The most comprehensive 45 graphic design styles

Graphic design style refers to the design works with the same or similar characteristics such as materials, shapes, colors, etc., and a common design idea or expression technique. Dare to try different graphic design styles, you can break the stereotyped visual form, make your design works more diversified and achieve self-breakthrough.

There are no fixed routines and patterns in design style, and everyone can create their own unique styles and forms. The following 43 styles are summarized on the basis of previous practice and have achieved very good results. Strong practicality, suitable for graphic design, visual design, packaging design, advertising design, printing design, UI design, interface design, animation design, PPT design and so on. All graphic design.

As a graphic designer or a beginner, knowing and understanding these design styles can help us broaden our design horizons, on the other hand, it can also help us better classify and interpret the complicated design works in the market, and have a broader creative thinking, so that you can no longer worry about the sense of form of visual design, and you can constantly "see, think, learn, do and use", so that you can enter the ranks of excellent designers as soon as possible.

How many styles are there in graphic design? To tell the truth, it is impossible to fully understand, because the style of graphic design is always creative, open and diverse. But I am sure that the styles listed below are the most complete summary you can see at present, which can help you to establish a style classification similar to the periodic table in your mind.

Before expounding these design styles, let me explain the internationalist design style.

1, internationalist style

After World War II, graphic design experienced a short stagnation. Because the war has brought great trauma to European and Asian countries, the style of international graphic design is not innovative except in the United States. The gradual recovery and development of economy after World War II promoted the development of design, and the internationalization of the market put forward new requirements for the international appearance and characteristics of design. In 1950s, a brand-new graphic design style was finally formed in the Federal Republic of Germany and Switzerland, which was called "Swiss Design".

Because of its concise style and precise communication function, it quickly swept the world and became the most influential and popular design style in the world after World War II, so it was also called "international graphic style".

The internationalist graphic design in Switzerland really appeared when New Graphic Design was published in Switzerland from 65438 to 0959. This publication is jointly published by Vivalelli and three other Basel designers, namely Charlie Rose, josef muller Brookman and Hans newberg. This publication, published in three languages (English, French and German), has become the basic position, center and birthplace of Swiss internationalist graphic design style, which is of great significance in the history of graphic design. The most important function of this publication is to convey the exploration, experiment, design philosophy and design concept of Swiss designers and the new Swiss graphic design methodology to the design circles all over the world, thus influencing all countries in the world and promoting the Swiss graphic design style to become an internationalist style.

Let me introduce josef muller Brookman, the spiritual leader of internationalist graphic design style.

1934- 1936 worked as an apprentice in Zurich. 1936 opened his own design studio, specializing in graphic design, exhibition design and photography.

1945 devoted himself to display design and illustration design, and designed scenes for various theaters.

195 1 year, concert poster of Zurich Concert Hall, Tonhalle-Gesellschaft, Zurich, 195 1).

1958, publisher and editor-in-chief of New Modern Design in Switzerland.

1957- 1960, Professor of Zurich Art Institute.

65438-0963, Professor, Ulm School of Design, Germany.

In 1960s, the identification system of Zurich International Airport (Zurich Airport, Late 1970).

In 1970s, Swiss Federal Railway (SBB) was put into use.

1967- 1988 is a consultant of IBM.

1996 died in August.

Graphic design works:

History of Visual Communication: 197 1 History of Visual Communication

Geschichte des plakats.

Grid system of graphic design: 198 1 Published Grid System in Graphic Design.

Photographic Poster-From Origin to Present: 1989 published Photographic Poster-From Origin to Present.

Design concept: pursue absolute design, advocate the principles of objectivity, system, standardization and neatness, and advocate that the highest purpose of design is to convey excellent functions; In order to achieve the purpose of communication, design plus personal preferences, customer's special requirements and publicity pressure should be ignored. The only important thing is the sense of the times and modernity of design response. Design should aim at conveying excellent functions, full of vitality and vivid images.

His graphic design is very concise, with a high degree of visual communication functionality and a strong sense of the times, simple and clear. The photographic materials he used all turned photography itself into an element of design, giving photography new functions. His photographic collage is very strong, simple in structure and highlights the theme, so that the audience can see the content conveyed by the poster at a glance.

