How to make your own self-media video

How to do a good job in self-media video is now a self-media era and an era of rapid information development. In the era of traditional media, without Internet, people can only learn information from newspapers, magazines, radio and television. The following is a tutorial for beginners of Tik Tok.

How to be a self-media video 1 how to be a self-media person?

First, introduce the media.

1. What is self-media or your own personal media? Simply put, it is a channel to spread your own information. Spreading what you want to spread through the platform can also be understood as reporting your own media.

There are many self-media platforms now. As long as you insist on publishing wonderful content on the self-media platform and attract fans and viewers to pay attention to your media account, when your fans reach the media level, you will have influence, and then you can make money. The forms of self-media content can be divided into: graphic, video and audio. A mobile phone, a computer, can operate, take photos, record videos and write articles.

2, understand the platform rules There are many self-media platforms, so you have to understand some requirements of various self-media publishing and video platforms, what can be sent and what can't be sent, otherwise you may be blocked if you don't understand the rules at first. Be sure to be familiar with the rules of major platforms and fully understand the content release and creation. Otherwise, after the release, any problems will directly affect the future weight and index, and will also affect the depth of the later development of the account for a long time.

For example, Baijiahao is a strict platform. If you don't pay attention when publishing, it may be detected and deducted.

Second, from the media platform.

First of all, you have to figure out whether you want to do graphic or video, and what platform you want to do. If you are a graphic artist, the mainstream ones are: WeChat official account, Baijia, Zhihu, Douban, Weibo, Toutiao, Xiaohongshu, Penguin, Big Fish, Sohu, Netease and so on.

If you are doing videos, the mainstream ones are: Tik Tok, Bi Li Bi Li, Aauto Quicker, Watermelon Video, Microvision, Little Red Book and so on. Then, if you want to build a personal IP, you should recommend the combination of WeChat official account+Zhihu+Weibo+Douban, draw water from Zhihu, Weibo and Douban to the official WeChat account, gradually improve the stickiness, and realize the realization by paying for knowledge-based products or advertisements.

Third, the necessary elements from the media

1, content creation ability Since the media operation, there are many things to learn, but you must have content creation ability. Yes, first of all, you should output content and have certain writing ability. Since the media needs content output, you need people with certain writing skills. Can write and dare to write, no matter good or bad, as long as you dare to express your own views from the media. Having the ability of continuous production and long-term continuous output of content is an important quality to become an excellent self-media person!

2, learn to improve the ability to do self-media to constantly learn and accumulate new experiences. Know how to change the way of thinking and have the operational ability to interact with fans. Express your views clearly and create more high-quality content. We should constantly learn new things and sum up our own shortcomings and areas that need improvement.

If you say you want to be a video type, you should learn how to edit, subtitle, copy and shoot video clips. If you shoot yourself, you should also learn how to shoot videos.

Four. Operational basis

The foundation of self-media operation is nothing more than these: title, content direction, typesetting, hot spots and pictures. The title and structure of the article should echo each other. A good title should not only meet the needs of fans, but also closely follow the content of the article, which is attractive enough. Since the media is more important in content, now is an era when content is king.

I will provide you with several content creation directions:

1, you can share your campus life, such as: love, campus fun, cultural differences around you;

2. You can share the embarrassment of different places, such as: expensive renting, personal safety, unsuitable diet, work-study program, but you must be optimistic and positive;

3, you can share your own life, such as: interesting things in the dormitory, exams, skipping classes, wonderful roommates, school characteristics, community activities, and all kinds of interesting things;

4. If you are facing a graduate student looking for a job, you can share your initial social experience, internship, entry into the workplace, and the transition from a student to a workplace person. In short, first determine the field you want to create, because this is the direction of content creation in the future, and plan your core positioning in advance. The composition of an article should be combined with pictures and texts, such as an article of about 800 words, 5-6 paragraphs, with about 3 pictures, and one paragraph with one picture, which is convenient for users to read and not easy to produce visual fatigue.

There are many editors in typesetting, which can arrange all kinds of pages. My typesetting and 135 editor are very easy to use, depending on my personal habits. In order to have a good reading and playing volume, chasing hot spots is the most effective and fastest way. Therefore, for media creators, the ability to chase hot spots is a basic ability.

