Brief introduction to the terminology of aromatherapy candle

Aromatherapy candles are a traditional way to add fragrance to a room. In a quiet night, or need to create a romantic atmosphere, candles are one of the essential decorations. The beating flame and diffuse fragrance create a warm feeling, which can relieve the tension and busyness of life through fragrance. It can be placed in any ideal place such as office and residence, and it is one of the popular incense methods in Europe and America. In modern life, candles have long been more than just a necessity to solve "urgent needs". They have become an indispensable element to decorate the living atmosphere. The curling feeling emitted by DIY aromatherapy candles can play a soothing role. In addition, it can purify the air and remove bacteria in the air. At the same time, it has become a catalyst for life interest and a beacon light for starting a business to get rich. With the launch of "DIY candle aromatherapy shop business plan" by Sunshine Bus, aromatherapy candles have gradually become popular in China.

For people in developed countries, candles have become a way to adjust their taste in life. Among them, 96% people feel that it is very affordable and fashionable to create a relaxed small environment at such a low cost. Candles with different shapes, fashion and warmth are no longer lighting tools, but are used for observation and appreciation, changing the home atmosphere, aromatherapy, creating fragrance and so on.

Craft candles are still a blank market in China, with almost no competitors and huge market potential.

Candles are divided into jelly candles, crystal candles, paraffin wax, pearl wax and tealight.

Making candles is not as difficult as you think. Many three-dimensional craft candles are poured out of the mold and then slightly carved and colored, and various models are designed by themselves. The problem of high technology lies in the mold of three-dimensional candle. It can be used directly after being processed by the mold company.

At the same time, in the pursuit of individuality, fashion and uniqueness today, DIY has become popular. If you open a fashionable candle self-service shop and let the guests make their own candles, wouldn't it make the fresh things fresher? Moreover, it emphasizes the fun of making. When making beautiful candles, guests will appreciate them with their heart, which naturally emphasizes appreciation.

When the fragrance permeates the room, the effect is displayed on the body-

Respiratory tract: it is transported to all parts of the body through the sense of smell and blood. Because the mucosa of the nasal cavity is acidic, it can effectively absorb substances.

Lung exchange: after entering the lungs from the respiratory tract, oxygen is transported from blood vessels to the whole body through alveoli.

Brain center: olfactory receptors directly enter the central system of the brain, prompting the brain to secrete hormones. Different smells can make the brain secrete different hormones, and the hormones themselves are composed of many chemical components, which are transmitted to cells in various parts of the body, thus achieving therapeutic effects.

Speaking of "therapeutic" effects, different fragrances emitted by different scented candles will also have different effects on the body, such as chocolate, strawberries and blueberries. Because sweetness is the main theme of taste, it helps to eliminate depression. As for the fragrance of flowers, such as jasmine, rose, lily, chrysanthemum, etc., all have an aphrodisiac effect, which can eliminate the unhappiness in the heart and accelerate blood circulation. Some plants, such as lavender, tea tree, cypress, etc., can bring therapeutic effect, make body and mind calm, and also have antibacterial effect. Traditionally, the reasons for using candles come from religion, culture and life needs. The global consumption demand for candle products has been stable for a long time and has a certain growth trend. But in the 2 1 century, the candle market is also changing quietly! Based on many years' experience in wax art industry, the author also talks about the prospect of the wholesale market of aromatherapy candles.

As mentioned above, traditionally, candles are generally used for religious, cultural and daily needs. At present, candles purchased at the retail end are not only used traditionally. Modern candles are developing in the direction of aromatherapy candles and wax art. Below, the author introduces a real case of successful transformation of offline traditional candle manufacturers similar to aromatherapy candles:

This is a manufacturer of candle products in Shanghai. The early production of traditional candle products, mainly for domestic sales and retail, can be regarded as a daily struggle. However, since China joined the WTO in 2002, the market competition has become increasingly fierce and its performance has been declining. In fact, some friends who know marketing will definitely say that this is not normal. From the growth period to the maturity period, the enterprise at that time will enter a recession. At this time, either transform new products or quickly roll up the money and leave. At first, the boss thought that he had earned enough money to go home for retirement for so many years, but he couldn't bear to see that his employees for many years were about to lose their jobs, so he made up his mind to consider transformation. But after all, it is not that simple to want to transform. After much deliberation, he found a new way!

In fact, this is not a new road. This is a scene I met when traveling abroad: the boss's children are studying abroad. On Christmas Eve, the boss and his wife flew to America to visit their daughter. Seeing a wax art shop in the shopping street, the boss walked into the shop out of curiosity of his peers. This is not pretty. The decoration and design in the shop are exquisite. Different from ordinary traditional candles, you can still smell the flowers after lighting them. And the price is even more amazing. A candle that looks no different from itself in color is eradicated, and it can be sold for thirty dollars! Converted into RMB is 100 yuan of sky-high candles! Did anyone buy this? Boss Tai continued to consult the shopkeeper and realized that it was the most popular aromatherapy candle in America at that time. Many white-collar workers and industry elites spend money on this kind of candle. Moreover, many people in hotels, restaurants and wedding industries purchase goods in bulk to create a scene atmosphere. At that time, restaurants that could light such candles were almost expensive! The owner of the candle factory, who has worked for many years, found business opportunities by virtue of his business sense for many years: a simple scented candle can fetch a high price. Why can't we make it? To this end, the boss bought all kinds of candles and rushed back to China for research. Finally, he developed candles with the same smell, color and quality, and exported them to Europe and America, creating a new era for enterprises!

In fact, it is not difficult to see from this case that candles are not just a kind of daily necessities in the traditional sense. More reflected in other places! For the "new version" of the candle industry, the whole development trend will be more life-oriented, that is, the so-called ideal life state. But by the end of 20 13, there were few candle manufacturers engaged in mass and professional production in the market, and Kujia Home Network was one of the few powerful wholesalers.

In fact, for people in developed countries, as mentioned in the introduction above, aromatherapy candles in Europe and America have become daily necessities in white-collar life, which are mostly used for observing and appreciating, changing home atmosphere, aromatherapy and creating fragrance. However, scented candles are still a blank market in China. There are almost no competitors, and the market potential is huge!