Why is it so expensive for stars to create their own brands?

Be reasonable, this is the power of the brand. As for the result, it depends on market recognition.

1. Any enterprise and any brand has its own pricing power, and the star's own brand also has certain advantages, such as fashion resources, fan base, popularity and so on. The pricing power of products is the autonomy of enterprises. Brands and pricing that conform to the laws of market economy can survive, otherwise they may be gradually eliminated by the market, and the early investment of stars may also cause losses.

Second, the star's own brand price is high, probably because he thinks he has a strong appeal to fans and thinks he has something extraordinary in brand building. But whether it is successful or not requires the market to give an answer. Generally speaking, if the price of a product is excessively higher than the market price, and there is no special reason for buying or the value of the product, it is difficult for consumers to buy it again even if they buy it for the first time; Or buyers rarely form a backlog of goods. Therefore, pricing is a very basic and important strategy for a brand, and the laws of market economy can not be ignored.

Third, the price of hundreds of thousands of luxury goods may not be too high. If everything is calculated at cost, there is no way to sell it. The so-called goods are valuable, but feelings are priceless. Fans are willing to spend money on idols, and others have no right to interfere.

Fourth, the advantage of star products lies not in the things themselves, but in the stars themselves. Ordinary people pay attention to cost performance when selling things. A pair of socks worn by a star may sell hundreds of times more than the price of new products, so it is entirely a matter of conscience and morality for a star to make money. If you have a conscience, you can make money by properly doubling the cost, and you can also "give back" fans. If you have a conscience, you can turn it tenfold. Anyway, with so many fans, some people are willing to pay.