Talk about the Great Wall, an independent brand of automobiles.

Production | Automobile Grand View

In the difficult period of "the old era is fading away and the new era has not yet fully arrived", what choice will you make?

Is it fear in the price melee and jumping into the torrent of drinking poison to quench thirst? Or are you not afraid of chaos and moving forward firmly?

The weak are weak, the strong are self-reliant, and there will always be people looking forward.

On the evening of March 10, a "Great Wall Motor Intelligent New Energy Dry Goods Conference" made people see Great Wall Motor's examination and thinking: grasp the long-term trend and adhere to the long-term doctrine.

Beginning in 2023, bid farewell to the magical and disorderly opening in 2022. The price war, from electric cars to fuel cars, from some brands to almost all employees, has intensified. In the critical period of rapid transformation of old and new systems and industrial structure, a huge wave has been aroused.

"Grasping the trend is more important than chasing the trend! The biggest challenge faced by management enterprises is how to make a correct judgment between certainty and uncertainty. "

Great Wall Motor made its own judgment: "Only by persisting in permanence can we win the future". The strength of this strategic determination comes from the Great Wall, which is realizing the "take-off" of intelligent new energy, not afraid of tests, and "resilient growth", a Great Wall stronger than what you see.

The person who insists on the game wins.

The wind rises at the end of qingping, and the waves form between ripples.

If the current price scuffles, when the Iron Curtain falls, the car companies will be pushed to duel field. Then the origin of competition has started from the transformation of new energy in the automobile industry.

Great Wall Motor has since established the correct direction of "new energy transformation", and under the guidance of this direction, it has determined the new energy development concept of "grasping the long-term trend and persisting for a long time".

However, not everyone can grasp the trend. Some people are obsessed with shortcomings and dare not look at the new world; Some people are afraid of making mistakes and hesitate; Some people just want to keep up with the trend, regardless of the huge waves behind them.

This is why at the critical moment when new and old automobile brands are constantly being reshaped and the market structure and consumption concept are rapidly reconstructed, all enterprises and brands are crowded together, competing at corners and even causing scuffles.

Who will win? Opportunities are always reserved for those who are prepared.

Wei Jianjun, chairman of Great Wall Motor, once said, "We don't have a shortcut, but we should take Wan Li Road."

Over the years, Great Wall Motor has worked hard to realize the transformation of new energy, planned and laid out "forest ecology", cared for it carefully and kept growing. Nowadays, "forest ecology" has become "the only intelligent new energy industrial chain in China and the only one in the world", and a strong industrial chain advantage will be a necessary condition for the next new energy competition.

Opportunity also favors those who are in the right direction and persist in long-term doctrine.

Longevity means focusing on the future and confronting short-term uncertainty with long-term certainty; Resist the temptation of short-term effects with deep cultivation, be friends with time and embrace future achievements.

In the past year, under the guidance of the strategy of "persisting in the long term", Great Wall Motor has carried out drastic reforms, restructured its organizational mechanism, internal structure, product positioning, personnel training and corporate ecology, and transformed itself into an organic subject more conducive to the development of new energy.

What should I do if I sacrifice my sales for a period of time in order to adjust myself to the best "take-off" posture? The battle for new energy is not a 100-meter race, but a 10,000-meter long-distance race. Only by holding on can we run far.

Facing the general trend and great changes of new energy vehicles, Great Wall Motor, which firmly "grasps the long-term trend and adheres to the long-term", is also providing consumers with "more economical, farther and safer" new energy products with the initial intention of "returning to the essence of automobiles and realizing equal rights in science and technology", leading enterprises to develop in depth to new energy tracks.

Forest ecological layout has far-reaching significance.

When the impetuous and bubble of new energy track fades, the future competition will focus on the contest between industrial chain ecology and leading technology.

"Forest Ecology" is the industrial chain layout that Great Wall Motor started many years ago. The goal is to build an intelligent new energy industrial chain with the whole vehicle as the core and new energy, intelligence and other related technology industries as the link, so as to realize multi-species interaction and continuous evolution.

Who would have thought that it is based on the correct direction of "new energy transformation" and the foresight of "adhering to the long-term development concept" that Great Wall Motor's "forest ecology" has become the only intelligent new energy industrial chain in China and the only one in the world.

Today, "Forest Ecology" has completed the flat, networked and decentralized layout of the whole industrial chain in the two major fields of energy and intelligence, built an industry-leading energy system of "photovoltaic+distributed energy storage+centralized energy storage" and completed the full value chain layout of "solar energy-battery-hydrogen energy-vehicle power supply".

