How to do Taobao wine e-commerce?

The e-commerce platform is currently in a state of fierce competition. It's really, really hard to get a piece of this. Let me talk about some experience!

I entered the e-commerce platform five years ago, and now there are some upstream supply channels. The supply price of products is very low, so the price is also lower. But after selling for three months, the sales volume can basically be said to be zero. Why? I analyze the reasons:

First, the consumers of liquor are mostly men aged 25-50, and these people, that is, the younger part, are busy with work and have no time to find a bottle of wine online. Older people have time, but they don't have the habit of online shopping.

Secondly, the credibility of the electronic goods desk is very important, but you just can't produce those things. Without sales, your ranking will not appear in the front, and it is more difficult to generate sales. This is a vicious circle. Therefore, no matter how fragrant the wine is, I am afraid that the alley will be deep!

Third, many manufacturers now have flagship stores and specialty stores in Tmall, and because of the particularity of drinks, more people will believe the reputation of the flagship stores of manufacturers, even if they buy more money, they are not competitive.

In addition, e-commerce online and offline are more easily accepted by consumers, such as 19 19, wine convenience, wine delivery and other e-commerce, which are easier to meet the needs of consumers due to the combination of online and offline.

Therefore, the future trend of alcohol e-commerce should be more convenient and faster!