Why did Apple succeed?

Question 1: What is the reason for Apple's success? 1. The company has a good atmosphere, no bureaucracy, everyone is equal, and the potential of employees is fully stimulated.

2. Talent selection, choose the best talents.

3. The company's operating mechanism is clear and efficient.

4. Wait.

But most importantly, Steve? The spirit of Steve Jobs' founding and running Apple has been well preserved, and the company is still innovating.

Question 2: How did Apple succeed? There are many reasons for its success. The most important thing is that it never stops, always innovates, never stops making progress, and always works hard, hoping to help you.

Question 3: Why has Apple achieved such a great success? Core technology plus brand marketing.

Apple's marketing is a classic case of network marketing in this era. From the beginning of LOGO hype, and then every time a new product comes out, Apple's online advertising has never stopped, promoting his products from all angles, so that netizens all over the world know his products, and their customers are mainly these netizens. But their products are really good and the quality is guaranteed!

Question 4: The most likely reason for Apple's decline in the future is that I don't know who Apple offended. Although it has become the top technology company in the world, the tradition of singing bad in the industry has not changed. Recently, Apple's share price plummeted, which once again provided an opportunity for the anti-fruit alliance. According to the data calculated by Bloomberg, since Apple became a component of the Dow, the decline in Apple's share price has caused the Dow to fall by 67 points. This is also the lowest point that Apple's share price has fallen since June 65438+ 10 this year, and fell below its 200-day moving average for the first time since September 20 13.

This time, many people inside and outside the industry believe that the basis of Apple's decline is mainly concentrated in the following aspects: iPhone sales in the last quarter failed to meet expectations; There are too many opponents, and they are constantly developing; The Apple Watch, which has high hopes, is not satisfactory and so on.

Is apple really in decline? Look at that.

Rely too much on iPhone

Want to know Apple, iPhone is obviously a hurdle. Apple's revenue in fiscal year 20 14 was $220.2 billion, of which121500 million came from iPhone, accounting for 55.2%. With the popularity of iPhone 6/6 plus, Apple will reap a lot of enviable profits. But behind this, Apple also has a potential crisis. China has a saying: Don't put all your eggs in one box. Maybe it's forced, but Apple does put all the most important eggs in one basket now.

If you sort smartphones by price, the iPhone is definitely an ultra-high-end model. According to IDC statistics, in the first quarter of last year, in the total delivery volume of Android phones, high-end phones with prices higher than 600 dollars accounted for 9. 1%. In the first quarter of this year, the proportion of high-end mobile phones with prices above $600 in Android shipments fell to 5.6%. In contrast, during the same period, the proportion of Apple's iOS devices that cost more than $600 increased from 70% to 80%. This market structure led to more than 90% of the profits of the smart phone industry being occupied by the iPhone, which also sounded the alarm for the price war in the smart phone market in China.

The success of the iPhone began with the iPhone 4, and then the sales volume increased year by year. Users choose Apple for the following reasons: easy to use, durable, showing identity and face (especially for some domestic consumers). However, after several years of iterative updating, iPhone may become the best-selling smartphone, but it is not the most amazing smartphone. The success of iPhone 6/6 plus is not that they bring new things, but that they make compromises and concessions to the market, which makes users' demand for big-screen smartphones exceed Apple's desire to change the world.

The battle between iPhone and Android will not stop.

At this year's WWDC conference, the arrival of iOS 9 did not satisfy users, but was very disappointing. Many users said that the iOS system is becoming more and more bloated and is no longer as easy to use as before. And according to relevant sources, the biggest highlight of this year's trailer iPhone 6s may be the improvement of hardware configuration. Apple will bid farewell to 1 GB memory and 8 megapixel camera. This is a change made by Apple to ensure the smooth experience of mobile phones, but from another perspective, it may have been a retrogression.

IPhone is like a funny place, which always benefits users. Just because the image is too high, a little flaw will become the target of public criticism. In other words, the more successful the iPhone is, the greater the pressure on Apple and the higher the risk it faces. The direct reason for the recent sharp drop in Apple's share price includes that investors expected the iPhone to sell well in the second quarter, but Apple only shipped 47.5 million units, less than the expected 49 million units.

Individual opponents are not strong enough, but there are too many.

