I think there are several different types of business, and the core competitiveness required is different. Talk about my understanding and ask two questions. Give high marks

First, define the core competitiveness. In popular words, there are two points:

First, you have what others don't have, and you can provide what others don't have.

Second, corporate culture, how to create a unique corporate culture, so that employees are loyal and efficient. How to establish a system to make the company run smoothly without risk? In case of disaster, there are corresponding measures and systems to reduce losses.

But now, in addition to these two days, the mall has put forward a third point, that is.

What you have may be shared by others, your corporate culture is nothing outstanding, and the operation of the enterprise looks no better than others. But customers think your service is good, and what customers experience is the integrity and quality service of the merchants. Even if other companies have cheaper prices and better quality, they will resolutely choose your products.

Now to solve your problem:

1. The core competitiveness of this cheese shop is its brand, not its marketing. To be precise, you want to ask him how to gain the core competitiveness. There are only several possibilities. The location of the cheese shop (the nearest place is king), suitable and cheap publicity channels (let the people nearby know through Weibo). At the same time, spend money on TV programs. Many people usually don't eat cheese. If they hadn't eaten anything else, they wouldn't find his food unpalatable. His publicity strategy is not available in any other cheese shop. Is his core competitiveness.

2. Investment type The investment of the company is mainly concentrated in several aspects. First, capital investment. Second, technical input. Third, marketing. Fourth, the time cost. Fifth, risk control. Sixth, profit. Seventh, information symmetry. You said the first one. Let me say two, three, four, five, six, seven.

Second, when investing, there should be corresponding technicians. You don't want to find these people all over the street, or there will be no market for headhunting companies.

Third, even if you have money and skills, how is your sales team? What's the market environment like there? Not everyone can know how big the market is. And these all need to do market research, and there are many such companies in the market to help big companies do research.

Fourth, some people have no time and energy, and another is the cost of time. My money can earn 200W a month in other places, and only 200W a year in your place, so I won't invest here.

Fifth, do you have a perfect system to maximize benefits? Can you manage the team well? In case of an accident, can you control the loss?

Well, you're rich, so I'm interested in this industry, and it doesn't matter if I lose a few years. But since I am so rich, I am not interested in these petty profits. I have strong financial strength and bigger projects waiting for me to do.

Seventh, all of the above, this is really an excellent opportunity to make money! Unfortunately, I don't know this industry. I didn't know this industry was so profitable! This is information asymmetry, and you don't know anything that makes money. This is also the role of intermediary companies and third-party wealth management companies, because you don't receive as much information as I do. If you want to buy something I know to make money for you, then you have to give me money.

To sum up, there are still many subtle issues, such as government policies, accounting period, supplier relations and so on. One by one, I have money, technicians and knowledge of the local market. The time cost is reasonable, and the risk control is very good. I also know that this industry is very promising, and there are no other better projects now. How many such people are there? These are his core competencies, because no one else has them.