Five, drainage skills

1, find your own position

There are all kinds of media platforms now, so when looking for platforms, you should think more about your own areas of expertise, so as to find the right platform, so as to get started more easily and attract targeted fans and users better.

2. Profit model

People engaged in self-media operations can be said to come from all walks of life. Individual users generally hope to become traffic owners, undertake advertisements, and achieve the purpose of realizing cash; Enterprises hope to expand their brand image construction by establishing their own image. Then purposeful self-media operation must do a good job in content operation to attract more high-quality traffic, so as to achieve the ultimate goal.

3. Content is king

If creators want to stand out from the crowd, they not only need to continuously produce creative content, but a better way is to master the operation skills and creative techniques of the media.

The quality and originality of content are the core, and creative methods and operational skills can make the quality of content spread and spread better.

4. Soft writing skills

It is not enough to do brand marketing by creating your own content, but you can still earn money by receiving advertisements. It is also an important learning skill to create marketing soft writing skills.

5. Baidu input

As the creators of Baijiahao, platforms such as Headline and Sohu can be included by search engines such as Baidu, which is an important way to expand traffic. If you want to be included, you should not only pay attention to creative skills, but also pay attention to the quality of content, keywords and pictures.

6, grasp the current situation information

Everyone has a curious mind, and life around everyone is different. If creators want to create fresh content continuously, they must observe and discover different things around them, learn to grasp the hot events every day, be more relevant to users and gain more favor.

7. Multi-platform publishing

Since there are various platforms from the media, the articles created by the creators cannot be confined to a certain platform, but can only be published on a certain platform.

This is not only not conducive to the maximization of article traffic, but also reduces the benefits brought by the article.

Creators can, first launch on one platform, and then publish on other platforms, which can maximize traffic and benefit multiple platforms.

In a word, creators need not only patience, but also good skills and creative content mining methods if they want to create and operate their own media.

How to make a self-media video 2 and be a self-media? How to make money?

0 1, she is not suitable for official WeChat account.

The story has to start from last weekend. I still picked up the spatula, burned the oil and served a family lunch. After that, my daughter had a full meal, so I picked up my mobile phone to take a nap, and then I went to continue my unfinished writing.

Turn on the phone and see a WeChat from a fan friend, Nancy's mother. The text is very long, more than 500 words, which means the official account of WeChat. After working for half a year, there is no improvement. What should I do?

Nancy's mother added me on 20 18, and we talked intermittently several times before. She is a full-time nanny with a child about my age. 20 17 After giving birth to the child, she resigned from home voluntarily and wanted to spend more time with the child.

She has a professional certificate as a nutritionist and is good at children's complementary food and nutrition. I like sharing, and I have a desire to express myself. Before that, I built a baby mother group at home. Many mothers are willing to listen to her and take the initiative to consult her.

At the end of 2065438+2009, she wanted to take time to be a self-media and share her professional knowledge. She also wanted to earn some money and find more confidence, so she made this official WeChat account from scratch.

I shared it with her consent.

In my opinion, Nancy's mother is suitable for self-media.

Passionate, professional knowledge, willing to share as much as possible, since the media can really enlarge her talent and professional ability, help her build self-confidence and make money.

But I don't think she is suitable for the official account of WeChat.

On the one hand, she doesn't have much time to write articles, and it is not easy to be interrupted by Eva every time she writes.

On the other hand, the official WeChat account is decentralized, relatively closed, and there is no distribution of traffic and fans. To achieve growth, we should not only write good articles, but also constantly do drainage and promotion. It's too difficult for her. She doesn't have much energy to accumulate a little.

At the end of the communication, I personally suggest that Nancy's mother can take advantage of the opportunity to take care of her baby at home and make a Tik Tok—— with her baby-to record her beautiful life and professional life with her baby.

She should be more suitable for Tik Tok!

02. Your media career begins with positioning.

Nowadays, more and more people start to do self-media every day, but a large part of people in non-Internet industries simply don't know how to do self-media and don't know where to start.

Most people just think that to be a new media is to write articles and make official WeChat accounts, and then start writing articles day and night.

As a result, the reading volume has not been high, and fans can't do it at all. They continued in difficulties and then gave up.

Why not? There are many reasons.

