What city is Fat Donglai in?

Lei Jun once said that "Fat East is a God-like existence" and led the team to observe and learn.

Fat Donglai, a business card of Xuchang, is a business legend. Wherever it goes, other competitors have to close down, and even Wal-Mart, which has been in preparation for six years, can't open. What is the secret of success from Pangdong? I'll tell you today.

A research report published in Harvard Business Journal pointed out: "25% ~ 85% of the company's profits come from customers who come again. The factors that attract them to come again are the quality of service, the product itself and the price."

Today, with the increasing homogenization of commodities, service has become an effective means for retail enterprises to provide added value to customers and achieve differentiated competition. Using services to add value is to provide more and better additional services to meet the needs of consumers. And Feidong is this model.

Walking into Xuchang, Xuchang people seem to have become accustomed to people who come to Feidong to study. From the enthusiastic introduction of the drip driver at the railway station, you can already feel the intimate details of Fat East.

When I came to Feidong, the sales staff I saw were rare in all parts of the country. They are all smiling and sincere. There's no one who doesn't call you brother or sister. All you have to do is hold the baby and go up and down the stairs with something, and someone will help you right away. In the dirty place where fruits are sold in the fresh food area, you can even see your aunt kneeling on the ground and wiping the floor with a towel. They said it was clean.

The shopping guide will always sort out his own goods, prevent customers from being injured by accident, and provide customers with a convenient shopping environment as quickly as possible. Supermarkets should use fewer high shelves and try not to put goods so high. Goods stored at the top of the shelf must be placed neatly.

Moreover, Pangdonglai Electric Maintenance Department also provides free maintenance service, regardless of whether the products are purchased from Pangdonglai or not. If the maintenance is difficult or behind the waiting list, in order not to delay the use, Pangdonglai has prepared commonly used small household appliances for customers to take home for later use.

Yu Donglai, a native of Xuchang, Henan Province, graduated from junior high school, nicknamed "Ghost Talent", is currently the chairman of Pangdonglai Trading Group in Henan Province. Yu Donglai only went to school for seven years, sold popsicles, fruits and movie tickets, worked as a worker and postal service. Twenty-three years ago, he opened a small shop with dozens of square meters of sugar, tobacco and alcohol. Based on the simplest principle of being a man and fulfilling the promise of "exchanging genuine products for genuine ones", Yu Donglai has won the trust of consumers, and the sugar, tobacco and liquor store has developed into a new Xuchang Pangdonglai trading group. When talking about how he managed such a good enterprise, he said that it was completely achieved by careful management.

"Respecting the employee distribution system, ensuring employees' happy working culture, high-standard technical business, strict requirements, ensuring enterprise quality and caring for customers with love" is known as the "three treasures" of Pangdong's success.

In Pangdong, what employees are least worried about is salary, and the average employee is nearly 2,000 yuan per month. According to the annual salary, there are 40,000 assistant section chiefs, 60,000 assistant section chiefs, 350,000 assistant shop managers, 500,000 shop managers and 6,543.8+00,000 regional managers.

In addition, by the end of the year, all employees can get a dividend, which comes from the redistribution of the company's net profit. Even a cleaner in Pangdong earns 40,000 to 50,000 yuan a year.

However, although Fat Donglai is so powerful, as the chairman of Xuchang Fat Donglai Trading Group, Yu Donglai doesn't seem to have much "ambition". When others tried their best to make the enterprise bigger and stronger, Yu Donglai thought his enterprise was too "big". When it comes to this matter, Donglai doesn't care. He said: "I never thought about making the enterprise bigger. My most fundamental idea is to run a store well. " But it was inadvertently that his business grew.