What is the official intention of Jinluo to maliciously block Zhu Ting?

In fact, this problem has to be seen in two, not as simple as it seems. On the one hand, the influence of women's volleyball and women's volleyball spirit is at its peak in recent years. Zhu Ting is also the captain of women's volleyball team and the absolute representative of active players. It does not rule out the enthusiasm of manufacturers to speculate on women's volleyball, which is faster than advertising, more influential and lower in crime cost.

On the other hand, manufacturers are really short-sighted. Without the spirit of contract, they will destroy the Great Wall before the contract expires.

personally, I think the first case is more likely. After all, it is not a small company, and the leadership will not destroy the Great Wall! But at present, it seems that the cleverness of the golden gong has been mistaken by cleverness, and the people have begun to hate it.

Jin Luo has been going downhill for two years. Take my city as an example. In supermarkets of all sizes, ham sausages from Shuanghui are obviously bought faster than those from Jinluo. This time, the official of Jinluo maliciously blocked the photos of Zhu Ting, which is hardly a planned hype.

First, as soon as this incident came out, Zhu Ting's fans denounced it at the first time, and Zhu Ting himself made clear his attitude many times. However, the official Jinluo not only failed to correct it, but also used the homonym of "pigskin" to connote Zhu Ting in Weibo. This has gone a bit too far. Anyway, Zhu Ting, as the captain of the women's volleyball team, led the China women's volleyball team to win glory for the country. In the eyes of Chinese people, she is the standard goddess. Don't you think it's a bit bullying the small for a large enterprise to do so?

Second, the power behind it forced Jin Gong to give in. Zhu Ting's influence can't be underestimated in the hearts of Chinese people. As the official spokesperson of Jin Gong, it is the responsibility and obligation of enterprises to maintain a good image as a spokesperson when doing publicity, so as to maximize the interests of enterprises, but Jin Gong does the opposite. This situation has to make people think deeply. What is the intention of Jin Gong? Are some people ignoring others for fame and fortune?

Third, under the solemn condemnation of all parties, Jin Luo Guan Wei has deleted Weibo, but still no official clarification or apology has been seen. Did you really respond to the netizen's phrase "the power behind it is strong and you can't afford to offend"?

Let's not talk about the past. Please make up for it yourself! Look forward to the follow-up statement of this incident!

In the face of right and wrong, this time, Jinluo ham obviously aroused public anger, or did Jinluo just want to stir up a topic and increase the exposure of his brand? But obviously they also chose the wrong way. Today, let's take a look at the cause and effect of the incident of Zhu Ting, the captain of the women's volleyball team, which was deliberately blocked by the official of Jinluo in publicity.

On May 17th, Beijing time, China Women's Volleyball Team won the title of "People Who Moved China in 219", and two days later, the Jinluo ham endorsed by China Women's Volleyball Team repeatedly blocked Zhu Ting's photos in the publicity, which seemed to be intentional, thus arousing the dissatisfaction of Zhu Ting fans and women's volleyball fans.

From the above photos, we can see that the packaging bag of Jinluo ham is printed with the image photos of Lang Ping, the coach of women's volleyball team, Zhu Ting, the captain of women's volleyball team and Zhang Changning. However, in the recent official publicity of Jinluo, they deliberately blocked Zhu Ting's photos with dolls or stacked products. When the fans found out, they alerted the official of Jinluo, but Jinluo didn't care, and even made it worse, and even played a homophonic stalk of "pigskin", which seemed to be a code word for Zhu Ting.

after the fans reminded Jin Luo, Jin Luo sent such a copy to respond, "Are you there? Are you there? How about some pickled pork skin 77 in the afternoon when you are sleepy? (new homophonic terrier) ". After this copy was sent out, fans exploded, thinking that it was a metaphor for insulting Zhu Ting as pigskin and demanding an official apology from Jin Gong, but so far Jin Gong has not responded to this matter. Before I answer the question, I am going to eat melons in Weibo, the official city of Jinluo. Unfortunately, Jinluo has deleted the Weibo with pickled peppers and pigskin. Is it really a metaphor for Zhu Ting, and then guilty?

