How are high-end phones, mid-range phones, and low-end phones divided?

Text/Xiao Yi Ping Technology

At present, the mobile phone industry is classifying mobile phones into increasingly finer grades. The three grades of low, medium and high-end are obviously unable to meet the needs of the current mobile phone market. According to the current actual situation, the mobile phone industry can be roughly divided into the following levels:

(1) The starting price of entry-level phones is mostly between 500-900 yuan: specifically those Mobile phones equipped with the lowest-end entry-level chips are equipped with the lowest-end or older processors on the market, such as Snapdragon 439, MediaTek P35, etc. The performance of these processors is basically just enough to maintain the system. Normal use. Other than the battery capacity, other configurations are basically entry-level, such as 720P screen, single camera, etc. In addition, these machines also look cheap in terms of ID design and workmanship materials, such as big chin, plastic middle frame + plastic The back shell is the most common, and some small brands will directly copy the products of big manufacturers. However, mobile phones in this price range are usually equipped with ultra-large-capacity batteries, and the battery life is still very good. They can basically be charged every two or three days.

Recommended mobile phones for entry-level phones: Redmi 8A, Redmi Note9, IQOO U1X, ZTE V2020 Smart Xiaoxin Edition

(2) Low-end phones (thousand yuan phones) starting price Mostly between 1,000-1,500 yuan: This type of mobile phone is also often called a thousand-yuan phone. Compared with entry-level phones, the usability of mobile phones at this price is much better. Mobile phones at this price range are usually equipped with the latest mid-range processors released by various IC manufacturers, such as Snapdragon 7 series processors, MediaTek 8 series and Kirin 8 series processors. The performance of these mobile phones can already meet the needs of the vast majority of consumers. System fluency is no longer a problem, and many games can run smoothly at mid-range image quality.

In addition, low-end phones with a slightly higher price often have one or two configurations that are decentralized in mid-to-high-end product lines, such as high refresh rates and higher-power fast charging (RealmeQ2Pro 65W Fast charging) and rear camera (Redmi Note9Pro 100-megapixel sensor), etc. As for the ID design, most mobile phones in this price range use a male model design, and the material on the back is mostly plastic. The texture and appearance are average, but they are better than entry-level phones. This is mainly reflected in the polished back shell, front chin and frame. control and overall workmanship.

Recommended mobile phones for low-end phones: IQOO U3, RealmeQ2, Redmi Note9Pro, Redmi 10X, etc.

(3) The starting price of mid-range phones is mostly between 2,000-2,500 yuan: The configuration of this part of the phone is usually relatively confusing, and the target group will be segmented in more detail, allowing for selective comparison. many. For example, there are mobile phones in this price range that focus on imaging performance and target female consumers. The advantages of these mobile phones are reflected in selfie configuration, appearance and weight control. Typical models are VIVO S7, OPPO Reno 4, etc. At the same time, there are also high-performance mobile phones specially designed for male consumers, such as Redmi K30U, IQOO Neo 3, IQOO Z1, RealmeX7Pro, etc. The options are very rich, but mobile phones at this price still have some details. The existence of shortcomings.

Recommended mid-range mobile phones: Redmi K30U, RealmeX7Pro, VIVO S7, etc.

(4) The starting price of mid-to-high-end mobile phones is mostly between 3,000 yuan and 4,000 yuan: Most mobile phones at this price will be equipped with current flagship processors, and they will also have rich configurations. It is well-balanced and basically does not have any obvious shortcomings. Compared with mid-range phones, the appearance and texture can be improved to another level. If you use an adjective to describe a mobile phone at this price, it would be a "bucket phone." However, due to cost and positioning limitations, mobile phones at this price basically do not have particularly recognizable ID designs or materials.

Recommended mid-to-high-end phones: Xiaomi 11, IQOO 7, OnePlus 8T, etc.

(5) The starting price of high-end mobile phones is usually more than 4,000 yuan or even more than 5,000 yuan: Mobile phones at this price can basically be regarded as evolved and enhanced versions of mid-to-high-end machines. These machines will have certain evolution in aspects such as ID design and feature configuration. Generally speaking, mobile phones in this price range will choose one or a few key configurations for further improvement on the basis of meeting the bucket configuration. The most common ones are screen, imaging performance and fast charging.