A very important reason may be that you are not suitable to be an official WeChat account at all! It may be more suitable for the content distribution of today's headlines, Tik Tok's short video, and Zhihu's question and answer. ......

A person should be self-media and profitable.

Your first step is to know your position. Without a clear positioning, it is like shooting a bullet that is not aimed at.

Simply put, it is to think clearly about four questions:

1) Who am I? 2) Who is my target audience? 3) What vertical content can I provide for them? 4) What is the value of these contents to them?

At least you should have a clear direction before you become an individual from the media. Why many self-media people are confused is because they have no orientation, don't know the direction of the content and don't know what to do.

Like who are you? Entrepreneurs, college students, fashionistas, health consultants, baby mothers, or music lovers?

What field of content are you good at? Business economy, psychology of emotion, workplace socialization, dress matching, fashion and beauty, financial management, personal finance, or writing experience?

What direction are you going to take? News information, emotional comfort, dry goods experience, or skill knowledge, inspirational stories?

What is the value of your content to users? Help you grow up and get the latest information, or provide emotional buzz to relieve anxiety?

Obviously, these are the beginning of the media, so the next step is to write an article?

No, you need to find your own self-media platform.

For example, Nancy's mother, her comprehensive situation is not suitable for WeChat official account from the media.

03. Find a suitable media platform.

There are actually many self-media platforms now, such as a dozen or twenty. Each platform is like a different person. It has its own characteristics and attributes. If you want to start from the media and start making money, you have to find the right platform.

The old thief briefly talks about the four most popular media directions at present:

1, WeChat official account

WeChat official account should be the best self-media platform for personal brand, with the highest fan value, massive WeChat ecological traffic and very mature model. People who want to be self-media will basically register in the official WeChat account. As long as they do it, they will not worry about realizing it, and they will be free to receive advertisements and sell products.

But the biggest problem at present is that the traffic is increasingly concentrated in large size. The reading volume of the official WeChat account is highly correlated with the number of fans. One million large ones are almost 65438+ one million+and hundreds of small ones. Because the official account of WeChat is decentralized and the traffic is relatively closed, it will be difficult to trumpet at first, and it needs a little bit of traffic, so it is basically impossible to stand out overnight.

The main monetization methods are: traffic revenue, rewarding original articles, backstage "in-text advertisement" function, receiving advertisements, knowledge paid courses, paid community for fans, IP monetization (publishing books), selling own products/services, etc.

2. Today's headlines

Today's headline is another old-fashioned self-media platform after the WeChat public platform, which also has massive traffic and various ways of realizing it. Of course, the biggest advantage is the personalized intelligent recommendation algorithm, which is the best among all self-media platforms.

This recommendation mechanism is more beneficial to newcomers, and from the high threshold at the beginning to the novice-free period now, if the content quality is good, even the trumpet can often get considerable exposure, and it is normal to produce explosive articles of 100,000 Canadian dollars and one million Canadian dollars. Basically, there will be benefits if there is traffic. However, the stickiness of fans is much worse than the official WeChat account.

The main ways to realize it are: article traffic income, headline number paid column, headline number store e-commerce, inserting commodity cards, headline circle, original article value-added function, self-operated advertising space, Qingyun plan original article incentive reward, 10 million yuan original author incentive plan, headline creation activity reward and so on.

3. Baijiahao

Baijiahao is an upgraded content product of Baidu. Needless to say, it is also an algorithm recommendation mechanism, so novices don't have to worry too much about traffic when they come in. As long as there is good content output, the recommended exposure is considerable. The biggest gospel may be that the article traffic income given by Baijiahao is higher than the unit price of other platforms.

Only for beginners, there will be a small threshold, and it will take some time to get through the novice period in order to get better benefits. Moreover, it is quite strict to receive advertisements and sell products at Baijia, and it is easy to deduct points because of the title.

The main ways to realize it are: article advertising revenue, article subsidy income revenue, self-recommendation article revenue, product insertion function, signing author Jin Mang plan, creative activity reward, etc.

4. Tik Tok International Edition

Tik Tok is the leader of the normalized short video platform. As you can see, it is definitely another super traffic platform. Because it belongs to today's headlines, it continues the smart recommendation of today's headlines.