On the other hand, if it was unintentional to block the image of Zhu Ting for the first time, then Jin Gong should pay attention to correcting it after being reminded by fans, but it didn't change later, so people can't help wondering if there is something wrong between Zhu Ting and Jin Gong. So targeted? Neither party has responded, so they can only be a melon eater who doesn't know the truth.

In any case, the spirit of women's volleyball will always make us proud and worth learning. From the five consecutive championships in the 198s to the 11-game winning World Cup on the eve of the National Day in 219, the 3-year-old Time Women's Volleyball Team has been inheriting the spirit of hard work and indomitable, just as it was said in the award-winning speech given to the women's volleyball team by China characters in 219: "After decades of hard work, several generations have tears in their eyes, never give up, never give up in the face of strong enemies. Your figure is the epitome of national character, and your steps are the same.

It's touching and makes people cry, so at this touching moment with feelings of home and country, this wave of operation of Jin Gong will definitely arouse people's dissatisfaction. After all, these girls have won countless honors for the country and deserve our respect.

some domestic enterprises used to play the game of edge-scratching. Because of their small investment, great effect and repeated trials, they always felt that they were smarter than others and refused to behave themselves. As everyone knows, after entering the new era, the public is not so easy to fool, and carelessly it leads to a crisis public relations incident of enterprises, which affects the brand image and is not worth the candle.

Two days ago, China women's volleyball team won the "Touching China People" for the fourth time, which triggered another collective memory of the spirit of women's volleyball by the public and netizens. In this case, enterprises that cooperate with China Women's Volleyball Team will find the right time to make a wave of marketing, publicize and enhance the corporate image. This kind of practice is understandable. After all, if an enterprise spends money to sponsor, it will be qualified to market at the right time. However, if you are clever, then you must be careful.

Jin Gong just flipped the car by being clever.

here's the thing. Weibo, the official of "Golden Gong", released a group of photos endorsed by China Women's Volleyball Team in order to promote its products, but it is puzzling that the portrait of Zhu Ting in these photos was blocked mercilessly. Moreover, not just one, but three in a row. From the picture, it is obvious that Zhu Ting's portrait is blocked by hand, folding and puppets. This move immediately aroused the dissatisfaction of Zhu Ting fans, and then, the netizens who understood it launched a condemnation all over the sky. Weibo, the official of "Golden Gong", refused to admit his mistake in the face of the surging public sentiment, and continued to fight with a homophonic voice. However, today's netizens are not so easy to fool, and there are many more channels to speak, denouncing wave after wave. Now, it is said that Weibo, the official of "Golden Gong", has deleted the previous pictures. However, on the Internet, netizens have already cut the pictures and are still demanding an official apology.

Why did the official "Golden Gong" deliberately block Zhu Ting? Behind it, the reason is still a huge economic account.

As we all know, three years ago, Jinluo Group and China Women's Volleyball Team held a signing ceremony at the National Convention Center, and relevant press releases can still be found. China Women's Volleyball Team officially became the brand spokesperson of Jinluo; Jin Luo became the "supplier of China National Women's Volleyball Team"; At the same time, Zhang Changning, a female volleyball player, also signed a contract to be the spokesperson for the new product "JianShiLi" of Jinluo. In other words, Jin Luo and the women's volleyball team signed a collective contract, and at the same time, they signed a personal contract with Zhang Changning. As for Zhu Ting, there is no mention of it. In connection with recent events, it is obvious that the relationship between Zhu Ting and Jin Gong is limited to a collective contract, and there is no personal contract.

Earlier, we said that when we signed the collective agreement, Jin Gong highlighted the head coaches Lang Ping and Zhu Ting in the product packaging, not the whole China women's volleyball team, and then marked "China women's volleyball supplier" with words. This is like, a company obviously only cooperates with the NBA, but unilaterally uses only the portrait of James or Curry, which will undoubtedly lead to the dissatisfaction of James and Curry and even go to court.