Recommended high-end phones: VIVO Fold series and so on, but these machines are targeted at a very small group, so I won’t elaborate further.

1. In fact, it is very important and the simplest way to distinguish is the CPU. Take Qualcomm CPU as an example, those starting with 8 are the CPUs used in high-end flagship machines, such as this year’s 835CPU, Samsung S8, OnePlus 5. Xiaomi 6 and other models use this CPU. Those starting with 6 are mid-range CPUs, and the representatives of mid-range machines are OPPO’s R series and VIVO’s X series. For example, OPPO R11 uses Qualcomm Snapdragon 660 CPU. Of course, there are also some offline brands of thousand-yuan phones that use Qualcomm’s 4 CPU, such as Huawei’s Imagination series and G series, OPPO’s A series, etc.

2. It also depends on the material. The ones that still use plastic bodies are basically low-end phones, and high-end phones generally use metal bodies. Of course There are also some mid-range phones with glass bodies.

3. In fact, it is easy to distinguish the difference between high-end and low-end machines by looking at the parameter configuration. If the memory chip uses old technology, it will definitely be a mid-range and low-end machine. Even flagship machines are It is a memory chip that uses the latest transmission technology, such as the difference between emmc5.1 and UFS2.1.

4. In fact, just like cars, cars with larger displacements are more expensive! Mobile phones can also be understood in this way. The CPU can be said to be the engine of the mobile phone. Judging from the current market price, offline brands have low-end phones priced below 2,000, mid-range phones priced around 3,000, and high-end phones priced around 5,000. For Internet brands, around 3,000 is almost the level of a flagship phone, 1,000 to 1,500 is considered a mid-range phone, and 599 and 699 is considered a low-end phone.

Model positioning should be considered from multiple aspects. Here is my opinion. Processor

The processor is the biggest factor that affects mobile phone positioning, and other conditions only play a supporting role.

The classification of model positioning is roughly as follows:

Taking the Snapdragon processor as an example, the Snapdragon 4 series and below are positioned as low-end (such as Snapdragon 400, Snapdragon 210, etc.) Below 500, such as Snapdragon 400 and Coolpad 5892), these are now rare.

The Snapdragon 4 series is positioned at the mid- to low-end (such as the Snapdragon 450, which is mostly priced below 1,000, such as the Redmi 5)

The Snapdragon 6 series is positioned at the mid-to-high end (such as the Snapdragon 450, which is priced below 1,000). Snapdragon 625, Snapdragon 660, mostly priced below 2,000, such as Snapdragon 625 Nut Pro, Snapdragon 660 Nut Pro 2)

The Snapdragon 8 series is positioned as a flagship, (such as Snapdragon 821, Snapdragon 835, priced above 2,000, such as Xiaomi MIX with Snapdragon 821, Xiaomi 6 with Snapdragon 835)

Other processors also have their own positioning divisions, such as the X series of MediaTek processors, which are positioned as high-end, and the P series Positioned mid-range. Screen

Taking the screen resolution of 16:9 as an example, the resolution of 452x800 is positioned at the low end, such as Coolpad 5892.

The resolution of 720x1280 is positioned at the mid-range, such as Meilan s6.

Resolutions of 1080x1920 and above (such as 2K, 4K) are positioned at the high end, such as the Nubia Z17.

Functions

Generally, mid-to-high-end mobile phones will also come with some other functions, such as NFC, infrared transmitters, etc. How are high-end phones, mid-range phones, and low-end phones classified?

Everyone uses mobile phones, but faced with different models, different prices, and different brands, how should we distinguish between high-end phones and mid-range phones? As for high-end computers and low-end computers, when it comes to computers, when we judge the grade of a computer, we judge it based on the hardware configuration. But how should we judge a mobile phone? In fact, the method of judging mobile phones is basically the same as that of computers. It mainly depends on the level of hardware, especially the level of CPU, memory size, pixel level and screen material. If you don’t know about mobile phone hardware, then there is one that everyone will use. The way is to directly look at the price of the mobile phone. The higher the price, the higher the configuration of the mobile phone. Next, I will talk to you about how to judge the positioning of a mobile phone.

