vogue magazine is to show the readers fashion as much as possible. Photography liberates illustrators from the need for accurate records of clothes and tends to interpret fashion clothes. According to the magazine's publisher, "artists are mainly interested in getting interesting pictures and decorative effects." They are tired of faithfully reporting anything about the spirit of contemporary fashion, so they are bored. "

Dior's "NewLook" in the late1940s provided inspiration for the post-war fashion revival. In many ways, this is a retrogressive style, going back to the past instead of looking forward to the future, but it also symbolizes returning to a more cheerful and optimistic era.

Verb (abbreviation of verb) The Destruction and Revival of Fashion Illustration

In the 1950 s, fashion editors spent more budget on the editing and dissemination of photography. Later, fashion photographers were promoted to celebrities, which meant that illustrators must be satisfied with making a fuss about underwear and accessories or engaging in advertising activities.

In the 1960' s, the status of fashion illustration in magazine publishing industry has been disappearing, and this trend has been reflected in the new category of youth magazines. Many such magazines were published in the 1960' s, and all of them used illustrations as a cheap substitute for photography.

AntonioLopez was the only artist who regularly appeared in Vogue magazine during this period, and his career began in Women's Wear Daily.

In the second half of the 20th century, fashion illustration was difficult to survive, and it didn't start to revive until1980s. Published a new generation of artists in Lamoden Peinture (1982), Condenast's Vanity (1981), VisionAire (19 1) and other magazines. This revival is attributed to advertising activities, especially Barney's advertising activities in new york at 1993- 1996.

6. Today's fashion illustrations

Between fine arts and commercial arts, fashion illustration has recently been re-evaluated as an important genre. Because beauty and elegance are out of date in the fields of fashion and art, fashion illustration sometimes seems to go back to an earlier era.

Photography is very good at recording the details of clothing, so the illustrator's focus is no longer on the accurate presentation of clothing, but on explaining clothing and possible wearers. At the end of the 20th century and the beginning of the 20th century, with the support of digital tools and social media platforms, it developed a series of unique artistic styles. From 65438 to 0990, pioneer illustrators such as Edtswaki, Graham Rounthwaite, Jasonbrooks and KristianRussell began to rise in the field of computer graphics.

This period witnessed the emergence of computer design programs AdobePhotoshop and Illustrator, and also witnessed the revival of traditional art-based fashion illustration forms. Parsons School of Design and FIT College in new york began to provide illustrations as a special element in their fashion courses. Hand-made "traditional" illustrations have been revived, and fashion illustrators often look back on past masters for style inspiration. Fashion illustrations based on classical methods have successfully supplemented those created by more modern methods.

Recently, through the cooperation between fashion designers and illustrators, illustrations have become popular. With the use of social media, fashion illustrators began to attract people's attention. Fashion illustrations are full of vibrant colors, intricate patterns and endless personalities, which leave a deep impression on people.

Welcome to watch WeChat official account's "Painting Practice", get a free gift package of illustrators' painting cheats, and learn about the world commercial illustration prices.

What are the applications of fashion elements in fashion illustration? Can you introduce it in detail? As a unique and ancient visual communication form in modern advertising design, fashion illustration has a clear and intuitive image, a true sense of life and artistic beauty, and quickly occupies the audience's field of vision, such as cultural activities, commercial activities, film and television culture and other fields. There are many forms of fashion illustration, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely, print media and film and television network media.

1. print media

Print media includes newspaper illustrations, magazine books illustrations, poster advertising illustrations, product packaging illustrations, corporate image publicity materials illustrations, etc. Especially for fashion magazines, the target group is mostly women, and their articles are mostly promoted to female readers. So fashion illustrations are usually attractive women with different styles. And women are keen to see clothes that conform to the current trend, so it is more fashionable to combine women with fashion for illustration design.

2. Internet and film and television media

Network and film and television media include the role setting or interface design of websites, games, film and television dramas and advertisements. Among them, clothing illustration is widely used in all kinds of fashion web pages, and works of different styles will be designed according to the audience of the website. In terms of games, with the improvement of players' aesthetic quality, there is an increasing demand for visual images of mobile games and emotional interaction in games. Mobile games are not only scientific and technological products, but also artistic and cultural products. If a mobile phone game wants to stand out in the fierce market competition, it should not only be creative in game play, but also attach importance to the role-building of the game role in art design. Fashion illustration will enhance the personalization and modernity of game characters. Fashion illustration in the Internet age not only inherits the artistry of traditional illustration, but also has the functionality of modern design, and has become a recognized visual language and information dissemination carrier.

To sum up, fashion illustration design is a very important content and art form in the field of modern social art, and has been widely used in many fields in the current society. With the help of various painting tools and high technology, the products of fashion illustrators are more diversified, they participate in fashion trends, and even create fashion trends, which makes the whole fashion prosper.

What are the artistic styles of common illustrations in fashion design? Can you elaborate on it? 1. Popular style

Pop-style illustration art appeared and became popular in 20_ Lan50 _ Nafen, mainly through the creative techniques of commercial art, forming a brand-new artistic style integrating popular culture and commercial art. At the same time, the relatively grandiose cartoon images, newspaper prints and humorous slogans in pop style are unique to pop style, and pop style is very artistic [3]. Andy warhol is one of the most outstanding figures who have contributed to the development of pop style in the field of fashion design. He pioneered the use of paper, plastic and artificial leather as the basic materials for clothing production for the first time. His illustrations contain subversive design ideas, which are characterized by bright colors, avant-garde design ideas and bold color selection. To this day, the illustrations in Pop style still retain many similarities with andy warhol.

2. Abstract style

Works with abstract style are generally based on geometric points, lines, surfaces, circles, triangles and squares for in-depth creation, which has typical abstract characteristics in creative style. Mondriaan is one of the early successful figures in abstract style works. His abstract style is unique, and he pays attention to using various rectangular patterns as illustration content. This illustration art form has a far-reaching influence on abstract style. Take Red, Yellow and Blue, an abstract work created by a famous French fashion designer, as an example. Inspired by mondriaan's abstract style, this work uses various colors such as lines, triangles and rectangles to give the audience a unique artistic appreciation experience and give the work a strong visual impact and freshness.

3. Metaphorical style

The figurative style is different from the above two styles, and its graphic characteristics are generally realistic and realistic. Furthermore, the figurative style works show relatively direct lines, which can be generalized, exaggerated and deformed for decoration, thus improving the color sense of the works and highlighting the simplicity and exquisiteness of the works. Take miuccia prada, a famous Italian fashion designer, as an example. She once had the ability to use illustrations directly in fashion design creation. She could fill illustrations in fashion design works, and her works focused on carefully shaping characters, highlighting the color and gorgeous feeling of her works [4]. In addition, the lines in the figurative style are elegant, which can give the audience a fantastic psychological experience, especially in fashion design, which can effectively improve the exquisiteness of design works and give people a smart aesthetic feeling.