What are the successful drainage schemes in beauty salons?

How to do activities in beauty salons is a cliche, and bosses in the beauty industry will think of various activities with different effects. In fact, everyone wants to expand their business. I believe that many beauty salon owners have the desire of "lowest cost and best effect". But the ideal is full and the reality is very skinny! 80% beauty salons issued coupons, 50% sold discount cards, and 40% beauty salons complained that selling cards was not good. If not, how can they do activities?

Beauty salon activity plan The following is the newly-opened beauty salon activity plan. After a series of optimization, this scheme finally helped the beauty salon to create a performance of 6.5438+0.7 million in just two months. This small beauty salon was originally neglected, and the customers who handed out leaflets didn't even look at it. Later, the boss was too busy to even have time to eat. What kind of strategy did he use? Here's the plan. We know that there are many beauty projects, and customers will not only do one after entering the store, but also have many favorite projects. As long as customers experience or buy one of the services, the story will basically begin, and many other projects will be driven, thinking that we are using the gift marketing strategy, so in the end, we chose a low-cost and high-value "facial whitening care" service as a drainage product. After the drainage product is designed, I plan to start with the nearby merchants. Of course, this is definitely the first choice for shops frequented by women. Such customers are more accurate and easier to clinch a deal. After several days of investigation, we finally locked in a women's clothing store. We chose these points because we found an amazing phenomenon, that is, many people enter the store every day, but the transaction rate is extremely low, less than 10%. So we went in and exchanged pleasantries with the boss. I said directly: boss, I live near here and often pass by our shop. The number of people who saw us enter the store was ok, but the transaction rate was not high. The owner of the women's clothing store said with some complaints: "Yes, business is not good. Basically, customers go into the store to have a look and leave. Some try on one or two things without buying them. Maybe they all went home and bought it in an online store! " I told this beautiful boss sympathetically: I understand how you feel. Afraid of no passenger flow, afraid of no deal. I'm also in business. Later, I told her: If there is a way to more than double your turnover rate without increasing any investment, would you like to try it? The beauty boss suddenly got excited: Is there such a way? Tell me about it? ! . I told her calmly: this method requires me to pay some investment first. If successful, I need to collect some returns. Would you like to give me more 10% as my return on investment? Beauty boss: since I don't need to invest in the cost, I still get a commission after making money, not to mention 10%, that is, 20% is fine. I made a marketing plan for the owner of women's clothing store: tell every customer who enters the store that we are holding a prize-winning activity, and we can get a super gift worth 99 yuan for free by fitting 10 pieces. And this super gift is provided by me, without the input of the beautiful boss. Of course, gifts should be printed with advertisements of women's clothing stores, which will highlight the words VIP of women's clothing stores.

The marketing strategy of the beauty salon finally collected the profit of the women's clothing store 10%. And tell the beauty boss that after three months of earnestly fulfilling the agreement, there are even more shocking plans to continue to double her sales! After reading this, you will definitely think that this super gift is the "facial whitening care" service of the beauty salon. You may have to ask, women's clothing stores let customers try on 10 clothes for free, and customers will return them the beauty service in 99 yuan if they don't buy them. Will customers try on clothes to take advantage? Isn't this clothing store promoting beauty salons for free? What will the clothing store do? Don't get me wrong, this strategy actually takes advantage of human nature. Human nature has feelings, feelings of embarrassment and feelings of giving back. Just like someone invites you to dinner every day for seven days in a row, you will feel embarrassed. Would you consider inviting him to dinner? Similarly, when customers try on ten clothes, they will feel embarrassed. Coupled with the guidance of the shopping guide, customers try on more clothes, and the image of wearing new clothes has been greatly improved compared with wearing old clothes. Terby is a female customer. They all want to dress up beautifully. Many customers don't want to take it off after wearing it, and then wear it after swiping the card. Of course, there are also customers who don't buy, and there are a large number. But it doesn't matter, because the clothing store is risk-free, and the service will only make the clothing store make more money without losing money. A few days after the implementation of the plan, the passenger flow of beauty salons began to rise steadily. Through this beauty salon activity plan, the daily performance has been gradually improved, creating a performance of 6.5438+0.7 million in two months. Not only that, the business of women's clothing stores is booming. Every day, customers come out with big bags and small bags, which is at least five times higher than the previous transaction rate. Of course, I also got my own commission.