Is Dianping stronger than Meituan?

Although Dianping and Meituan are both o2o, their business scope is very different, and there is no question of who wins and who loses. As the name suggests, Meituan is a group buying website. All the products on the website are based on group buying cooperation with Meituan. So in terms of group buying alone, Meituan has occupied most of the Chinese market and is developing rapidly in second-tier cities. Like its name, Dianping is based on user experience. Group buying only accounts for 20% of its business scope. Although in the past two years, it has been fighting with Meituan on group buying in order to survive and dominate the market. However, the core of Dianping is to provide life information services. In addition to group buying, the entire website also provides life information that consumers need. Let’s talk about the difference between the two: 1. The main user groups are different. The user group of the public is slightly older than the user group of Meituan. Meituan is more inclined to the college student group, and the public is more inclined to the white-collar class. 2. The merchant information is different. Group buying online is equivalent to advertising. Although the merchant's profit is low, he still has to pay money to the website. Meituan will only display cooperative merchants, while all merchant information on Dianping is added by consumers themselves. The merchants that cooperate with group buying are only part of them. That is to say, regardless of whether the merchant cooperates with Dianping, the merchant can be viewed on the website. information. 3. Different permissions are given to consumers. Consumer reviews on Meituan can only be evaluated after purchase, just like the Taobao model. Dianping allows any consumer to post reviews at will as long as they have eaten in the store and are willing to share their experience online. Based on this, I personally believe that Dianping will be more optimistic about its future development trend. However, all development requires constant challenges and innovations, especially in the Internet industry. Meituan has expanded rapidly this year. Although Dianping has strong functionality, it lacks a killer feature.