How do WeChat merchants who have the ability to sell goods write personalized signatures in their circle of friends?

Although personalized signatures are not as intuitive as avatars and nicknames, they are not immediately obvious. However, personalized signature is still very important, and its function is the same as that of outdoor billboards, so we should make good use of it.

But most of us don't pay much attention to personalized signature, such as not writing personalized signature, but scribbling personalized signature. Either you are too complacent and others follow suit; Or the brand positioning is not clear, like reading, like music, like climbing mountains ... Having said so much, there is no bright spot, no focus, no attraction and no marketing function.

The best personalized signature is to sell a copy in one sentence, and his positioning is whether the user will buy your account. Why do you say that?

Because when users click on your personal photo album, the first thing they see is your personal signature. If he is attracted by your signature, he will go to your circle of friends. Will give you a chance to get to know you, otherwise, he will shut down immediately. Think about it, do you usually do this yourself?

Not much nonsense, today Brother Feng will tell you some tips and routines for setting personalized signatures.

First of all, personalized signature must be concise.

On WeChat, the limit of personalized signature is 30 words. But I suggest you don't use 30 words in your expression. The simpler the better. If it can be expressed by 15, the word 16 is not needed. This will make people remember at once.

Second, the positioning should be clear enough.

What do you do and sell? You must find a core foothold for yourself.

Third, your signature is unique.

You don't need to copy others', you just need to express your own ideas and foothold.

Fourth, express a strong sense of value and let your signature show your personal high value.

Here is a key word-high value, which makes people feel that you are useful and profitable.

Give a few examples:

(1) A mentor who can help you restore your eyesight.

The word "restore vision", because many friends are nearsighted, does it help you?

(2) The mind mapping expert who knows most about aesthetic creativity.

Mind mapping, aesthetic creativity, precise positioning, do people in need want to know about it?

(3) WeChat business circle of friends operates old drivers.

Want to do WeChat business, don't know how to build a circle of friends, will you want to know?

After reading the above cases, I believe everyone should know what specific basic information a qualified personality signature should contain.

The information contained in TA includes who you are and what kind of person you are in one sentence. What do you do? Make your position clear in one sentence. Use this sentence to highlight your achievements.

Just now, we have understood the standards and key points of a sentence signature. Of course, these are the basic work, not a perfect, excellent and personalized signature with the ability to carry goods. Now, Brother Feng will get to the point. Now, you can take out your pen and notebook and take notes.

How to write a personalized signature with the ability to carry goods?

Step 1: Find your own position first.

It's simple. Are you doing WeChat business, marketing or something else? Then you can do subtraction first to find the point that you are best at or have the most selling point.

Step 2: Find the attributive and complement that can modify your position.

Third: start writing your signature.

Then constantly modify, modify, modify.

For example, there is a circle of friends whose signature is:

A post-94 new media operation driver who is worried about the growth of college students.

Then you can see what his position is. His position is to run new media. He found many modifiers for his position, such as "a year in 1994" and the complement "college students cheated", so everyone can know that his position is to serve college students and he is also an "old driver". To some extent, it implies his position in the operation of new media.

Through this example, I believe you can fully understand how a sentence is signed and how it is written.

But a good personalized signature is not only that you can write, but more importantly, you should use good strategies to write your high value and give full play to the role of personalized signature.

Three strategies are recommended here:

The first strategy: strengthen the personal brand label.

For example, WeChat business circle of friends operates old drivers, millions of friends circle marketing empowers old drivers, visual thinking male artists go online 18 ... and there are straightforward friends like Feng Ge's "Shen Wei".

These are all strategies to strengthen personal brand labels.

The second strategy is to convey values and express three views.

A survey report on post-90s views on marriage and love released by an Internet dating platform in China shows that post-90s tend to choose independently, and the most important thing when choosing a spouse is not economic conditions, education and face value, but the matching degree of the three views.

The three views are exactly what many people in this era pursue and agree with. Take values as one of their missions. For example, "18 creates happiness, does not make noise, and strives to become the engine of Internet business ideas".

To sum up, it is to convey values, and more to convey an ideal, feelings and vision.

The third strategy: laugh at yourself and blame yourself.

There is a saying: a truly confident person dares to laugh at himself. Laugh at yourself and blacken yourself with a signature without losing grace. Like a black man who can't see with a lantern.

In this world, no one will refuse humor. There is also a saying that humor is the highest emotional intelligence.

Finally, Brother Feng would like to add that another function of personality signature is notification. It is also a good strategy for people who do WeChat business.

For example, WeChat is full, which can express "This number is full, please add a micro signal # # #.

Finally, Brother Feng will give you three suggestions:

1. Seek truth from facts, and don't exaggerate and package excessively.

2. Make the signature concrete and remember that it is false (as shown in figure 1).

3. Keep updating and locate your signature.

Because your grades will constantly change and accumulate. You see, according to your grades, optimize and iterate your personalized signature.

In short, a good personality signature is a selling point copy of a sentence. It should be emphasized that the selling point here is not the selling point of the product, but your selling point. Especially in the WeChat business, selling people is more important than selling products. A good signature can make people more willing to get close to you, get to know you and give you opportunities.

The biggest problem for many people is that they are uncertain about their own positioning and their signatures are too fake.

(This article was transferred from Piglet Navigation App:www.xiaozhu.hk, by Wei Shang She Chen)