Why do most mobile phone stores recommend vivo oppo to customers?

As far as the current smartphone market is concerned, the popularity of offline is indeed higher than that of online. The most important thing is that you can experience offline. Now most consumers choose mobile phones with a price above 2,000. After all, the experience will be better, so the offline experience is more reliable after buying and selling.

OPPO and vivo have absolute advantages offline. Shoppers are all over the country. No matter what experience store it is, even if you sell a lot of mobile phones, the most striking ones are OPPO and vivo. The biggest reason is that OPPO and vivo phones are of good quality and suitable for young people. Mobile phones sell well, so naturally there are many people to choose from. Whether online or offline, aren't businesses all about making money? Let's take a look at the advantages of OPPO and vivo phones.

OPPO mobile phone design is light and thin, focusing on taking pictures. Of course, it is also very fashionable. The price is more than 2000, which is also acceptable to most people. The most important thing is to take good pictures. Nowadays, young people buy mobile phones just to look at their faces and take pictures. And fast charge. OPPO is very satisfied with these three points. How can such a young mobile phone consumer not like it?

Vivo mobile phones also pay attention to face value and taking photos, but they have different styles and are biased towards business. In other words, besides young people, there are young business people. The biggest feature of vivo is soft light dual-shot, like vivo X9Plus, dual-engine flash charging. The most important thing is that vivo has a built-in intelligent engine, which can continuously optimize the system. It is a very good mobile phone.

In recent years, the reputation of OPPO and vivo mobile phones has become better and better, and many young people like to use them, so offline stores push mobile phones. Of course, there is another reason. Recommend good mobile phones to consumers, and mobile phone stores can welcome more repeat customers. Now physical stores like to sell popular mobile phones, which also reflects the good market response of OPPO and vivo.

There are three main offline sales models of OPPO and vivo. One is that physical stores directly purchase goods from regional distributors and sell them in their own stores, so that the profits of how many mobile phones the physical stores sell are their own. The risk is that if the mobile phone can't be sold for a short time, it may be in its own hands. Because OPPO and vivo phones are updated quickly, they will be launched in the first half of the year. In order to ensure profits, physical stores will naturally ask shop assistants to actively promote OPPO and vivo products.

Another mode is that OPPO and vivo send shop promoters directly outside the physical store, and the wages of these promoters are paid by the manufacturers. Generally, you can get about 80% commission for selling a mobile phone, and the other 20% can be handed over to a physical store. In this mode, there is little division of physical stores, but there is basically no risk. Just provide counters and venues for the promoters of the manufacturers. Promoters of manufacturers can only sell their own products, and it is impossible to sell other brands to customers. If customers ask about other brands of mobile phones, these promoters will give up following up and be received by real shop assistants. In addition to OPPO and vivo, brands that focus on physical channels such as Gionee and Samsung also have similar in-store promotions, giving some customers the illusion that some shop assistants only sell a certain brand of mobile phones. The method of identifying a vendor's promoters is also very simple. When he introduces a certain brand of mobile phone to you, you can ask other brands of mobile phones in the counter. If the other person ignores you, he is probably the promoter of a certain manufacturer. These promoters won't stop you from watching other brands of mobile phones, because according to the regulations, factory promoters can't compete with shop assistants for business.

The rest are the direct stores opened by OPPO and vivo. These physical stores only sell their own products, and it is naturally impossible for the clerk to promote other brands, so it is not within the scope of this discussion.

In the past two years, OPPO and vivo mobile phones have become more and more expensive. In addition to the necessary costs, the profits are also considerable. This makes physical stores very happy to actively promote the products of these two brands. Who's got a problem with money? Although the Internet mobile phone brand headed by Xiaomi is also infiltrating offline, the price of Internet mobile phones is too transparent, and it is basically unprofitable for physical stores not to increase prices. And Xiaomi's best-selling models are basically concentrated in the price within 1500 yuan. Even if it is sold at a higher price, there is basically no profit. Physical stores certainly don't like these products.

As for buying a mobile phone in a physical store, it is better to buy a mobile phone online than to generalize. Because some consumers like to shop around before shopping, and then decide whether to buy after actually experiencing the real machine, instead of everyone having time to stare at a mobile phone and buy it online. For these consumers, it is naturally more convenient and easier to buy a mobile phone in a physical store. While other users pursue cost performance and want to buy the best products at the lowest price, these people are more suitable to choose Internet mobile phone brands.

In fact, this question is relatively simple. Vo's mobile phones are mainly offline brands, which is naturally better than other mobile phone brands. Moreover, the mobile phone sales of vivo and oppo are also excellent. It can be seen that the shopping guide is more discerning, and the success rate of recommending these two mobile phones will be even greater. Most of the mobile phones using vo are relatively young students. vo's mobile phones are mainly fashion, so they are naturally not suitable for young people. The design of the appearance is also very good, and there are many colors. Of course, it is necessary to say that you often listen to music and take photos. These two brands of mobile phones are definitely the best choice. Now people basically have a certain understanding of the parameters of mobile phones. Actually, it depends on yourself. I hope I like this kind of thing.