For mobile phones, the processor is the main method to judge the level of a mobile phone, because the performance of a mobile phone is completely related to the running speed of the CPU. At present, the main brands of mobile phone processors There are Apple, Qualcomm, Huawei, and MediaTek. Next, I will focus on the positioning of specific models of these brands.

Let’s talk about Apple first. In fact, not all of Apple’s processor models use A-series processors. They all release higher-level models every year to replace previous models, such as A9. , A10, A11, A12, A13, A14, so for Apple mobile phones, as long as you choose the latest model of the year, they are basically high-end phones. For example, the current Apple 12 series mobile phones use Apple’s latest A14 processor. Among the entire mobile phone processor performance, Apple's A14 is currently the most powerful processor, so for Apple mobile phones, any model equipped with the A14 processor is a high-end mobile phone.

After talking about Apple, let’s talk about Qualcomm. If we had to rank the processor brands, then Apple ranks first and Qualcomm will definitely rank second. Qualcomm Snapdragon processor can be said to be the most used Android phone at present. Basically all domestic brands have used Qualcomm processors. Just because Qualcomm processors are used more often, Qualcomm processors naturally have many processor models of different grades. Let’s take Qualcomm Snapdragon as an example. Generally, the 400 series They are all low-end mobile phones. The 600 and 700 series are mid-range mobile phones, and the 800 series are high-end mobile phones. However, please note that you must compare them based on the release years. There is a big gap in their performance in different release years. This is just like the Snapdragon in the past. The high-end processor 820 is not as good as the current mid-range processor 765G, so it must be compared with the same generation.

After talking about Qualcomm, let’s talk about Huawei Kirin processor. There is a lot of controversy about this Huawei processor, especially after the 900 series. The main point of controversy is which one is better, Huawei Kirin or Qualcomm? , in fact, if we have to judge it, Qualcomm Snapdragon is slightly better than Kirin chip in terms of processor performance, but it is not as good as Huawei Kirin in terms of network signal. So far, Huawei's 5g should be the strongest among all mobile phones, Apple Qualcomm feels inferior to itself, so what do you think of Huawei’s Kirin series chips? In fact, the Kirin series and Qualcomm are similar. The 600 and 700 series are entry-level mobile phones, the 800 series are mid-range mobile phones, the 900 series are high-end mobile phones, and the 9000 series are flagship models. However, it also needs to be compared with the year of release. Generally speaking, 900 series The series is positioned as high-end, but it must be at least above 980 to be considered high-end. However, due to the lack of production capacity of Huawei's Kirin chips due to restrictions in the United States, the 9000 series cannot achieve the expected results. Also because things are rare and expensive, the current models equipped with the 9000 series are Prices have skyrocketed, but even so they are still hard to come by.

Finally, let’s talk about MediaTek. To be honest, MediaTek’s processors always give people the impression that they are on the low-end route of cost performance, because they have never had perfect products until the release of the Dimensity series processors. Changing everyone’s perception of MediaTek in the past, MediaTek has also launched different series for different grades. Among them, the Dimensity 700 series is the entry-level model, the 800 series is the mid-range model, and the 1000 series is the high-end model. I don’t want to say more about MediaTek. In one sentence, it is cost-effective, with no big advantages and no obvious shortcomings. It can only be ranked at the bottom among the entire mobile phone processor brands. In fact, I also missed Samsung’s processing above. In fact, Samsung has basically not released any processors, and basically uses Qualcomm processors. But don’t think that Samsung is not good because it has not released any models. This Samsung has just shifted its focus. You need to know Both Apple's A-series and Qualcomm Snapdragon processors are manufactured by Samsung, so Samsung's strength cannot be underestimated.

