How to write Taobao shop introduction?

How to write Taobao shop introduction? Write down the main products, write down all kinds.

What are the advantages? For example, write down where the tea comes from, which country the origin is, and make it up by yourself.

Talk about how good the service is or something.

In short, the shop introduction is completely useless, whether it is written or not, believe it or not.

External promotion strategy of online store

The external promotion strategy of online stores can take four ways: search engine, sales alliance online store promotion and online advertising.

1. "Three-pronged approach" specializes in search engines

The first page that many users browse online is the Taobao search engine page. At this time, some keywords of the goods they need will appear in their minds, and then the qualified goods will be searched through the engine. Therefore, in order to improve the chances of online shop products being browsed, we must have a full understanding of the principle of search engine ranking. There are four parts in the search and sorting rules of Taobao products: the first part: the baby set as the recommended position of the window; The second part: although it was recommended by the window, the goods were not bought for 90 days; The third part: general treasures that are not recommended in the window; The fourth part: among the general treasures, the treasures that have not been purchased for 90 days.

Thus, if a buyer searches for goods with keywords in Taobao search engine, all goods with keywords will be displayed as follows: first, display the goods recommended by the window 13 days, then display the goods that have been recommended by the window but have not been sold for a long time (more than 90 days) for 0- 13 days, and then display all the treasures that have not been recommended by the window for 0- 13 days. Finally, all the long-term unsold treasures are displayed for 0- 13 days, and the search results are displayed in four levels. At the same time, only products with page 100 are displayed, and products after page1kloc-0/are not displayed. According to this rule, if an online shop wants to find a way to make the products display in the first few pages as much as possible in the ranking of similar products, it must start with the product name, regular release, window recommendation and so on.

(1) product name -30 Chinese characters contain as much product information as possible. For example, the trade name of one in the store is "Korea/Counter Authentic /The face shop/ Calendula Series/Pore Shrinking Emulsion". Names include Counter, Authentic, Korea, The face shop, Calendula Series, Pore Shrinking Emulsion, etc. As long as the buyer enters any of the above keywords on the homepage, it is possible to search for this product. However, this method can't completely guarantee "search", because there are thousands of the same products on Taobao, and the search results only show the first 100 page. If you want to see the products in the first few pages of search results, you should publish them regularly.

(2) Regularly publish-ensure that the goods are on the front page of the search results. Regular release involves the issue of "release time". Only by knowing this exact point in time can we be targeted. The information of this "time point" should be obtained from the relevant statistical websites. They can statistically analyze the daily traffic of people entering the online shop and the specific situation of each time period, so that the shop owner can know which time periods are the real peak hours and which time periods are the low hours. According to the average statistics of Taobao stores, these three periods are relative peak hours of people flow, and other periods, especially at night 16 ~ 18 and 20 ~ 22, are low hours of people flow. In this way, the shopkeeper can release the goods regularly during the above three peak hours.

(3) window recommendation-consolidate and strengthen to ensure foolproof. Window recommendation refers to selecting 15 items from the sold items in the recommended window column of the store for display. This 15 item is equivalent to the "facade" of the store to attract buyers' attention. Buyers need to enter the store if they want to see more treasures in the store. Just like a traditional physical store, every shopkeeper has a shop window on the street, where they will put the most popular and representative goods. The available window recommendation space of each store is limited, so it is more important to choose the recommended products accurately.

When choosing recommended products, we should pay attention to the following aspects: First, the buyer's first impression of the product is the picture, so the picture should be clear in content, full of light and prominent in theme; Second, the title of goods should be clear, and the attributes and characteristics of goods should be expressed in concise language; Third, choose goods with relative price advantage; Fourth, the product description is detailed, providing more detailed pictures of key parts.

2." 1+ 1 >2 "Promotion Strategy-Sales Alliance

For online stores that sell goods with the same nature, the same price range and the same target customers, we can adopt the strategy of collaborative marketing of competing products, that is, sales alliance. In other words, many competitive online stores are United into a cluster, and these competitive online stores are linked together through friendly links in online stores. Friendly links can promote the exchange of commodity information between online stores, which virtually brings some "transfer customers" to online stores that join the sales alliance. In this way, a "sales circle" is formed, which can improve the popularity and transaction rate of online stores and better establish relationships with customers.