He emphasized the social mission and function of design. At this point, like the founder of Bauhaus, he has a distinctive modernist design movement color and is a graphic designer who advocates the specific purpose of social engineering. In 1960s, he designed the visual communication system of Zurich International Airport, and in 1970s, he designed the visual communication system of Swiss Federal Railway. These two systems are very functional and easy to understand, which is the best embodiment of his design concept.

The root of internationalism should come down in one continuous line with the modernist design movement, especially the "de stijl" movement of Bauhaus and Holland. Theo Barmore (1902- 1965) and Max Beer (1908-), two key figures in the internationalist graphic design movement and the modernist design movement, are Swiss graphic designers who graduated from Bauhaus. Barmor was one of the earliest designers who engaged in graphic design and architecture in a complete and absolute mathematical way. Max Bill pays attention to the consistency and unity of design. From 65438 to 0950, Bill served as the first president of the Higher Education Institute of the Federal Republic of Germany. Ulm College is in the same strain as the Bauhaus School of Design before the war. The biggest point is that design is regarded as an integral part of social engineering, avoiding the commercial tendency of simple and naked American design. Ulm School of Design plays a decisive role in establishing an internationalist design style.

The core of the internationalist style formed in 1950s is the development and wide adoption of sans serif fonts. A new generation of graphic designers adopt a straightforward new sans serif to achieve a high degree of undisguised visual communication. 1954, Adrian Frutiger (1928-), a Swiss graphic designer working in Paris, created a new set of sans serif typefaces with a font size of 2 1, which was called "Univers". In the early 1950s, Amin Hoffman collaborated with another Swiss designer, Max Medinger, to create a "new Haas-Grotte style". 196 1 year, the new Haas car body was officially produced in the Federal Republic of Germany, and the new name was "Helvetica". This font was designed perfectly, so it became the most popular font in the 1950s and 1970s. Several fonts designed by Herman Zaf (19 18-) in the 1940s and 1950s are considered as significant developments in font design, such as "Palatino 1950" and "Mioce's body (melior/kloc-). .

As one of the most important graphic design centers before and after World War II, two cities in Switzerland, Basel and Zurich, played an important role in the formation of internationalist style and became design centers, with Emile Luther (19 14- 1970) and Amin Hoffman (1920-) emerging. Switzerland's international graphic design style really took shape in 1959 when Switzerland published New Graphic Design Magazine. This publication is the basic position, center and birthplace of Swiss internationalist graphic design style, and has an important position and significance in the history of graphic design.

Swiss internationalist graphic design has caused great shock in the United States, and has been rapidly developed and widely used in the United States. It was Lor Martin (1922-) who first promoted the development of internationalism in the United States. 65438-0947 began to work as a graphic designer in Cincinnati Museum of Fine Arts. He abandoned the realistic illustration method popular in the United States at that time and adopted internationalism to design exhibitions, publications and posters in museums. Another person who introduced the internationalist style to the United States and promoted it was the Los Angeles graphic designer Rudolf de Halac (1924-). Swiss internationalist graphic design style has been popular in the United States since 1950s, and has lasted for more than 20 years.

After the adoption of internationalist graphic design style in the United States, the popularization and promotion of American scientific and technological publications have been greatly improved, which has a great positive role in promoting American scientific and technological and industrial production.

Do we see whether Apple's design has absorbed the essence of its design?

2. Apple style

Design concept: simplicity, exquisiteness, elegance, high-end sense, sense of science and technology, sense of quality (high-end, atmospheric, upscale)

Design form and method: Apple is good at using light gray and dark gray in color matching. The light gray of apples is not pure light gray, but gradually light gray. Try to avoid the appearance of pure black in design, which is too depressing and airtight.

For companies with simplicity and simplicity as the design keynote, Apple also chose a pure black body without serif in font selection. Sans serif fonts can make the whole look more concise, simple, scientific and modern.

In addition, Siyuan bold is also a good alternative font.

Apple official website uses flat bold and thousands of fonts to match. The choice of font is related to everyone's aesthetics, but there are also many axioms. For example, official website, a technology company, should use black sans-serif fonts for its products, which is cleaner and simpler visually.

Typesetting and composition: the main text is always in the most important visual position. In other words, the main product feature text must be displayed in the center.

Font spacing is loose. The bold font emphasizes that the size and color of the font (that is, black, white and gray) are used to distinguish between primary and secondary.