In addition to the size of the running memory above the processor, the screen material, and the pixel level will all determine the grade of the mobile phone. Generally speaking, the running memory of low-end machines is around 4g, and the running memory of mid-range machines is between 6g and 6g. 8G, high-end machines range from 8G to 12G, but here we need to combine the processor model to distinguish, and the screen material. Generally speaking, high-end machines use OLED screens, mid-range machines and low-end machines are basically LCD, and the other one is Pixels, in addition to the processing function of a mobile phone, it is actually a portable camera, so the positioning of a mobile phone can be preliminarily judged from the pixels. If the pixels are less than 12 million, it is not considered a good mobile phone. Nowadays, mainstream mobile phones have more than 48 million pixels. , high-end mobile phones have reached more than 100 million pixels. We can ignore Apple here because its pixels are always hovering at 12 million. However, although Apple only has 12 million pixels, it can compete with the 48 million of some brands through its own optimization. However, compared with Huawei's high-end The model comparison is obviously not at the same level. Sometimes it is okay to rely on optimization, but when the physical pixel gap is too large, it is useless even if you optimize it into a flower.

So to determine the positioning of a mobile phone, we first look at the mobile phone processor, because it directly determines the overall positioning of the mobile phone. Generally speaking, as long as the mobile phone processor is a high-end processor, the other configurations will not be too bad. , so looking at the processor is the most direct way. If you don’t want to look at these parameters, then what I said at the beginning is to judge by price. Generally speaking, those with prices below a thousand yuan are basically entry-level mobile phones. Those priced around 2,000 are mid-range models, those priced around 3,000 are high-end models, and those priced between 5,000 and tens of thousands are flagship models, so sometimes it is a good way to judge by price, but some models The price is very expensive but the configuration is not the highest. This part of the mobile phone is called a faith mobile phone and can be ignored. Personally, I suggest that it is best to judge from the mobile phone hardware as it is the most accurate. What do you guys think about this? How do you determine the positioning of a mobile phone?

Taking the Snapdragon processor as an example, the Snapdragon 4 series is low-end, the 6 series is mid-range, the 8 series is high-end, and the Kirin processor: 9 series is high-end, and 6 series is mid-range (Huawei low-end It’s hard to say for MediaTek, the end machine uses Snapdragon and MediaTek. The x series has powerful performance and the p series has low power consumption (the p series has the best reputation of MediaTek). Except for the p series and x series, other series are low-end machines. Apple: only A series processors are all high-end, Samsung: Orion is comparable to Qualcomm processors, can you give it a like?

The end of the year is approaching, and 2017 will come to an end. Throughout 2017, although Samsung and Apple are still the core forces in the global mobile phone industry, the distance between the Chinese mobile phone army represented by Huawei and them is getting smaller and smaller. Especially in the domestic market, the pattern of domestic mobile phone brands is gradually becoming clearer, and the new pattern dominated by Huawei, Xiaomi, OPPO, and vivo is becoming more and more stable. As the hierarchy of mobile phone branding gradually becomes clearer, life for second- and third-tier and small and medium-sized brands is becoming increasingly difficult. From high-end flagship phones to low-end thousand-yuan phones, the red sea of ??the market has turned into a sea of ????blood. Today, we will analyze how the mobile phone market is divided into high-end markets from three aspects: brand positioning, performance configuration, and product selling price. , medium or low products? Brand positioning In an era where brands win, how to quickly seize the minds of consumers has become the key to the success or failure of mobile phone brands.

For example, the mobile phone giant Apple's iPhone, with its stylish appearance, excellent design and expensive price, positions itself in the high-end market and is favored by young people, white-collar workers and business people. The Mate series launched by Huawei is also a typical representative of high-end phones, targeting middle-aged business people, while the Honor series is more positioned as a mid-range phone, targeting the young people and student market. Since its birth, Xiaomi has positioned itself in the mid-range range, with strong performance and price impact. The subsequent expansion of the Redmi series relies on ultra-high cost performance and focuses on the low-end thousand-yuan phone market. Performance configuration Apple’s just-released iPhone X is equipped with the A11 bionic chip, which can be said to be the most powerful and smartest chip currently. The price of iPhone In the Android camp, the performance of the chips installed in high-, medium-, and low-end mobile phones is even more obvious. Snapdragon 835 is a mobile phone processor developed by Qualcomm that supports QC 4.0 fast charging. OnePlus 5T and Xiaomi 6 both use this chip, and it is also the most powerful representative of the Android camp. In the mid-to-low-end market, Snapdragon 625 or MediaTek processors are commonly used, and the performance can naturally meet daily needs. Product selling price Speaking of price, it is a very clear distinction for dividing the mobile phone market. Samsung, Apple, and Huawei’s own flagships are all priced at more than 4,000 yuan, and are positioned as high-end phones. Xiaomi, Huawei Honor, and Meizu Pro series mobile phones are priced at 2,000-3,000 yuan, and they also strive for mid-to-high-end prices. Redmi and Meizu phones priced below 1,500 yuan are bound to take a share of the mid- to low-end market. After reading the above analysis, I believe everyone must have a clear understanding of the high-end, mid-range and low-end mobile phone markets. When purchasing a phone, considering the brand, performance, and price, we can definitely help you buy the most suitable phone.