My classmate has been doing mobile phone business in the county for 4 years. I saw with my own eyes the stores that used to specialize in Samsung, Nokia and other mobile phones. Almost overnight, they all changed the store tricks of VIVO and OPPO, and most of them were covered by these two mobile phones.

The reason is really not how high the cost performance of these two mobile phones is, nor how good the spokesmen are when they play more and more advertisements. The fundamental reason is that the profits made by manufacturers to grassroots distributors are unprecedented. Otherwise, how can they surrender overnight?

These two mobile phones belong to BBK. The BBK system, which started as a repeater, attaches great importance to traditional channels and kills other mobile phone manufacturers. It forms an interest alliance with dealers through high rebates.

At present, the general county market has special market supervision, and almost every store will send promoters to keep a close eye on the target population and even frequently intercept potential customers of other mobile phone brands. This is still quite arrogant, because the mobile phones sold are divided into considerable stores.

As for how high the rebate of a mobile phone is, it is not convenient to say that it is a few files higher than other mobile phone brands.

Now there are cooperative storefronts of these two brands in towns and villages, and the promotion efforts are also great. With the continuous penetration and deepening of channels, the market channels owned by BBK in the future are unmatched by Huawei and Xiaomi.

Although I have never sold a mobile phone, a friend of mine has been running a mobile phone shop for several years. We do nothing but chat and have little knowledge of the mobile phone circle. Let me talk about why most mobile phone stores recommend OPPO and vivo to consumers!

Why do most mobile phone stores recommend vivo oppo to customers? Seeing this problem, I believe that many people's first reaction is that OV has high profits and money to earn. Selling a mobile phone can earn hundreds of dollars, and there are rebates. I am definitely willing to recommend it.

This statement is true, but it is exaggerated, and this view is too one-sided. Mobile phone brands with higher profits than OPPO and vivo phones are not without, but why not do it? Besides, selling XM mobile phones won't make money? Not exactly. Maybe it's a little vague to ask you this question Let's ask from another angle: Why can Huawei successfully penetrate the offline market? Mobile phone stores are willing to sell HOV, but Xiaomi's mobile phone can't be pushed online. What you see is more the official store of Xiaomi House. Shouldn't this be reconsidered?

20 19 why is Huawei's offline distribution so fierce? Similar to the previous OPPO and vivo, offline expansion is rapid, and many mobile phone sellers have switched to Huawei. Why?

The reason is simple, consumers are willing to buy. Mobile phone stores mainly sell mobile phones, and consumers can buy whatever they like. OPPO and vivo are the same, and there is a good mass base offline. Many consumers recognize these two brands, which can sell well and have a high success rate.

At that time, my friend was selling mobile phones in a suburban town of a third-tier city. I asked him why he didn't sell Xiaomi and Meizu. He answered me simply, no one bought it at all, and he couldn't sell it for months with his mobile phone. Naturally, he doesn't want to sell these online brands. As far as OPPO and vivo's one or two thousand yuan mobile phones sell well, and of course Huawei's enjoyable series, consumers recognize these brands.

This is the real experience of a friend of mine who sells mobile phones in 2020. As we all know, Huawei's mobile phone chips will be in trouble in 2020, so many mobile phone dealers began to distribute goods to MOVs, and they can't just sit still.

At that time, Xiaomi's voice was fierce (Xiaomi 10, Redmi K30 gave good feedback). After the release of K30Pro, this buddy saw Lu say on the internet that "our price is in place once" At that time, the price of this mobile phone seemed to be 2999 yuan, and his purchase price seemed to be around 2800 yuan. I thought this new machine was on fire as soon as it was released. So I entered a dozen K 30 PROs in one breath, thinking that if one earns 200, it can earn two or three thousand yuan to seize the first wave of new machines.

Everyone knows what happened afterwards. One month after the release of K30Pro, it met 6 18. In order to promote the K30Pro, the price will be reduced by 600 to 700, and the lowest price is 2300 yuan, which is cheaper than other people's prices, 500 yuan. The key point is that at this time, the remaining seven K 30 PROs in his hand will not be sold.

If sold at JD price, 500 yuan will be compensated for each set. These seven mobile phones cost 3,500 yuan. Of course, it can be sold at the original price of 2999 in official website, but users who pay attention to red rice mobile phones must often surf the Internet and compare prices frequently. It is more difficult to sell at the original price than to go to heaven (unless it is sold to middle-aged and elderly users who don't surf the Internet and compare prices, this is a bit unconscionable). Finally, it took my friend more than a month to sell out these mobile phones (the price rose a little after the 6 18 fever), and he didn't make a penny for a long time, and posted more than 2,000 copies. From then on, he said that he would never touch this brand again.