3. Online shop promotion-posting and replying in Taobao community and forum.

Posting attractive posts in Taobao community forum is a way to improve the visibility and popularity of the store, that is, posting as an author, the more people read the posts, the higher the probability that the store will be clicked; Another way is to pay attention to the good posts in the forum. Although it is worse than posting it yourself, it can also promote the effect of online stores. Whether posting or replying, the quality of the post is very important. If the post is of good quality, it may be added as the essence by the moderator. Essence posts can bring a huge number of views and replies, so that online store avatars and signature documents have more opportunities to be exposed, which means that more people will visit the store, and the number of views will go up, and the natural transaction rate will also increase. In addition, each essence post can bring 10 silver coins, which is an essential resource for advertising recommendation.

Hello:

Store introduction, generally write some of your store management policies, product types and so on.

Write down what you mainly sell. What style, what attributes, what people are suitable for, what effect will it have when wearing it generally, and so on! You don't need to write this in the early stage, and then write it slowly when you grow up! The early stage is not important, it will be very useful when it is bigger!

My shop has just opened.

Taobao needs to spend money to decorate the shop.

Specifically, I think it's better to look at Taobao's shop decoration rules. What I say here is not as comprehensive as what you see yourself. . .

Anyway, now, you can do it with money.

But the sales of things sold on Taobao are very unstable.

Don't expect too much . . .

Especially the newly opened shops. . .

We can exchange ideas about opening a shop in the future ~

Taobao shop decoration tips Taobao shop introduces how to write a shop introduction. As the name implies, it introduces what your shop does, sells and has any characteristics.

How to write Taobao shop introduction?

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1. What is a store introduction?

First of all, what is a shop introduction? The explanation of shop introduction is also an introduction to the shop. I believe that old sellers all know. If you are a novice seller, I believe you don't know what to write, just like I did before. Don't worry, I'm here to tell you a secret. Go to the street to collect some introductions of physical stores or other successful online stores, see how others write them, and bring them here for use after appropriate modification (but be sure to let the owner know before using them, hehe! )

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2. Classification of store introductions

Generally speaking, I think shop introductions can be divided into three types: concise, informative and detailed. At the beginning, you can choose the right one according to the type of goods you operate and the style of the store.

(1) concise type

Concise type is the default business card shop introduction of Taobao platform, and its main function is to let buyers know your basic situation without any modification. The advantage of this type is that it can make people feel that you are a little lazy, but it will attract the attention of some buyers who don't like colorful interfaces.

(2) Message type

Message type is to release the latest news of the store's preferential activities or goods in the introduction. This type can not only attract new buyers who like preferential activities, but also firmly grasp the hearts of old customers. What should be explained here is that the preferential activities should really benefit the buyers, and do not do so-called preferential activities in disguise.

(3) Detailed types

As a novice seller, do you also want buyers to know more about your online store? Then write it out in detail, such as: shopping process, contact information, logistics mode, after-sales service, warm tips and so on. Don't be afraid of trouble. Although some buyers don't like reading long speeches, I personally think that writing is better than not writing at all. Writing it out will let buyers know about the store and greatly reduce buyers' doubts.

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3. How to open a shop introduction

I have mentioned several types of shop introductions, so let me tell novice sellers how to set up shop introductions.

(1) After logging in to the store homepage, click Manage My Store.

(2) Click the store basic settings under the store management above, and the store introduction editing box will pop up.

(3) If there is a ready-made template code, directly click the Edit Source File button on the store introduction edit box, and then paste the copied code into the edit box. After pasting, click the Edit Source File button again to see the code effect.

(4) It doesn't matter if there is no template code. You can also edit the text introduction of the store directly in the edit box.

(5) Of course, you can also add beautiful pictures to the edit box, click the picture button on the edit toolbar, fill in the address of the picture and confirm the size of the picture (if you don't know how to copy the address of the picture, I want to tell you).

(6) After editing all the contents, be sure to click the Save button at the bottom of the edit box. If not, please close the window. Don't regret it then!

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You're finished. Click the View My Store button at the top to see the effect. If you are not satisfied, you can modify it by the above methods!

How to write Taobao shop introduction? Is this illegal? I've never heard of it. I know that the released baby is illegal.

Taobao shop introduces how to write and introduce the characteristics and promotional information of goods.

How to write Taobao shop introduction? It depends on what you sell, and then write a description about it and you can go to Baidu for reference.