How are high-end phones, mid-range phones, and low-end phones divided?

Although mobile phones are now very popular, they come with a wide variety of functional configurations. But what everyone really distinguishes between high-end, mid-range and low-end is nothing more than two points: price and configuration (especially the processor)! Configuration is the most common method of classification.

Just like cars, everyone likes to distinguish A, B, and C classes based on their wheelbase, and of course the vehicle length. The same goes for mobile phones. The biggest reference for everyone's distinction is the processor. After all, flagship phones now use flagship chips, and high-end phones use high-end chips. This is a basically unchanged rule. The positioning of the manufacturer can be seen from the chips used. When consumers make comparisons, they will also list the processor as the first reference object.

In addition, the screen used, fast charging power, appearance design and camera quality are also key configuration items for consumers to refer to. Because when the processor gap is small, everyone will compare other options, which is human nature. Price is also a point that everyone unconsciously divides

In recent years, processors have become more and more high-end, so the same processor can cost as low as 2,000 yuan, but as high as 7,000 or 8,000 yuan. The mainstream ones are concentrated in the four to five thousand range, so after the product positioning is staggered, this is no longer obvious simply by looking at the processor.

But what is more interesting is that current manufacturers and consumers do not have a clear division between high, medium and low. Everyone is very vague. However, the price and differentiation of our products can still be seen or implied.

In fact, you don’t have to look at flagship phones and low-end phones. Just choose according to your own needs. You can eat as much rice as you want. The one that suits you is the best. You don’t need to pursue high-end products too much. flagship. Good quality and low price are the essence as well as small and beautiful!

First, look at the configuration. Second, look at technology. However, those with strong configurations are not necessarily high-end machines such as Xiaomi 6 and Huawei Honor series, but those with low configurations are not necessarily low-end machines such as Oppo and vivo. I think the only thing that can accurately position a high-end machine is the combination of these two points. Configuration is the foundation, but technological innovation can sell it at a high price and become a high-end machine. Take Apple for example. The newly released fingerprint unlocking model is the Apple 5s, but its price is 5,00. The Apple 4s pioneered a metal body, and some people even sold their kidneys to buy it. Huawei mobile phones use German Leica cameras and have begun to enter the high-end mobile phone market. Therefore, only technological innovation can have the capital to raise prices and have a place in the high-end machine market.

Low-end 720p, mid-range 1080p, high-end 2k, this is the simplest and clearest. Until now, due to aesthetic issues, the battery technology is not enough to support 2k mobile phones, so for the time being, most of them will not use 2k screens. I still have a good understanding. It means the technical configuration parameters of the mobile phone, the workmanship, the appearance, the company’s background, and the combination of these four standards should be a high-end mobile phone. Of course, a mobile phone that cannot be sold in large quantities can be considered a good mobile phone. No matter how high your configuration is, the rest can only be considered good. At the mid-to-high end, I think only Huawei, Samsung, and Apple are qualified to make high-end phones

Many people only look at the cup, but in fact this is only a small part, such as screen material, glass, sound chamber, camera module, etc. You get what you pay for, as well as the craftsmanship, design, and quality control of the phone. Basically, mid-range and high-end computers use public version molds, and merchants only need to stuff hardware into them