Whether it can become popular or not depends mainly on five factors: favorable rate, comment rate, forwarding rate, attention rate and broadcast rate. Are calculated in proportion. Trumpets also have a lot of exposure opportunities. As long as there is traffic, you don't have to worry about realizing it.

The top three bosses are mainly self-media platforms in the form of pictures and texts, and Tik Tok is a short video that is getting more and more popular now, so countless people join in every day and want to share a piece of it. There are also countless self-media people who made headlines on the official WeChat account today and moved to Tik Tok. Needless to say, the trend is natural.

The ways of realizing cash mainly include: advertising realization, traffic reward, window delivery, live broadcast of sound waves, live broadcast of goods, sales of products and services, official tasks and activities subsidies.

So, what kind of self-media are you suitable for?

Don't worry, don't give the answer yet, look down!

4. I'm actually talking about the personal self-media model.

There are many media platforms and many ways to make money. In fact, it's not just a question of which platform to make. The core question is what is your personal self-media model?

I'll give you a frame of thought and think about it.

Self-media content forms: graphic, short video, audio, question and answer, live broadcast, ramble, vlog, etc.

Mainstream platforms from the media: official WeChat account, Tik Tok, Today's Headline, Aauto Quicker, Baijiahao, Himalayan, Netease, Penguin, Zhihu, Little Red Book, Bili Bili, WeChat video number, short book, etc.

Ways of realizing media: advertising, bringing goods, building personal brand, paying for knowledge, paying for community, making IP products, making contributions and earning contributions, consulting services, live broadcast, original high-quality content awards, award-winning income from platform activities, traffic income, fans' appreciation, etc.

By combining these three, you can get dozens of modes and directions of doing self-media.

Instead of only one direction: to be an official account of personal WeChat, to write pictures and texts, and to receive advertisements. Of course, this direction may also suit you.

Finally, does a person want to be self-media? Can you do it?

Of course, although many of them are teamwork now, isn't the so-called self-media your own personal media? This is for everyone.

Being self-media is not as difficult as I thought.

The most important thing is to find a personal self-media model that suits you.

How to make self-media video 3, how to make Tik Tok from the media, and how to set up your own account?

1, avatar

It is not recommended to use some pictures of scenery casually so that others can't remember you at all. If you are a real person, I suggest you use your own photos. If not, you can ask a professional photographer to take pictures for you.

2. Nicknames

It is best to add your video domain name to your nickname and share a general formula: name+domain name.

Step 3 introduce

Introduction can introduce your account or do marketing. Briefly explain what your account does, or introduce yourself without fancy.

On the rules of Tik Tok algorithm

Tik Tok's algorithm is actually a funnel mechanism, which is basically consistent with the decentralized recommendation algorithm of today's headlines. It is divided into three steps:

1, cold start traffic pool exposure Assuming that 1 10,000 people upload short videos on Tik Tok every day, Tik Tok will randomly allocate a cold start traffic pool, and each short video will be exposed evenly. For example, after each short video is approved and sent out, there are 1000 exposures on average.

2. Data Screening Tik Tok will analyze the data of likes, concerns, comments, forwarding and other dimensions from the 1000 exposures of these short videos, and then screen out videos with various indicators exceeding 10%, and distribute each video with100 exposures on average. Then go and see which ones are above 10%, and then roll into the next round of larger traffic pool for recommendation.

3. After several rounds of verification, short videos with high praise rate, playback completion rate and comment interaction rate were screened out in the boutique recommendation pool. When users open it, they see videos with dozens of millions of likes. By improving the number of likes, attention, comments, forwarding rate and other indicators, we can get greater official accurate recommendations and win greater exposure.

Find the benchmark account number

Do a good job of positioning and understanding Tik Tok recommendation algorithm, then you have established a certain cognition, but this is not enough.

Don't start the operation in a hurry. First, you can find a short video and a big video to learn on Easy Write. As the saying goes, good works in the same industry are the best teachers. According to your field, search for "field" keywords, and pay attention to the proportion, likes, comments and forwarding of some highly praised videos and peers; What are the highly acclaimed video themes? What everyone is discussing in the comment area; The total duration of the video; What are the highlights of the first three seconds of the video to share the reasons for their explosion?