What is personal overall image design?

Personal image design was born in Europe and America. From the end of 1980s, image designers began to appear in China. Generally, it is derived from other professions such as beauty, makeup and fashion design. From amateur to professional, from being good at one subject to paying attention to the whole, we can shape the external image that is most suitable for customers from the overall style. Target customers include models, public relations and other people with social needs and the general public.

The artistic elements of personal image design include the following aspects: body shape, hairstyle, makeup, clothing style, accessories, personality and heart.

Management elements and cultural accomplishment. Personal image designer, also known as color image consultant, is engaged in the overall design and guidance of personal image. According to everyone's innate human body color and the basic characteristics of human face

Department and figure, temperament and social role and other comprehensive factors, through professional diagnostic tools, test people's skin color range and style type, help you find the most suitable clothing color, hair color, makeup color, clothing style.

Type, thus completely solving all the image problems of people, color me.

Beauty (CMB for short) is an internationally recognized authority of color image consultancy and the birthplace of color consultancy industry. China and Pakistan brought the "twelve seasons theory" suitable for the yellow race and formulated it.

International standards for color season division and clothing style orientation of yellow people.

Body shape factor

Body element is image design.

One of the most important elements. A good figure will leave a wide space for image designers to display their talents. The perfect figure is inherited by nature, but the shaping of the day after tomorrow is also very important. Long-term care

Reasonable figure and diet, tolerant and open-minded temperament will help to maintain a good figure for a long time. Body shape is an important factor, but it is not the only one. Only when all other factors are unified and harmonious can it be achieved.

Perfect image.

When designing personal image, we should pay attention to the matching of clothing color and figure, and when color is actually used, we should also pay attention to the telescopic visual experience. Under normal circumstances, high-purity colors give people the feeling of expansion, while low-purity colors give people the feeling of contraction; Colors with high lightness bring people a sense of expansion, while colors with low lightness bring people a sense of contraction.

1, standard number

Average height, chest circumference and hip circumference.

Wait, the waist circumference is about 25 cm smaller than the bust. The goal of a successful figure compensation method is to make the figure look close to the standard figure. Color correction is one of the simpler methods. In a color suitable for people.

There are expansion colors and contraction colors in the group, and reasonable application will correct weaknesses or emphasize advantages to achieve perfect results; If used improperly, the right color emphasizes a person's weakness, and all the beautiful colors are on the body.

Improper position, overall color image imbalance, can not achieve the expected results.

2. pear shape

Body characteristics: narrow shoulders, thick waist and big hips;

Remedial measures: use light or bright colors above the chest to make the line of sight ignore the lower body;

Note: Do not contrast the colors of upper body and lower body strongly;

3. Inverted triangle graphics

Body characteristics: wide shoulders, thin waist and small buttocks;

Remedy: the upper body color should be simple, and the contrast color can be displayed around the waist;

Note: avoid using bright and contrast colors on the upper body;

4. Integers

Body characteristics: narrow shoulders, round waist and round hips;

Remedial measures: use bright colors at the neckline and dark colors at the body, preferably with a color or gradient;

Note: the body color should not be too much or too bright;

5. Narrow figure

Physical characteristics: the overall skeleton is narrow and thin, and the shoulders, waist and hips are similar in size;

Remedial measures: bright or light colors should be used, and contrast colors can be used;

Note: dark colors and dark colors should not be used;

6. Plane graphics

Physical characteristics: the chest circumference is similar to the waist circumference, and the hip circumference is normal or large;

Remedy: Decorate with bright silk scarves or brooches to guide the line of sight upward;

Note: the waist should not be decorated with dark colors;

Hairstyle element

With the development of science and the update of hairdressing tools, all kinds of hair dyes, styling lotions and hair gels emerge one after another, which provide age, occupation, head shape and personality for shaping various hairstyles, and hairstyles and styles will greatly reflect the personality and exquisite appearance of characters. Hairstyles that conform to personal image characteristics can also modify the face shape, making people look younger and more fashionable.

