How to do private domain marketing live broadcast

“Private domain traffic marketing” has been a hot topic for a long time. Are many people still curious about what private domain traffic is? If there is private domain traffic, does it mean that there is public domain traffic? Let’s talk about it today. Let’s talk about the topic of private domain traffic. Private domain traffic is indeed relative to public domain traffic (portals, e-commerce platforms, etc.). The traffic is deduced and diverted by the public domain platform and transmitted to the company/brand's official account, mini program, official website and other brand-owned platforms. , these accumulated traffic are private domain traffic. So why do companies want to live stream private traffic? How can private domain traffic be developed again, activated again, and consumed? Let’s first talk about the advantages of private domain traffic. 1. Decentralization: One of the biggest characteristics of private domain traffic is decentralization. All traffic is transferred to the enterprise pool through public domain traffic and can be controlled by merchants. 2. Traffic visualization: All traffic sources can be traced, and customized service content can be provided based on tracing the source. 3. High conversion rate: Traffic will only be transferred from the public domain platform to the private domain platform if there is demand, so the conversion rate will be relatively high. Faced with the private domain traffic that has been obtained, how should companies operate live broadcast marketing activities? How to stimulate these traffic again and convert it into sales? First of all, pay attention to marketing content. The saying "content is king" will never go out of style. Only by truly producing good content can we attract the long-term attention of users in private domain traffic and become loyal fans, thereby generating consumption behavior, such as a certain cosmetics When brands entered the field of short videos, they did not rush to sell products. Instead, they continued to conduct live broadcasts of beauty videos and short video tutorials every day, accumulating a large number of fans and popularity in a short period of time. Second, consumer interaction, outside the live broadcast period, you can do some small interactions that echo the usual live broadcast content, such as check-in, such as #hashtag# topic spread, flash sales, red envelopes, lottery draws, etc. in the live broadcast room to increase the stickiness of fans. . Third, celebrities/influencers bring goods, and celebrities/influencers bring their own traffic. Brands can use these effects to drive sales. However, through the traffic brought by celebrities, it is also necessary to pay attention to the need for continuous operations to convert the traffic into brand fans. . Light Live is a company that provides one-stop live broadcast services. The company has 6 years of live broadcast experience. It has handled thousands of customers and completed millions of live broadcast activities. During the live broadcast process, it can accurately control every detail. , full-process operation services, giving customers more peace of mind!