Adhere to a copy with a set of renderings. The advantage of this is that every product function copy can be realized visually, so that a boring and unconvincing graphic design style of reading experience will not be produced.

Graphic design style leaves a large area blank. This shows that the copywriting is streamlined, indicating that the designer has given the product pictures and copywriting sufficient visual extension space in typesetting, which can bring a very clean and empty visual sense and play a great role in improving the overall temperament of the product.

Whether the design style of MUJI reflects some poor design styles on the basis of Apple style.

3. China style

Chinese style design includes retro Chinese style and modern Chinese style, which are slightly different in color form.

Design concept: retro, traditional and lasting appeal (incorporating China elements and colors).

Design form and method: Chinese classical style, that is, China's retro graphic design style, is based on the traditional culture of China. China's graphic design styles mainly include red, pink, blue-gray, black-gray, aquamarine, white light crimson, dark black, light blue and light yellow. The traditional materials of Chinese style are generally Chinese knots, blue and white porcelain ink paintings, ancient decorative patterns, calligraphy, seal cutting, seals, lanterns, tea sets, ancient artifacts, ancient buildings, bronzes, bronze patterns and so on.

Modern Chinese Style (modern, simple and atmospheric) The graphic design style of modern Chinese style, that is, Chinese style based on modern aesthetic design, is an art form or lifestyle based on China traditional culture, which contains a lot of China elements and adapts to the global fashion trend.

NODyoung is a designer artist, through whom we can learn about this style, so we named it Nod Style, that is, Yang, male, 38 years old, graduated from Tsinghua Academy of Fine Arts, and a well-known visual designer in Beijing. As early as when Lao Luo founded English training, he was invited to design posters, which helped Lao Luo's viral marketing of English at that time. When he gave a speech at the theater of "The Story of an Idealist's Entrepreneurship Trilogy", Lao Luo also deliberately took it out and said that Nod had designed a poster for himself after joining.

Design concept: novelty, trend, painting and beauty (Noda Yong cartoon style)

Design form and method: The combination of graphics and design semantics in the form of simple and colorful illustrations gives people a fashionable and novel sensory effect.

5. Lightweight and breathable superimposed style

Design concept: light sense, gradual change and dense sense.

Design form and method: semi-transparent gradient superimposed plane design style, with light sense. The superposition method incorporates a new visual element-light sense. Light has always been favored by people because of its transparent, pure and reflective characteristics. People are no longer satisfied with simple color superposition, and the design of increasing light sense will add more future psychedelic properties to the product. It can be easily realized by Photoshop or AI software.

Design concept: Key words: deconstruction, anti-logic, synaesthesia experience.

Give the subject a brand-new sensory experience through deconstruction.

Design form and method:

Objects are composed of dimensions such as shape, material, color and arrangement. If the main object is reorganized and deconstructed by breaking, decomposing and overlapping, its inherent sensory impression will be broken logically and the object will be given new meaning. This method of deconstructing graphic communication will lead to people's synaesthesia in many aspects, such as vision, taste and smell, which will lead to people's association and thinking about the deep connotation under the picture.

! [Graphic synaesthesia PS://upload-images.jinshu.io/upload _ images/1966987-87d56d9ed9d172f.jpg? Image mogr 2/ automatic orientation/stripe %7CimageView2/2/w/ 1240)

Design concept: nostalgia, fiction, steam engine

Design form and method:

Steampunk graphic design style is a compound word, which consists of steam and punk. Steam naturally represents a large machine powered by a steam engine. Punk, on the other hand, is a non-mainstream marginal culture, written in street language dialogue, and its significance lies in the independent style of the subject matter, not antisocial.

Steampunk works often rely on some hypothetical new technologies, such as new energy, new machinery, new materials and new means of transportation. To show an overhead worldview parallel to the western world in the19th century, and strive to create its fictional and nostalgic characteristics.

Design concept: surreal style is also called quasi-material style. Spatial hierarchy, scene picture, optical illusion expansion, extremely high color resolution, accuracy and detail.

Design form and method:

Surrealism works pay more attention to details and objects. A work is not a strict explanation of an actual object, nor a literal explanation of a scene or theme. Instead, they use other often subtle elements to create realistic illusions that do not actually exist or are invisible to the human eye.

9. Stereo solid color rendering style

Design concept: solid plane, solid color and sense of space.

