Who knows what novels about the real estate industry are better! !

"Ukiyo-e Painting" in Real Estate Industry

The novel Real Estate Bubble is the first real estate novel written by people in the real estate industry in China. The novel takes the surging real estate industry in today's society as the background, and the experience of "I", the manager of real estate planning company, as the clue, describes the process and confused life of a group of real estate businessmen, and vividly shows the experiences and feelings of the next generation of young people. After it was first published on the Internet, it won a strong response and was called "the real classic of contemporary novels".

"Real Estate Bubble" describes that "I" launched a series of power and money transactions and sex transactions in order to win a villa project with an area of 1800 mu and the planning of several apartment projects, and involved conspiracy violence and media fraud. In this process, "I" suffered from inner pain and had to go to the end of the hopeless road, trying to regard the darkness of life as the light itself. Specifically, the novel describes the current situation of the real estate industry through the experience of "I", the manager of the real estate planning company. The shocking social insider in reality, the fascinating people and events in the real estate industry, and the mottled emotional experience of the protagonist are strangely displayed through the dramatic structure of a sharp turn for the worse, which makes people want to stop.

"I" is a well-known real estate marketing planner in China, who has planned the marketing of several real estates. In order to have bigger projects, "I" even spent money to participate in the selection of "Top Ten Planners in China", and finally ranked among the top ten. At this time, I learned from my "friend" Donna that her boss had a villa project of 1800 mu, and decided to get it at all costs, so I started a competitive game between "me", Donna and her boss. At the same time, "I" is still fighting for the planning business of several other apartment projects, and a series of power and money transactions and sex transactions are launched in turn. In this process, conspiracy violence and media fraud are also involved ... such "market competition" eventually makes everyone lose everything, destroy everything, and fall into physical and mental exhaustion and depravity.

Intertwined with the project battle for "I" is my complicated emotional life: while maintaining an ambiguous relationship with Donna, the marketing manager of a large real estate company, I also fell in love with Li Yan, a sales lady of a real estate company. What runs through this on-off love is "me" and a bar girl, a senior female official and several dew marriages. And all the feelings here take part in accidental amusement are combined with market competition, which is the secondary line below the main line of "market competition"

At the same time, the novel is full of fascinating beads on such a main line and a pair of plot lines-real estate concept, marketing plan, operation skills, interpersonal struggle, and so on. The perfect combination of these "beads" and the main and auxiliary plots finally makes the whole novel a "ukiyo-e painting" that accurately describes the real world of Chinese mainland real estate industry today.

Song, the author of the novel, is a researcher of corporate brand strategy and a senior real estate marketer. He has been responsible for the marketing planning of more than 20 real estates, and his profound writing skills are embodied in a novel "Bubble in Beijing" (signed by Lao E), which caused great repercussions. Because of the author's practical experience in real estate and corporate brand strategy, and such writing skills, he writes about the real estate industry like a duck to water. This freedom makes the plot of the novel very coherent, the content flows back and forth, the structure is interlocking, and all kinds of real estate phenomena are extremely real and thrilling, which is strongly welcomed by netizens and popular on the Internet for a period of time.

The novel is called Real Estate Bubble. According to the author's original intention, its focus is not "real estate", but "bubble". Bubbles have two meanings. One is bubble as a noun, that is, foam and soap bubble. Its meaning is beautiful but fragile, and it is often a symbol of illusory things. The second is bubble as a verb, which means to take a dip, such as making tea, coffee, clubbing and taking a bath. Therefore, the word "real estate bubble" means to be a gangster in the real estate industry as a verb and a gangster in the real estate industry as a noun. So the content of this novel is about the experience of a real estate gangster.

In fact, I don't think the real estate industry is really so "dark". The author's understanding of this is: "What the real estate industry is like, so are other industries. It will never be different from other industries, and I don't feel particularly dark or abnormal. " It can be seen that the current situation of the real estate industry is only a background of what the author wants to express.

Indeed, the biggest highlight of this novel is not real estate, but the specific living conditions and special psychological feelings of young people in the era of deepening market economy. Although people talk about modern young people, the first thing they think of is happiness, and the second thing they think of is catching up with the good times. However, when we young people step into the class with houses and cars at a young age, we have to face a question: where is your protection? The bank loan has not been repaid, and the business assessment is endless. How to support the elderly in the future? It can be said that today's young people are crawling forward under the pressure and crisis unimaginable by their predecessors. In order to reach our destination smoothly, we must also guard against countless stab in the back in the arm in the process of advancing. Therefore, when the whole society is thriving and singing and dancing, there is still a zone called' pride' in the hearts of young people that cannot shine into the sun.

Some abnormal phenomena in the real estate industry are only the epitome or concentration of the competition in the whole social life. More related to the real estate industry are only young owners or prospective owners. In their hearts, there are also dissatisfaction with life, and even some irritability. When people stay in such a dull place for a long time and their hearts gradually become numb, a hopeless hope suddenly appears in their hearts. Just like the "I" in this novel, I no longer look up to or despise the world, but can calmly shuttle between the temptation of money worship and beauty in the emotional loss of modern society, so that the dark colors around me gradually gather and reflect the light in my heart.

Online reading address:

. com/V43E45052T87H 1。 Hypertext markup language