How do other brands work? As far as I know, both OPPO and vivo have insured the dealers. For example, at the beginning of the month, the mobile phone (assuming the retail price is 3000 and the purchase price is 2700) will be officially adjusted at the end of the month. At this time, it is possible that the purchase price is equal to or higher than the retail price (assuming that the retail price drops to 2700). OV These practices are to reduce the purchase price. Even if the goods bought at 2700 yuan are not sold, they will be considered as manufacturers, and the purchase price will be reduced to 2450+.

That is to say, this bottom-up behavior makes mobile phone stores bear little risk, so many mobile phone stores like to sell this guaranteed brand. As mentioned above, if they are sold to dealers, it is really difficult to last long (do you think it is very similar to the model of Xiaomi store? It is said that boss Lu adjusted the proportion of dealers after taking office, so Xiaomi's offline store expanded so fast. If I sell mobile phone stores, I don't want to sell such irresponsible mobile phones.

Online and offline shuffling is a long process. In the years when Xiaomi just made a mobile phone, there were actually many mobile phone shops selling Xiaomi mobile phones offline, but all of them increased their prices by two or three hundred without exception, because it was profitable to do so.

However, with the improvement of the supply chain, many people who buy Xiaomi mobile phones are unwilling to increase the price and buy them directly online (they don't want to be out of stock). When the mobile phone shop saw that no one bought this mobile phone, it was naturally unwilling to buy it. In the long run, offline users and online price comparison users have formed two unrelated groups.

Of course, now major brands also have official stores such as direct stores, official flagship stores and experience stores, and the next price is online and offline. As for the high price that everyone spits out, HW actually sells more expensive, but sometimes the price is really not the core factor.

Finally, after-sales, which is also a point. At present, the profit of mobile phone shops is meager. How bad it would be if the sold mobile phone found you with problems every three days. Therefore, mobile phone stores are willing to sell brands with satisfying quality and relatively worry-free. The workmanship of OPPO and vivo is absolutely second to none in domestic mobile phones. Coupled with perfect after-sales, this kind of worries can be solved.

In short, OPPO and vivo can still stand up after so many years of reshuffle and big waves, and naturally have their own charm. Don't use a "sour grape" mentality, but learn from the strengths of others, just like fishing in the sea. People are not cheap, but they try their best to win word of mouth.

Mobile phone stores are more inclined to recommend vivo and oppo mobile phones to customers, mainly because vivo and oppo mobile phones have more profit margins, lower price transparency, and mobile phone stores sell OV mobile phones with higher profits. Oppo and vivo mobile phones are mainly positioned in the offline market, and their mobile phone pricing is higher than that of Internet mobile phone brands such as Xiaomi, which reserves more profits for offline dealers, which is also the main reason why OV brothers perform well in the offline market. As Huawei and Xiaomi began to lay out the offline market strongly, oppo and vivo were still greatly affected.

Oppo and vivo are mainly in the offline market, and their pricing is relatively high. The ov brothers are both BBK companies. From the operational point of view, the business strategies of the two companies are similar. They all rely on their strong R&D and manufacturing capabilities to build high-quality mobile phone products and mass production, and rely on strong marketing strategies to bring them to market quickly. In terms of pricing, it is higher than the cost-effective mobile phone brands such as Xiaomi, and reserving enough profits for offline dealers can enhance the enthusiasm of offline dealers and increase the sales of mobile phones.

With the re-emergence of Xiaomi mobile phone, the high pricing model of ov mobile phone is unsustainable. With the improvement of the overall quality of Xiaomi mobile phone, we began to pay attention to the offline market. For example, Xiaomi 6x is equipped with Snapdragon 660 AIE mobile phone chip, which is more cost-effective than ov mobile phone, and the offline market is also sought after, which invisibly puts great pressure on OV. For dealers, although ov mobile phone has high profit, it is difficult to sell, while Xiaomi mobile phone has low profit, but its sales volume is better, which leads many dealers under ov line to turn to Xiaomi.

With the steady improvement of the overall quality of mobile phone products and the continuous improvement of the transparency of mobile phone prices, the offline marketing model of OV brothers with high prices and low distribution has also been challenged. Nowadays, OV brothers are also actively deploying thousands of full-screen mobile phones, and the price has dropped a lot compared with the past. However, at the same time of price reduction, the workmanship and materials of mobile phones have also shrunk to varying degrees. If there is no good balance between price and quality, it is difficult for oppo and vivo to make a breakthrough in the cost-effective mobile phone market.