Decorative element

Make-up is a traditional and simple beauty method. With the continuous updating of cosmetic products, the simple makeup in the past has been extended to today's cosmetic health care, and makeup has more connotations.

"Thick makeup is always appropriate", people always prefer to dress up, especially on holidays and festive days, paying more attention to combing their hair and makeup, which shows the importance of makeup to show themselves. Light makeup is elegant and casual, and the makeup is bright.

Beautiful and thick. Different makeup, combined with clothing and hairstyle, will better show and express themselves, and makeup plays an important role in image design.

Dress style

Clothing modeling occupies a lot of visual space in characters, so it is also the highlight of image design. In addition to choosing clothing styles, colors and materials, we should also give full consideration to vision, touch and people's psychological and physiological reactions. Clothing can reflect the characteristics of age, occupation, personality, era and nationality, and can also fully display these characteristics. In today's society, people's requirements for clothing are not only neat and warm, but also add aesthetic factors. Professional image-building needs to understand the design principles of clothing styles and shapes, as well as the knowledge of costume aesthetics and ergonomics, and properly use the design elements of clothing in image design, so that people's body shape can make full use of their strengths and avoid their weaknesses, and the overall image is more in line with the needs of personal occasions and social roles.

Personality element

When designing all-round packaging, an important factor should be considered, that is, personality factor. Seeing, laughing, standing, sitting, walking and walking will reveal people's personality characteristics.

Only the combination of "form" and "spirit" can create a natural and decent new image. Ignoring people's temperament, temperament and other personality conditions, blindly pursuing fashionable clothes and luxurious clothes will only create a new image that does not meet the requirements.

The image of human characteristics.

psychologic factor

People's personality is inherited from nature and shaped by nurture, and psychological factors depend entirely on nurture and perfection. Noble quality, healthy psychology, full self-confidence, coupled with the effect of clothing, is the first step to success in one's career.

Literacy

Man and society, man and environment, and man are interrelated. In social communication, speech and behavior are as important as external image. A good external image is based on one's own cultural literacy, while one's personality and psychological quality are regulated by rich cultural literacy. With a certain cultural accomplishment, we can make our image fuller and more perfect.

In image design, if the body elements and clothing elements are compared to hardware, then cultural literacy and psychological elements are software. Hardware can be shaped and changed with the help of image designers, while software needs to rely on its own continuous learning and training. Only the combination of "hardware" and "software" can achieve the best effect of image design.

Ornaments accessories

There are many kinds of ornaments and accessories. Neck ornaments, hair ornaments, hand ornaments, brooches, hats, shoes, bags and so on are all matching items when people wear clothes. Due to the different materials and colors used in each accessory, the designed shapes are also varied, which can properly decorate the overall shapes of costumes and characters, fully reflect people's taste in wearing and artistic accomplishment, make gloomy and bright, and add charm to plain.

Industry outlook

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The concept of "personal image design" originated from the stage art, and was later used by people in the fashion show industry to design the overall combination of hair style, makeup and clothing for models before the fashion show, and then developed into a similar service for specific consumers.

Because image design not only has the market demand from consumers, but also can be used as a means of promotion by cosmetics and clothing manufacturers, it has developed rapidly in the world.

In the United States, image design has been an industry closely integrated with business, and its design form has reached the stage of life design, that is, people-oriented, with the goal of creating a new lifestyle and adapting to people's personality, and conducting in-depth research on people's thoughts and behaviors.

Since the late 1980s, there have been many people engaged in image design in China. Generally, it is separated from professions such as beauty, hairdressing, makeup, and clothing (jewelry) design. These people gradually turned from amateurs to majors, from being good at one subject (or makeup or hairdressing or clothing or accessories) to focusing on the whole, and made great progress and social recognition.

Compared with foreign countries, China's image design industry started late, but with the continuous improvement of people's understanding and requirements for beauty, the market demand is growing, and the image design profession is getting hotter and hotter.