What is Tencent Live Broadcast? What is the relationship between Tencent Live and Tencent Kandian Live?

1. What is Tencent Live Broadcast?

Tencent Live is a live broadcast tool officially launched by Tencent in December 2019. It is a live broadcast tool grafted into WeChat. Different from other live broadcast tools, it breaks through the contradiction that live broadcast cannot be directed to WeChat and cannot establish close connections, providing everyone with a more convenient and faster live broadcast ecosystem.

2. What is the use of Tencent Live Broadcast to me?

Tencent Live mainly shares live broadcasts through friends, WeChat groups, and Moments. The biggest feature is that it can use WeChat users to share promotions within WeChat and guide new users to add personal WeChat to expand their WeChat customer circle. Later Can facilitate multiple transactions.

Tencent Live Broadcast has one more advantage than platforms such as Douyin and Kuaishou. Users can watch the live broadcast directly on WeChat and add friends directly, which reduces customer losses caused by cross-platform traffic.

This way of selling products will have higher user connectivity. Users who first started watching the live broadcast are all customers in WeChat. They can display products face-to-face with customers, which is better than the display effect in Moments. Users can watch the live broadcast without leaving WeChat, which is very convenient for buying things. They can also forward your live broadcast to others, bringing you more new customers.

If the live broadcast is effective, WeChat will also recommend your live broadcast so that more people can watch it. At the same time, you can guide viewers to add your WeChat account to expand your customer circle.

WeChat is something that everyone uses every day. Think about how many users it has and how much profit space it can create. Tencent Live is now in its early stages of development, and those who try it first will get it later. There are definitely more.

3. What benefits can Tencent Live Broadcast bring to businesses?

① You can create your private domain traffic

You can easily introduce live broadcast fans to your own WeChat and add them as friends, making it easier to establish close contact and form your own private domain traffic pool . It solves the problem that Taobao live broadcast, Kuaishou live broadcast, and Douyin live broadcast cannot add points to attract traffic, fans are easy to lose, and it is difficult to maintain relationships.

②Professional live broadcast tool

Tencent’s live broadcast tool is specially created for the commercial field, which is more powerful and convenient

4. Why should you activate it? Tencent live broadcast?

① Timeliness: You can enter the market layout before everyone is ready and learn new gameplay. The certification fee of 599 is actually a good opportunity.

② Segmentation: Douyin is the leader in the short video era, and Tencent Live is the leader in the live broadcast industry. Relying on the 1.1 billion original residents of WeChat, Tencent Live Broadcast will be the next place to grab traffic.

③Functionality: Tencent Live meets your live broadcast needs, connects live broadcast with WeChat and QQ, easily introduces live fans to your own WeChat, adds them as friends, and makes it easier to establish close contact and form your own Private domain traffic pool.

5. What are the advantages of Tencent Live Broadcast?

1. Allow WeChat to attract traffic: WeChat opens live broadcast, and new users can directly add anchor friends without being banned. All other live streaming platforms are not allowed to use WeChat ID.

2. The WeChat ecosystem is prone to fission traffic: As the largest social platform in China, WeChat has massive traffic support of 1.1 billion daily active users.

3. Tencent’s official live broadcast mode: With official support, the software is more stable and the picture quality is clearer.

4. High order conversion rate: You can purchase directly in the WeChat live broadcast room, without having to jump out of the mini program to watch - place an order - pay, a perfect closed loop, no need to jump.

5. Chat on WeChat and listen to the live broadcast at the same time. Users can chat on WeChat while listening to the live broadcast. Return to the live broadcast room at any time to place an order. The live broadcast platform with the best user experience has a replay function. While watching the replay, users can also place orders and purchase, which is equivalent to an interactive version of short videos.

6. Coupons lead to traffic fission:

Two types of coupons can be issued in the live broadcast room: 1. Single product coupons: The anchor can combine specific coupons with the products in the live broadcast. , select single product coupons for distribution to attract fans to purchase. 2. All-in-one tickets: The host can issue tickets that are valid for the entire event.

The anchor can issue coupons to fans currently in the live broadcast room, and can limit the number of coupons. Fans only need to invite a friend to the room. After the friend enters the room, the sharer and the shared person can The coupon collection screen will appear, click on the screen to receive it.

Tencent Live Broadcast Features:

1. Subscribe to live broadcast (WeChat service message push)

2. Live broadcast bulletin board (welfare information, attract traffic to WeChat)

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3. Voice listening (temporarily leave the live broadcast room to listen to the voice)

4. Return visit to watch (subsequent traffic acceptance)

6. Nowadays, Kuaishou and Douyin are quite popular for selling goods. Okay, why do you need to authenticate this?

Douyin and Kuaishou are short video platforms. The purpose of certifying merchant accounts is to give your stores a presence in the field of short videos to attract traffic, sell goods, and promote them in a regular manner. When bosses use these platforms, they will add a WeChat ID to their account profile, or they will also mention WeChat ID in Douyin and Kuaishou live broadcasts. Why? Because their ultimate goal is to lure users to WeChat. WeChat is the best social tool to protect customers, and using WeChat ID on platforms such as Douyin and Kuaishou will bring the danger of account closure.

In fact, Tencent Live is a marketing tool for users in WeChat. For customers added to WeChat, we can directly start a live broadcast in WeChat to display products. Users do not need to open other channels to watch the live broadcast and place orders. Software is convenient, fast and more sticky. When new users come in to watch the live broadcast, we can also directly ask them to add WeChat, with official support, without fear of being banned.

Note: In order to thank everyone for your trust, you have authenticated with me. I will continue to provide related services in the future, such as teaching you how to use Tencent Live and how to operate Tencent Live.