As the saying goes, Apple, as the leader of science and technology, is absolutely an iron wall, and countless manufacturers want to tear it down. The strength of a single manufacturer may not be enough to shake Apple, but there are too many manufacturers with this idea, and Apple has to pay attention to it. Take the most competitive China market as an example, there are hundreds of manufacturers who have just set foot in the field of smart phones, among which Xiaomi, Lenovo, Huawei, Meizu, ZTE and many other brands have achieved good results in China. Now China has become ...

Question 5: Why is Apple's iPhone so successful? -I admire your insight, Apple MP3 MP4 Apple computer, you said he was unknown before. Don't let Jobs know that you asked this question, or he will be hunted across borders.

Question 6: Why is the brand value of Apple so high in recent years, Steve? Jobs has become the focus and research object of China enterprises. With its unique product innovation, Apple has created huge product added value and even brand value. From iMac, iPod, iPad to iPhone, Apple's electronic products have achieved great success in computer, music player, mobile phone and other fields, and become the symbol of expensive high-end fashion electronic brands.

What does Apple's success tell us? Is it because their products are cost-effective? Of course not. Enterprises that believe that cost performance is the highest pursuit will not be able to appreciate the feast of brand value.

Behind Apple's products, it embodies Apple's product management ability and brand value management ability in the brand management system, which enables it to grasp the strategic commanding heights in the value chain. And the * * * of these brand-new management concepts is the "systematic brand management" that I have been working hard. Behind these new management ideas, the management ideas and paradigms of China enterprises will also be pregnant with great challenges and changes!

It is not difficult to imitate the appearance of apple products. However, it is not easy for China enterprises to learn the essence of Apple's management, and how to be brave in innovation, be good at designing unique products and create high-value brands like Apple.

In the brand management system of enterprises, product management is the most important management content, because new product management is not only the pursuit of product cost performance, but also the pursuit of product added value, which is the most important management content to achieve brand value promotion.

Traditional product management and marketing (actually sales) management are often the most important in the management system of local brand enterprises. Most enterprises still stay at the level of product basic performance, communication and promotion, and communication is easy to stay at the level of single-level indoctrination advertising communication. Under the pressure of market competition, most enterprises choose to imitate and follow suit because it is difficult to build competitive products, hoping that the cost performance and promotion of products can solve the sales pressure. Therefore, going with the flow and getting quick success and instant benefit have become the business philosophy of many enterprises. This management concept will produce corresponding HR strategic orientation, that is, enterprise resources and HR costs tend to be sales-oriented talents rather than brand-oriented talents.

This misunderstanding lies in not understanding the systematic characteristics of brand management. In fact, this systematic feature has existed since the brand was founded, which determines that brand value management (also known as brand value chain management) has become the main content of enterprise management, that is, the relationship management between brands and products, prices, services, supply chains, channels and consumers. If the brand system does not match or is not perfect at first, it will inevitably lead to the dislocation of brand positioning, product price and consumer demand. This is also the reason why many China brands are born with deficiencies and faltered from the beginning.

As early as the iMac era, Apple has demonstrated its huge core competitiveness led by product innovation. Apple's success is inevitable, because Apple is in Steve? Under the leadership of Jobs, he already has the ability of "systematic brand management".

Some domestic researchers believe that Apple's success lies in Steve? Jobs' personal charm, I think, the personal charm of entrepreneurs or CEOs is very important, and their personal ability can often determine the success or failure of enterprises; However, it is fragile for an enterprise to rely solely on personal ability. Only by using personal ability to influence enterprises to establish excellent corporate culture and management system is the fundamental way to last forever and have a strong brand.

Apple tried the lessons of Jobs' departure and decline, because at that time, Apple had not established the innovative culture and management system advocated by Jobs. Jobs once left Apple to start a new stove, but eventually lost the brand soil and foundation that suits him best. What kind of soil does Jobs need? This is the soil for the spread of professionalism culture. In my opinion, Steve Jobs is the most scarce brand management talent in brand enterprises, that is, an "expert manager" with artist characteristics and aesthetic ability, especially in fashion, such an "expert manager" is particularly precious. Such brand managers are also good at boldly absorbing, identifying, attracting and managing creative talents, such as designers. The salary of Apple's designers is 50% higher than that of designers in the same industry. So it is not surprising that when Jobs left Apple to start his own business, the role of a versatile entrepreneur was not suitable for him.

