"The Legend of mir" has an annual income of over 100 million yuan, and huge funds flow to three places. What did Shanda do and spend so much money?

Hello, everyone, I'm the bass player. Welcome to the issue of 120. Our purpose is to talk about legendary culture and relive brotherhood. Today I'm going to talk about where the huge income of legendary games has gone.

At that time, the legend of Mill was the myth of getting rich. Shanda Company relied on this game to become the most profitable Internet company in China at that time. The game has been in operation for three years, and Shanda's annual income has reached hundreds of millions of dollars. It should be said that Shanda could have expanded the game territory after obtaining huge income.

However, these huge incomes did not play their role, so where did all the money go?

Let's talk about pictures and legends!

As the developers and copyright owners of legendary games, ACTOZ and Entertainment Virtue in Korea need to pay an agency fee of $4 million a year, and also pay 20% of their income, which is not a small fee. Although Shanda tried to buy ACTOZ and wanted the meat to rot in its own pot, the final compromise was that Shanda sold its shares and paid the money, otherwise others would not provide you with a new version. What will Shanda do? This is also the reason why Shanda later actively developed games such as Legendary World.

Although Shanda started as a legendary game, Chen Tianqiao himself can be said to be dismissive of legends. His ultimate goal is to build a Disney entertainment empire on the Internet, covering movies, novels, games, music and so on.

Then the grand box is the terminal envisioned by Chen Tianqiao. It was 10 years after he put forward this idea that mature products such as smart TV and smart box came into being. It can only be said that the idea of Shanda Box was too advanced, the hardware at that time could not meet, and the market was not as big as it is now. However, Shanda has invested a lot of money in this respect, including the income from legendary games.

Then, excluding these two expenses, many legendary incomes are used to acquire other companies, such as Starting Point, Sina.com and Ku 6, so as to build an Internet entertainment empire in cooperation with Chen Tianqiao. Merger and acquisition of mature enterprises in the industry is the only way to build a group. Facts have also proved that many companies have become bigger and stronger quickly by this method. But Shanda's internal execution is not strong. Many good layouts cost tens of millions every year, compared with tens of millions ten years ago. The result is not as good as a pirated APP. I have to say that this is a tragedy with a high eye and a low hand.

So today's topic is over. Do you think Shanda wasted all the money earned by legend? Welcome everyone to leave a message in the comment area for discussion.

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answer

Myth; legend

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