First of all, there are mobile phones that can be sold on the market, including Huawei Glory Samsung Apple OPPO vivo Xiaomi. Then we will destroy them in turn. Huawei's current mobile phones are basically the cheapest, and the supply is unstable. Many places are out of stock. Then, because Huawei's shipment is too small, the current price of mobile phones is higher than that of official website, so customers will not buy them, and shop assistants will not recommend them. The mobile phone that Glory can sell now, some time ago, a samurai processor for low-end mobile phones was released, so let's not talk about the jacket. Then Glory 40 Deluxe Edition, you can go to official website and have a look. It is exactly the same as nova8, and the processor is 1000. At first glance, customers may suspect that it is a fake mobile phone. Samsung seems to be basically finished in China, and Apple generally doesn't need to recommend it. Xiaomi and young fans are basically selling crazy online, and official website can't get the goods. Offline goods are basically sold at prices higher than those in official website, and it is hard to find a machine. Then the two brands are well supplied, with high, medium and low-grade models, and there are many offline activities, which are often lower than those sold in official website, and there are also many offline after-sales service outlets. Check the maps of Huawei, Samsung, Apple, Xiaomi and Baidu to see how many after-sales services there are in a city, except for first-tier cities, so the priority recommendation must be a variety of products, flexible bargaining space and many after-sales service outlets. And to be honest, OPPO vivo mobile phone is really good after sale. As soon as I entered the door, my attitude was as enthusiastic as visiting relatives in the New Year. When you go to Apple, you will be as high as I owe him money.

Now, as long as you walk in, almost all physical stores buy mobile phones from OPPO and vivo, and the salesmen inside will promote their OPPO and vivo mobile phones as long as they see you walk in. So what is the reason? Let me analyze it for you.

First of all, the replacement of OPPO and vivo phones is still very fast. It can be said that the products released in the first half of this year will be released in the second half of this year, so dealers recommend OPPO and vivo mobile phones to users in order not to squeeze these products into their own hands.

Secondly, the upgrading speed of electronic products is still very fast. Selling mobile phones in your own store is still risky, and the best way to eliminate the risk is to sell the products in your hand quickly, so when there are users in the mobile phone store, you will generally try your best to recommend these two mobile phones.

Finally, another reason is that OPPO and vivo, two mobile phone manufacturers, have promoters who go directly to physical stores. As long as there are promoters, they can get some commissions, which is also the fundamental reason why promoters try their best to recommend products. Do you have any different views on why physical stores recommend these two products? Please leave a message below and discuss it together!

I think it is mainly profit-driven.

There is no love and hate for no reason in the world, and there is no cell phone service and recommendation for no reason. I think the shopping guide can recommend two main points:

First, the shopping guide will work so hard to promote it because there are benefits to be earned. Both oppo and vivo have a perfect benefit sharing mechanism for offline channels, which can be described as step by step. After years of practice, it is not a general imitation. Let some benefits go to shopping guides and sell more. Why not?

Second, agents can make profits. In the transformation stage of smart phones, oppo and vivo almost died, and finally survived through channels and agents. Finally, they gave part of the profits to the agent. They are actually shareholders of the company. When mobile phones sell well, everyone earns a lot, so everyone works hard.

Therefore, the existence of any behavior has its rationality, and everyone can enjoy the sharing of benefits, which is the greatest motivation. Thank you!

The reason is actually very simple. First of all, OPPO and vivo mobile phones are mainly offline, and mobile phone stores will have great profit margins from suppliers, from first-tier cities to mobile phone agents in small towns and villages. Basically, such stores can be seen everywhere, and the main purpose is to make a profit. Mobile phones such as Xiaomi have no profit margin for suppliers, and there is not much profit in selling one. Mobile phone shops naturally choose the recommendation with large profit margin.

Secondly, OPPO and vivo phones are relatively beautiful in appearance, fine in workmanship and solid in quality. Especially the second and third lines, and even rural towns. Buying a mobile phone won't care too much about high-end configuration, mainly because the experience is good and enough, and it will be basically no problem after a long time. It is said that the OV mobile phone with high price and low price just captures the needs of some people. In this era of excess performance, it is good to have enough configuration, better workmanship, better other screens and so on. And the price is naturally not too cheap, that is, to enhance the experience of other places on the premise that sex can be used.

Also, ov mobile phones are basically very strong in taking pictures. Now selfies are being taken everywhere. Taking photos with mobile phones has become the mainstream, catering to the needs of the public. Coupled with the thin fuselage, many users have to give up those brands that weigh half a catty.

Finally, in terms of system, ov's system is relatively stable and does not want to be frequently updated by other brands. In addition, the new system has high playability and unique memory fusion technology, which is sought after by some users and enthusiasts who pursue black technology.

In short, to sum up, there are many offline stores, large profit margin, high value, thin, strong photography, and black technology integrated in memory. It is easier for customers to accept, can adapt to different types of customer needs, and is naturally recommended.