The economic changes brought about by globalization and the Internet age are not only the changes in resource allocation, but also the alternating changes in consumption trends caused by global product circulation, and consumers' pursuit of product individuality is getting stronger and stronger ... >>

Question 7: Who will talk about the discovery history of Apple? 197 1 year, 16 years old Steve? 2 1 year-old Jobs and Steven? Stephen wozniak was introduced by a friend.

1976, Jobs successfully persuaded Woz to assemble the machine and sell it to him. Their other friend, Luo? Ron Wayne joined in, and the three of them established Apple Computer Company on April 1976. In May of the same year, Jobs negotiated with Byte Shop, a local computer store. The owner Paul? Tyrael ordered 50 devices that were later called Apple I, and paid $500 each at the time of delivery. After obtaining this order, Jobs sold his valuables to raise funds, and persuaded the credit department manager of Cramer Electronics, a large electronic parts distributor, to pay for the parts first. Finally, Jobs successfully completed the transaction. Jobs, Woz and Apple I, Apple IIC1977110. In October, Apple Computer Company was officially registered as "Apple Computer Company". In the same year, Woz successfully designed the second generation of Apple, which was more advanced than the first generation of Apple ... Jobs wanted to expand the company and borrow money from the bank, but Wayne quit because of the psychological shadow caused by the failure of venture capital (another way of saying it is that Wayne gave up his crazy job for health). At that time, Apple Computer Company was short of funds. Jobs finally met Mike? Mike Markkula, Mike? Markkula invested $92,000 and signed a bank loan of $250,000 with Jobs.

1977 In April, Apple launched the Apple II at the first West Coast Computer Exhibition. Apple II became the first personal computer in human history. For the first time, Apple II also has the structure of outputting mono sound, so that personal computers are no longer dumb. Apple II has sold millions of models in the 1980s, and there are many improved models, including Apple IIe and IIgs. Until the end of 1990s, these two kinds of computers could still be found in many schools and became the representative works of personal computers.

Company listing

1980 65438+February 12, Apple went on the market. In less than an hour, all 4.6 million shares were snapped up, and the closing price of the day was $29 per share. According to this closing price, Apple's top management has produced four billionaires and more than 40 millionaires. At that time, they attracted more capital than any IPO company after Ford 1956 went public, and created more millionaires than any company in history. Within five years, the company entered the top 500 in the world, which was the fastest record at that time.

Research and development of new products

Since 1980s, Apple has met new competitors in the personal computer business. Among them, IBM is the most important person in the computer industry. IBM's IBM-PC computer is equipped with Intel's new processor Intel 8088 and runs Microsoft's operating system MS-DOS(IBM called PC-DOS). Computers became a hot commodity as soon as they came out (0 year sales:19865438+25,000 units; 1982 190000 sets; 65438+700,000 sets in 0983). While small businesses are still using Apple II, Apple feels that it needs to update more advanced models to participate in the enterprise computer market. The designers of Apple III were forced to follow Jobs' extremely high and sometimes unrealistic requirements. It is said that Jobs thought the cooling fan was "not elegant", so it was omitted. Therefore, computers are prone to overheating, which forces the earliest models to be recycled. In addition, the price of Apple III is higher. Although 1983 introduced an improved and upgraded version, and then it was promoted at a reduced price, the disadvantage of Apple III in the market was basically irreparable, mainly because the IBM PC and its compatible computer introduced by IBM swept the PC market at 198 1. Only 90,000 Apple III units were produced.

Jobs 1983 Apple introduces CEO Steve? Apple Lisa, a new computer named after Jobs' daughter, is >>

Question 8: Why has Apple achieved great success in China market? Apple's sales in China have surpassed that of the United States, becoming the largest seller of Apple.

The continuous rise of domestic mobile phones has formed a certain competition for Apple.

The answer is not easy, I hope I can help you, please help me adopt it if you are satisfied, thank you!

Question 9: Mobile phone, what is the reason for the success of Apple's mobile phone? 5 points higher than other mobile phones. From the beginning, it gave people a high-end feeling, but now so many people advocate high-end life, in fact, Apple mobile phone is really easy to use.