Tell me about crocodiles.

Dear friends, I don't want to say more. Today, let's take a look at the most frequently asked questions backstage recently.

"Brother Dick, brother Dick,

I heard that supreme recently signed a joint name with crocodile.

I really can't figure it out,

How can a street brand co-name with the brand worn by dad? "

Ha ha ha ha, I am really in distress situation when I see this question. To tell the truth, if it was 10 years ago, I would have the same problem. Crocodiles? Isn't it a brand that township entrepreneurs and village cadres will wear …

But today I want to tell you seriously that this crocodile is not another crocodile ▼

What? How many kinds of crocodiles are there?

Yes, although they all look alike, they are not born in a litter. Probably the difference between Chinese alligator and American alligator …

The crocodile that you mentioned in the above question recently signed a contract with supreme, its mbth is Lacoste, which is a French seed. At the same time, we are very common in shopping malls in many second-and third-tier cities, as well as Katile crocodile, which is a kind of Singapore; Crocodile shirt is a kind of Hong Kong.

As for their differences, just remember that the crocodile head in France faces right, the crocodile head in Singapore faces left, and the crocodile head in Hong Kong is golden. When I was clear, I also looked stupid. B ... is this a fucking game?

At that time, our parents and township entrepreneurs often wore these crocodiles, and no one could tell where they came from. It's not Lacoste in France anyway. This is why when it comes to crocodiles, most people think of them as old-fashioned middle-aged people.

Crocodile, Pierre Cardin and Montague are also called the three favorite dream brands of township entrepreneurs. Look at how big your company is, look at Mercedes-Benz, Mobile and Crocodile ... ▼

So, why are these strange wild crocodiles so popular with township entrepreneurs? Is it really attracted by the sheer wildness of crocodiles?

Brother Diao is here to popularize history for everyone. In the 1990s, there were really no good brands that could be bought in shopping malls. What you look like a foreign brand here is a little more expensive than ordinary things, but it's not unbearable. If it were you, you wouldn't buy it?

But another more important reason is the influence of Hong Kong businessmen and overseas Chinese at that time ▼

You see, among all the wild crocodiles, the most famous are the Cartier crocodile in Singapore and the crocodile shirt in Hong Kong. These two areas are very attractive in the era of dads. Why do you say that?

At that time, in trade, the most frequent exchanges were between Hong Kong and Toyo (that is, Singapore). Due to the difference in economic level, it is normal to think that all the brands they wear are good brands.

Not to mention this yearning for clothes. In those days, if you said that your hometown was Hong Kong, or you could speak Mandarin with a Hong Kong accent, it would be easier to find a job. Idioms such as "hen" and "wow sun" are all necessary skills. Although it sounds funny, it really happened at that time.

At the Spring Festival Gala in 2004, Gong Hanlin's sketch program "City Stranger" tells the story of a Northeastern who pretends to be a Singaporean to please his manager. Interested friends can read the article and have a look ▼

Well, it seems a little far-fetched Let's talk about wild crocodiles again You see, at that time, my parents were obsessed with all kinds of exotic crocodiles, mostly because of this economic worship.

The other half is the worship of foreign brands. At that time, no matter whether you are a real foreign brand or not, it looks like a foreign brand, and you can get angry, just like the Catile crocodile.

So really, what is the level of Lacoste, a crocodile from France, compared with these wild crocodiles?

This is simply something from two worlds. If you insist on classification, one crocodile is called Lacoste and the other is called Other ▼

In fact, as can be seen from the above photos, Lacoste is mainly aimed at the young market, which is a relatively advanced young sports market.

Lacoste, the brand founder of this crocodile, is a very powerful French tennis player. He started this brand mainly to make himself a dress suitable for playing tennis.

You know, the earliest nobles still wore dresses when they played tennis ... ▼

In order to make the clothes more convenient for sports, Lacoste cut the sleeves short and replaced the fabric with a softer and breathable mesh ▼

As for how the crocodile logo came from, I have heard two versions.

One is a friend of lacoste who gambles with him. When lacoste wins, he will be given a crocodile leather bag. Another way of saying it is that his style on the court is so fierce that the fans simply nicknamed him "crocodile", while lacoste's nose is very long and looks like a crocodile. ...

However, Lacoste can be popular all over the world, and it is also in the style of Ivy.

The Ivy League is a university alliance, which was established in part to organize inter-school sports events. The spirit of natural movement will occupy a very important position in the culture of these schools.

These naturally influenced the dress of students in these schools later. Old-fashioned suits are gradually replaced by sweaters, baseball uniforms, cardigans and polo shirts that are more suitable for sports.

Lacoste, which naturally focuses on sportswear and polo shirts, has become a favorite of Ivy League students because of its rich colors.

Even if it is a single item like a sweater, there will be many colors, such as red and yellow, how bright. Let's take a look at the catalogue taken by Lacoste at 1985, and think back to China at that time, or the era when all workers were blue ▼

But as far as an 8-dollar polo shirt is concerned, it is not cheap.

So even in the United States, people who choose to wear Lacoste are basically rich people, such as Ivy League students, such as President Kennedy, such as Woody Allen ▼

Speaking of which, I'll catch my breath first. As far as these are concerned, Lacoste is not a wild crocodile, but a pure high-grade sportswear, which can be seen from the price level alone. At least 890 1 polo shirts are still hard to buy.

But before writing this article, I interviewed several colleagues in the company and asked them what they thought of the brand Lacoste. The result is completely different.

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For example, our teacher @549 has been in the UK for seven years because he went to school. Let's listen to his views on Lacoste brand ▼

"This brand is not very expensive abroad, which may be due to the tax rate. And the guy over there really likes to wear this brand, that is, the guy who hangs out every day. Maybe besides Fred Perry, it is lacoste. "

Alas ... young people in China are really in dire straits, and they don't earn much, and their prices are relatively expensive. ...

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Let's see what this intern from Taiwan Province Province @ 1 1 thinks of Lacoste.

"I don't know much about it. I only know that it is a high-end brand. It seems that many rich people will wear it."

This is very different from ours. The direct concept of @ 1 1 is very advanced and doesn't feel like a cottage. Maybe there are no wild crocodiles in shopping malls in Taiwan Province Province.

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Then I asked an intern in Zhejiang @ A Mu Jiang Mumu, and her answer was quite unexpected ▼

"I know this brand. My father often wears it, just like the seven wolves. "

Ok, the crocodile has become almost like the seven wolves ... Hey, it's estimated that @ A Mu Jiang Mumu knows another wild crocodile.

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Finally, let me talk about my own impression of Lacoste. Although it looks good, his price is a bit high. 1000 yuan short sleeves are really a bit high for a college student who just graduated a few years ago.

If I were you, I would rather choose some niche brands with better quality than the price of 200-300, but not so high.

Ok, that's enough for today. Finally, I want to ask, what's your impression of Lacoste? Tell me in the comments section ~

therefore

Please tell any crocodile for me.

Please remember to give me money ~

See you tomorrow:)