What are the self-media platforms and how should self-media be operated and promoted?

Nowadays, traffic has gradually shifted to the content era. Unlike in the past, you can make money if you have traffic. Fat Zhang has to say that only if you have content can you last long, so he appeared in just two or three years. A large number of self-media platforms have started a content “war”. 1. What is a self-media platform? We-media (foreign name: WeMedia), also known as "citizen media" or "personal media", refers to privatized, civilian, generalized and independent communicators with modern and electronic A general term for new media that delivers normative and non-normative information to an unspecified majority or a specific individual. Self-media platforms include: blogs, Weibo, WeChat, news clients, Baidu Tieba, forums/BBS and other online communities. 2. Why should we use self-media platforms for promotion? Today is the new media era. New media emphasizes the integration of audio, video and text information, and interactivity is the unique charm of new media. It also integrates related content from self-media. What are the characteristics of new media now? (1) Characteristics of massive information carrying (2) Characteristics of fragmented information dissemination (3) Characteristics of virtualized information dissemination environment. Which channels or methods should be used to meet these needs of users (customers)? Isn’t that self-media? Make your own self-media content, build your own self-media brand, and use these to meet the content needs of users in the current new media era. 3. How to choose a self-media platform that suits us. In fact, every successful self-media platform has its own label. Only by making differentiation can users remember it. There are many self-media platforms now. Some focus on video, some focus on voice, some focus on text, some focus on pictures, and some focus on Q&A content, etc., so choose according to the type of content you create. Self-media platform. Then there is the choice based on the group of people. Now QQ Space and QQ Official Accounts are the youngest group, mostly middle school students and some are college students. The WeChat public platform is mostly social groups, Toutiao, Yidian News are mostly white-collar people, Sohu, NetEase and Baijiahao is a self-media platform with a large number of people searching for it, and it is mainly targeted at those people. Finally, the platform is positioned based on the type of content, whether the content is entertainment or sports, health or fashion, etc. The purpose of self-media is definitely for traffic and fans. There are only a few self-media platforms that are doing well now and have large traffic. Fat Zhang will introduce them to you in detail next. 4. What self-media platforms are there? 1. Comments on WeChat public accounts: This platform is the main battlefield for self-media people, and it is also the hottest platform at present. How to produce high-quality original content is the magic weapon to win. Text porters will not last long. Features: 1. The main reading platform with the largest user base and fragmented time; 2. The first self-media and self-service media for corporate brands. 2. Comments on Baidu Baijiahao: This is a relatively powerful platform. As long as you apply, the amount of reading is not a problem, especially since Baidu includes it very quickly and ranks well, and it is more than enough as an endorsement. However, the application The process may be more difficult than on other platforms. Features: 1. Baidu brand - the No. 1 search platform in China (brand endorsement artifact, the father of SEO optimization) 2. Too many advertisements, affecting the reading experience, but now Baidu is gradually improving. 3. The status of Toutiao media platform: It is said that Toutiao has a user base of 400 million and 40 million active users every day. Advertisements can be inserted without much impact on the reading experience. Features: 1. Machine intelligent recommendation, no manual subscription required. 2. High profit - self-operated advertising 3. Must be original articles 4. Sohu self-media status: The application conditions are relatively simple. Articles with better originality can get a lot of traffic, mainly because Sohu self-media is Baidu’s news source. How to get traffic is a matter of You need to have some knowledge of SEO and how your article title matches the user’s search habits: 1. Baidu news source (Baidu dad again, although there have been negative news recently, it still cannot affect its position in the altar) 2. Mobile APP No. 1 in downloads (needs to be verified, data can be used for reference) 5. Tencent develops media platform (Penguin Media Platform), there is nothing to say about Xiao Ma.

We must think from the perspective of users. We will push what kind of content this type and this group of users like to see. Instead of making decisions for users, if we think the joke is good, we will push it. users, and the result is that some users may be lost. 4. Create your own self-media style. When you first start doing self-media, you have no direction. It is understandable to imitate the better self-media in some industries, but slowly you have to create your own style and come up with effective solutions. Competitive attributes, otherwise it will not last long. In particular, the Internet itself is unpredictable and has no core positioning to attract users. So what is the difference between it and newcomers? 6. It is easy to make some misunderstandings when building a self-media platform. 1. Everyone is a self-media person. If you blindly enter the self-media platform, you will often give up halfway. Today's WeChat self-media needs to have certain resources, influence, and channels to continue to do so. Otherwise it’s easy to give up halfway. Because the WeChat official account is a closed platform, there is no content distribution. If you don’t have the resources, influence, or channels, it is recommended to start with Weibo, Zhihu, Toutiao, etc. Because they are open platforms. The correct approach is: first position according to its own advantages, determine the differentiation of its own positioning and the uniqueness of many homogeneous self-media, and continue to create content to create its own competitive barriers. Choose a platform that suits you to start self-media. 2. Original content is important and does not need to be promoted. In fact, promotion is equally important. The positioning and originality of self-media are very important. Yes, it's important. But in the current era when the fragrance of wine is also feared by the alley, promotion is equally important. Promotion is the issue that attracts fans that everyone is most concerned about. Let me share three ways to attract fans. It is not a dream to quickly gain over 10,000 fans. Hold activities; the bait and fan attraction method is to combine any relatively unique resources in your industry and use them as bait to attract fans; the channel fan attraction method is to promote on different promotion channels to create influence to attract fans. 3. A single platform operation should be a matrix operation of multiple platforms. 4. Self-media is an easy life, just write articles if you have nothing to do. Actually it’s not, it’s hard work. To summarize, the key is how to operate content well? ① Understand the fans, know who the fans are? What do they want? What else do they want? What else do they want? You must have a very good understanding of these issues. ②How to make fans stick with you? The content must have its own character, characteristics, and characteristics. Gradually form the values ??of self-media, sublimate values, and give fans a very high degree of recognition; ③ Pay attention to interaction. Interaction is not a single interaction, it must be two-way, whether online or offline. ④ Let fans devote enough time. The value of a thing does not lie in itself, but in the more time and energy invested. ⑤Follow the trend, the trend is the dividend, and develop with the platform. ⑥Vertical segmentation; ⑦Team. From the initial single point of breakthrough to forming a team to form a joint force. Build a complete team DNA without any shortcomings. Because development is a long-term competition. Doing self-media is like taking care of your own children. All imaginable emotions such as hot and cold, happy, sad, etc. must be taken into consideration, and certain feedback must be given in a timely manner. Only when your readers are happy and your fans feel comfortable will it be possible to spread your content and slowly expand your KOL. This is how your own self-media platform will be formed. Never believe in the poisonous chicken soup that makes you famous overnight. You must believe that only by providing good content and helping fans and readers can they achieve your success. The self-media platform is a platform that strives for content. Even if it is successful in a short period of time with small tricks, the ones who laugh in the end must be those self-media people who work hard to create good content. I will share it here today, you can find me