How to communicate is a win-win situation?

As the saying goes: I am good, the guest is not good, and the guest is not there; I am big, the guest is small, and the guest is not long; If the customer and I benefit equally, then the customer can benefit for a long time and our customer will benefit for a long time. Cooperation without interests will not last long, and no one will lose the battle.

Communication is the most important link to make both sides profit and achieve a win-win goal.

Carnegie once said: If the similarities of all successful people are condensed into one point, they know how to communicate with different people and can influence others to agree with them.

It is obvious that communication will become more and more important. If the same meaning is said in different languages, the effect will be different. The most important thing in communication is to understand the customer's psychology and let him feel your sincerity. Not everything can be expressed in words. Many times, most people are impressed by the personality charm of others. Be a man with your heart, and your enthusiasm and sincerity will definitely make people feel.

[case study]

D is a newly established software company. 65,438+0 months ago, Company D participated in the bidding of a large enterprise information construction project. In the project proposal to customers, Company D mentioned some advanced functions, but it is difficult to realize them. As a result, Company D won the bid successfully.

Just when the project was decided to be implemented, it was found that some advanced functions could not be realized at all.

The president of company D decided to apologize in person and discuss the solution. He came to the office of the person in charge of the project, and without waiting for the person in charge to speak, he took the initiative to apologize and said, "I'm sorry, our company's technology is not strong, and we can't implement this advanced project in a short time, which has brought a lot of losses to your company." I am really sorry. "

The gloomy face of the person in charge gradually eased, but the tone was still a bit tough: "Since it can't be implemented, this project should not be written in the tender, which is a serious deception."

He just smiled at the person in charge, then looked him in the eye seriously and said, "We really didn't mean to. We have been studying the advanced functions of this project, but it takes time. It is our fault that it can't be implemented now. We will compensate your company for the loss. "

The person in charge saw that he had a good attitude and didn't want to make things difficult: "Then how do you compensate first?"

"I can reduce the price of this project by two percentage points, which is already very low compared with other companies. Your company will not suffer. If advanced functions are developed in the future and your company wants to realize them, we will discuss them again. Do you think so? "

The heads of large enterprises finally compromised, and the two shook hands and expressed their hope for cooperation next time.

As can be seen from the above cases, communication is very important, and win-win is the best outcome. Attitude is very important at all times. If you can be broad-minded, don't haggle over every ounce, and say sorry to others with a smile, then others will definitely feel your sincerity. In this way, business is easy to do. Although the immediate benefits are small, the development of each company pays the most attention to the long-term benefits. To say the least, this cooperation didn't succeed, but you have one more friend since then, and one more friend will give you another way.

[Skillful touch of gold]

When you do something wrong, you should put down your value. Don't think that apologizing is a shameful thing. Face is earned by our own efforts. Without any career, there is no face. Treat everyone with a sincere heart, and you will get not only a good impression, but also the benefits brought by long-term cooperation.

There are no strangers in the world, once born, twice half-born, and three times familiar. There is no friend you can't make, all you need is that understanding and sincerity.

Attitude is everything. What attitude you take towards others, others will treat you with what attitude. Everyone is mutual, others are not satisfied, or you are not doing well enough. Don't promise anything you're not sure about. It is better to take a down-to-earth step than to stagger ten steps.

Small success depends on wisdom, and great success depends on virtue. Many times, smiling can resolve a lot of dissatisfaction, even hostility and hatred.