This is a muscle worth showing. Looking at the current global market, the enterprises that have completed the flat, networked and decentralized layout of the whole industry chain in the two major fields of energy and intelligence are Great Wall Motor and Tesla.

Under the "super matrix" of Great Wall Motor, "forest ecology" brings together superior enterprises in the fields of energy and intelligence, such as honeycomb energy, honeycomb easy to build, undeveloped energy and so on. As a result, Great Wall Motor has made great efforts and taken the lead in many fields such as vehicle power, photovoltaic, hydrogen energy and intelligence.

In the field of vehicle power, Great Wall Motor has three parallel tracks of hybrid power, pure electric power and hydrogen energy, with multi-chemical power batteries such as lithium ferrous phosphate, lithium manganese phosphate, cobalt-free, ternary sodium ion and solid state, and three major solutions of economy, long battery life and high performance are planned. Accelerate the transformation of automobile electrification and seize the commanding heights of new energy technology.

In the field of photovoltaics, the large-area perovskite photovoltaic module independently developed by Great Wall Motor has a photoelectric conversion efficiency of 20.005438+0%, leading the world. In terms of distributed energy storage, core areas such as mineral resources, battery materials, energy storage systems and battery recycling are comprehensively laid out around the upstream and downstream of the industrial chain.

In the field of hydrogen energy, Great Wall Motor has built an integrated industrial chain development model of "manufacturing-storage-transportation-processing-application", and the localization rate of core components has reached 100%, achieving full field and full scene coverage and empowering the whole industrial chain.

In the field of intelligence, the intelligent chassis of Great Wall Motor integrates core technologies such as steering by wire, braking by wire, CTC and integrated die-casting aluminum body. The intelligent cockpit technology has the full-stack software and hardware self-research capability, and the V4 cockpit platform with higher computing power is ready to go. Intelligent driving technology has global self-research capability from sensing hardware to computing platform, and has the first data intelligent system "Snow Lake" in China and the largest intelligent computing center in China autonomous driving industry. Oasis ".

Relying on the "forest ecology", Great Wall Motor, whether it is a new energy vehicle product or a new energy leading technology, will continue to appear in a blowout situation and excellent offensive.

According to the plan, Great Wall Motor will intensively launch more than 65,438+00 new energy products in 2023, covering the main family models and family mobility vehicles. Among them, the main family models have at least 7 hybrid products listed; At least four pure electric products are listed as family scooters.

At the Great Wall Motor Intelligent New Energy Dry Goods Conference, the newly released intelligent four-wheel drive electric hybrid technology Hi4 is an eye-catching leading technology blessed by the advantages of "forest ecology".

Hi4 leads the equal rights of science and technology

Hi4, a brand-new intelligent four-wheel drive electric hybrid technology, is tantamount to dropping a deep-water bomb on the chaotic price war and blasting the iron curtain of the price war by means of "equal rights in science and technology".

The new intelligent four-wheel drive electric hybrid technology Hi4, H(Hybrid) stands for hybrid power, i(intelligent) stands for intelligence, and 4 stands for (4WD) four-wheel drive system.

This is a "ceiling" hybrid technology pioneered by Great Wall Motor in the world, which will realize "four-wheel drive experience, two-wheel drive price, four-wheel drive performance and two-wheel drive energy consumption" for consumers.

Compared with the price war, Great Wall Motor is more willing to bring more value to consumers through technological innovation, close to the needs of users.

Objectively speaking, consumers may spend less money in the price war, but they will never get real value. If the price is reduced, the quality and service of the products will be greatly reduced. It is the real value to consumers to realize the "more economical, farther and safer" product experience with leading technology.

The value of Hi4, a new intelligent four-wheel drive electric hybrid technology, is especially reflected in the hard-core advantages such as "four-wheel drive is equivalent to two-wheel drive", "best efficiency in all working conditions and worry-free driving in all scenes".

Hi4 has achieved three major innovations: the new configuration of three power sources and two-axis hybrid power, the new breakthrough of iTVC intelligent torque vector control system, and the new height of electromechanical coupling transmission system, including two powertrains. The system power is as high as 340kW, covering A-C vehicles.

