What are the advantages of live e-commerce?

The advantages of live e-commerce are novel mode, strong interactivity, anchor's own traffic, accurate marketing and entertainment to drive consumption, and easy for viewers to have impulsive consumption.

1, novel mode

The traditional promotion and marketing of merchants is nothing more than posters and soft articles, which has long-term aesthetic fatigue for consumers. The live broadcast industry has only risen for a few years, and it is still new to most people. The new model of "live broadcast+e-commerce" can attract consumers' curiosity and drive sales.

2. Strong interactivity

For live e-commerce that integrates social attributes, consumers and anchors can have a good real-time interactive advantage. That is, the anchor can answer consumers' questions in detail, and can also try out products in front of consumers, which greatly improves the shopping experience of consumers and thus drives consumption.

3. Anchor's own traffic

In addition, some online celebrities or stars began to flood into the e-commerce platform for live broadcast. These high-traffic users with their own fans can bring a good shopping atmosphere in the live broadcast room. Quickly bring a lot of popularity to businesses, promote commodity sales, and achieve precise marketing.

4. Entertainment drives consumption

The anchors of live e-commerce are generally handsome and beautiful. These people evoke people's desire to watch through their face values and some small paragraphs. Therefore, even viewers who have no desire to consume may open the live broadcast room and regard watching the anchor as a way of entertainment. When they really meet the right goods, they will easily have impulsive consumption.

Extended data:

National live broadcast with goods or trillion market

The outbreak of the epidemic in 2020 brought the live broadcast industry to a big outbreak stage. Since the outbreak of the epidemic, network celebrities, celebrities, business leaders, mayors and county heads have joined the live broadcast to sell houses, cars and even construction machinery and rockets. According to the big data monitoring of the Ministry of Commerce, there were more than 4 million live broadcasts of e-commerce in the first quarter.

According to the data of China Internet Network Information Center, as of the first quarter of 2020, the number of live webcast users in China reached 560 million, accounting for 62.0% of the total netizens. Since February this year, the A-share online celebrity live broadcast index has risen by more than 20%, far exceeding the increase of the Shanghai Composite Index. According to insiders, the scale of the live broadcast industry this year is expected to be nearly one trillion yuan.

China Research Network -2020 Live E-commerce Industry Development Prospect and Current Situation Analysis