Talk about SEO: How SEO can improve the inclusion effect of your website

As for how SEO can improve the website’s inclusion results, it should be analyzed from the following three aspects:

1. Reduce article similarity: try to use original and Pseudo-original article.

The first thing to solve is the similarity that affects the articles. When reposting an article, remember to modify the title, then use the core keywords of the article to replace them with long-tail keywords, then search for some information related to the main news events or tasks as auxiliary information, and intersperse some more relevant information, so that the content of the article are supplemented and differentiation is reduced.

2. Title, keywords, description: Reasonably arrange the three major optimizations of TDK on the homepage, column page, and content page of the website.

We need to create a personalized title, keywords, and description for each page.

The title should contain keywords. The chance of getting ranked and included is better than if the keywords are in the content.

Keywords In addition to the homepage, which can have multiple keywords, column pages and article pages can also use long-tail keywords as titles and interspersed in articles.

The description plays a certain proportional factor in the ranking and inclusion of keywords. When a user searches for a certain keyword, the keywords appearing in the description will be displayed in red, which can attract the user's attention. In this way, the level of competition will increase, and there will be more opportunities to increase inclusion.

3. Website path optimization: Establish a website path that conforms to search engine crawling habits

Unique URL structure: The same content page in the website only corresponds to a unique URL. Many websites Neither path optimization has been done.

Correct directory structure: It is best to keep the hierarchical directory within three levels, namely: home page, column page, and content page (product page).

In-site links: In-site links follow the cycle of: home page → column page → content page → home page, try to use a flat structure and a mesh structure.

External links: Provide an entrance to the article, attracting search engine spiders to crawl you, such as forums, post bars, blogs and other platforms to operate.

Summary: SEO optimization requires optimizing the overall website layout from multiple angles and aspects. While improving website inclusion, it is also necessary to increase the ranking and weight of the website.