The core components of Hi4' s technical module are all industry-leading. For example, 1.5L/ 1.5T two hybrid special-purpose engines have achieved the highest engineering thermal efficiency of 4 1.5% with the best technical configuration in the industry at present, and the fuel consumption can be reduced by 6%-7%.

Another example is the brand-new Hi4 precursor module assembly, the transmission efficiency can be as high as 98%, and at the same time, the shift can be realized without frustration and the working mode can be switched intelligently. The motor power of the rear drive module assembly reaches 150kW, and the motor efficiency reaches 96.5%. Low internal resistance power battery with fast charging function can meet the pure battery life above 100km.

Through the dynamic decoupling and efficient dynamic adjustment of the front and rear axle dual motors, the new Hi4 expands the application scenarios of the traditional dual-motor series-parallel configuration, which can improve the power, economy and road adaptability in the full-speed domain. At the same time, Hi4 has a perfect 50:50 axle load distribution, which makes the upper limit of vehicle performance higher.

At the same time, through iTVC intelligent torque vector control system, Hi4 can accurately identify real-time road conditions, and intelligently and dynamically switch between three engines and nine modes, ensuring that users can flexibly match to a more suitable working mode in any travel scene.

By counting the technical breakthroughs of Great Wall Motor in recent years, we can realize the power of the new intelligent four-wheel drive hybrid technology Hi4. In terms of hybrid technology, Great Wall Motor first brought lemon hybrid DHT to consumers, and then released the super hybrid architecture of tank off-road. Now it has brought a new intelligent four-wheel drive electric hybrid technology Hi4 with a stronger sense of technology. Great Wall Motor is the only car company in the industry with three sets of hybrid technology.

Lemon hybrid DHT is the hybrid system with the highest transmission efficiency and integration in the world, and Hi4 will be better than lemon hybrid DHT.

Feng Mu, president of Great Wall Motor, said: "The brand-new Hi4 has a unique technical platform, which is completely different from DHT." .

Let users "afford, drive well, use sparingly and run far". Great Wall Motor should not only let all consumers enjoy the benefits of "equal rights in science and technology", but also let the car return to the essence and the market return to rationality.

Great Wall Motor Helps Industrial Development

"Forest Ecology" and "brand-new intelligent four-wheel drive hybrid technology Hi4" are just a microcosm of Great Wall Motor's ambition, perseverance, firm transformation of intelligent new energy and adherence to long-term strategy in the face of numerous market chaos.

In fact, in the face of the country's strategy of leading the high-end equipment manufacturing industry and intelligent industry to the fast lane of green development, Great Wall Motor has been looking forward to the layout from a very early date, taking overcoming key technologies as the breakthrough point and core technologies as the innovation support to promote the transformation of high-end, intelligent and green manufacturing industries and help the national industrial development.

Around the main channel of national green development, Great Wall Motor has realized the independent research and development of electrification full link, and even further extended the industrial ecology, invested in silicon carbide in the whole industrial chain, and firmly grasped the life door of development in its own hands.

In terms of hydrogen energy, Great Wall Motor was one of the earliest enterprises to enter R&D. It not only realized the technology landing and mass production, but also independently developed the "hydrogen power system" by using the potential energy of Great Wall Motor. The localization rate of core components reached 100%, which really made the technology "get stuck".

At the top of new energy technology, Great Wall Motor has become the ceiling of global perovskite technology with a world-record photoelectric conversion efficiency of 20.0 1%. It means that China will master the discourse power of energy and realize a truly clean energy environment with lower cost, higher efficiency and less carbon footprint.

In terms of artificial intelligence, Great Wall Motor has the highest mass production energy efficiency ratio of the self-driving computing platform in the world, and Snow Fox, the largest intelligent computing center in the domestic self-driving industry. Oasis (Mana Oasis). At the same time, Great Wall Motor has laid out large-scale semiconductor, integrated circuit design, chip manufacturing and other enterprises.

In an era when everyone just wants to fly high, with a strong sense of mission and responsibility, Great Wall Motor is more willing to become the backbone enterprise of China's automobile industry, stand tall and stick to the road of high-end development of national industries, which is not affected by the torrent of the times.

These missions and pursuits spur Great Wall Motor to always practice "grasping the long-term trend and persisting in long-termism". Within Great Wall Motor, with the birth of Great Wall Motor, the enterprise spirit that has not changed so far-"make progress a little every day" is also interpreting the charm of long-term persistence and witnessing the increasingly powerful "resilient growth" of Great Wall.

This article comes from the author's automobile view, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.