In China, because of the concept of putting the overall situation first, especially because of the existence of a collective agreement, even if Jin Gong plays some tricks and moves some hands and feet on the product packaging, Lang Ping, Zhu Ting and others, in order to safeguard the interests of the women's volleyball team, are not convenient to fall out with each other, which is equivalent to turning a blind eye. Even if they want to communicate with each other, they will follow the process step by step and will not easily make a big noise on the Internet. After all, they are famous.

However, this behavior and the product packaging itself have laid a huge hidden danger for Jin Luo's follow-up publicity, especially on the Internet. If publicity photos are openly distributed, then netizens, especially fans in Zhu Ting, will take the initiative to plead for Zhu Ting's unfairness. The reason is that Jin Gong used Zhu Ting for publicity for a long time, but did not give Zhu Ting the corresponding remuneration, begging for personal endorsement fees. Therefore, in order to avoid such a situation, Jin Luo chose to block it, just as Jordan, a dream team, called on everyone to block the logo with the national flag. However, as we said earlier, netizens are not so easy to fool, and everyone is more willing to maintain the spirit of the contract. Wrong is wrong, and there is not much flexibility. Therefore, Jin Gong's practice has become disrespectful to the captain of the women's volleyball team.

to put it bluntly, this incident tells us that today's enterprises should develop in a down-to-earth manner, seek truth from facts and respect the spirit of contract. Since we signed a collective contract, we should use the collective image as our own propaganda endorsement within the scope of the contract. If you choose a personal spokesperson, use it well. You can't try to touch porcelain just because Zhu Ting has performed well in recent years and her popularity has exploded.

From another perspective, netizens are also using actions to promote the marketization of women's volleyball. The women's volleyball team is the teacher of honor, and the Chinese people are proud. However, we can't just let the women's volleyball players talk about honor, and we can't enhance the personal market value. In the end, we will always suffer from being honest. Zhu Ting is not only the captain of the women's volleyball team, but also the darling of fans and netizens and the darling of the market. In the future, we hope to see more Zhu Ting's appearance, the women's volleyball team will last forever, and the women's volleyball players will gain both fame and fortune. Such a bright future requires the efforts of women's volleyball team, and more importantly, enterprises that abide by market rules need to maintain and cooperate with each other to win.

finally, in the past two years, the life of clever enterprises has become more and more difficult. Far away, Jin Zizi invited Da Luo to endorse, and the real kung fu logo and Bruce Lee have become more and more jokes for fans in recent years. Recently, the dispute between Jordan Sports and Michael Jordan's portrait rights has been raging for many years. Although Jordan Sports has a sense of existence in the lawsuit, it has not been widely recognized by young users to seek brand transformation. Recently, when measuring Everest, an enterprise sponsored the media, and then touched porcelain to measure the whole Everest activity.

the eyes of the masses are discerning. Nowadays, it's not just a matter of tens of millions of eyes watching. Since the media era, everyone has a microphone, and tens of millions of people are also voting at all times. Therefore, enterprises are advised to be down-to-earth and not to play empty games. Water can carry a boat and overturn it.

Zhu Ting, the official needle of Jin Gong, maliciously blocked the file. Is jealous of Zhu Ting's super strength and influence, to reveal the psychological imbalance.

It's not easy to comment on anything else, but the truck operators all know that whoever pulls the golden gong ham sausage in Boxing will be pitted ... Just say how many boxes after unloading, and the monitoring will not be adjusted. The golden gong factory is very good at adjusting, and the garbage of Boxing dealers is extremely difficult to ask in the truck group. It is said that you are only good without 7 yuan, and many of them have to pay for the freight and pay back the money ...

As for it, Making money is the bottom line. Copper stink is stinky tofu, which smells smelly and tastes fragrant.

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