Design form and method:

Unify the color system of three-dimensional objects and flatten the three-dimensional picture.

With the popularity of C4D, the three-dimensional expression in design becomes more and more intense. However, in the post-flattening era, how to find a balance between flattening and three-dimensional forms is the focus of attention, and three-dimensional solid color rendering is just a good attempt.

Spatial layout enlarges the depth of the picture, while the rendering method of solid color system of objects enhances the plane sense of the picture. The design removes the factors that interfere with people's attention, leaving only the theme that needs to be conveyed, which is impressive. This form has become popular in photography and three-dimensional art, and designers can't put it down.

Design concept: individuality, freedom, roughness, mystery and coldness.

Design form and method:

The design style of industrial loft is the favorite of many young people who pursue individuality and freedom. This style itself exudes rough and mysterious characteristics.

1 1, Gothic style

Design concept: towering, gloomy, weird, mysterious, horrible, exaggerated, asymmetrical, strange, light, complex and decorative.

Design form and method:

Gothic style is characterized by towering, gloomy, weird, mysterious and horrible. Widely used in architecture, sculpture, painting, literature, music, clothing, fonts and other artistic fields. Gothic art is exaggerated, asymmetrical, peculiar, light, complex and decorated, characterized by frequent use of vertically extending lines, and its main representative elements are black skirts, bats and roses.

Goth, also translated as "Goethe", originally refers to Goths, belonging to Germanic tribes in Western Europe; At the same time, Gothic is also an artistic style. It was first used in the Renaissance to distinguish the artistic styles of the Middle Ages (515th century). Its origin comes from the German Goths who invaded Italy and disintegrated the Roman Empire in the 35th century. In the15th century, Italians had the idea of reviving ancient Roman culture, which led to the brilliant Renaissance. Because Italians can't let go of the historical hatred of the Goths who destroyed the Roman Empire, in order to distinguish it from this period, they called the artistic style of the Middle Ages "Goth", which means "barbarism", although the word "Goth" has some negative meanings.

Design concept: three-dimensional effect, very simple and rude, can quickly highlight the theme, strong impact, often used in promotions, opening celebrations and other activities. If the details are not handled well, they often lack quality. You may not like this style very much, but as a designer, you still need to know this style. Maybe your customers will like it.

Design form and method:

Through PS, AI, CDR, Rhino, C4D, 3ds Max and other three-dimensional software. Font design first and then special effects synthesis, that is, do a good job of fonts first, then create a three-dimensional effect, and then integrate some special effects.

Design concept: graphic design with picture composition style, full of creativity and cool effect. This requires high-quality material, perspective and detailed description of light and shadow.

Design form and method:

Through the powerful image processing function of Photoshop software, there is nothing you can't do, only what you can't think of. Through a large number of materials, the five functions of channel, mask, selection, filter and layer style synthesize special effects.

Design concept: through exaggerated proportion and unique perspective, the scene of picture synthesis is constructed, which is full of creativity.

Design form and method:

The selection of materials, synthesis of special effects, light effect treatment, contrast treatment and picture composition style are all similar, and this surreal feeling is mainly realized by exaggerated proportions.

Design concept: Double exposure is a photography technique. It refers to multiple exposures on the same negative, and its film effect is full of mystery, imagination and surreal literary atmosphere, which is beyond words.

Design form and method:

Use PS software to select materials and synthesize special effects; Find a clear-cut portrait or character image, and then combine it with other theme pictures to make a clipping mask effect, and pay attention to adjust the opacity.

Double exposure refers to multiple exposures on the same negative, which is a skill that many people must play when touching the camera. That kind of mysterious and ineffable visual effect often makes people indulge in it. Nowadays, middle and high-end automatic cameras have multiple exposure functions, and you can set multiple exposures by using the function settings.

Design concept: Flat style is to remove redundant, heavy and complicated decorative effects and make "information" stand out. In terms of design elements, it emphasizes abstraction, minimalism and symbolization. In the field of graphic design, the use of graphic style elements can solve the problem of no suitable materials.

Design form and method:

Through PS and AI software, it is created in the form of graphic drawing, modeling and color matching.

The core meaning of the concept of flattening is to remove redundant, heavy and complicated decorative effects. The specific performance is to remove redundant perspective, texture, gradient and elements that can make 3D effects, so that "information" itself is highlighted as the core again. At the same time, in terms of design elements, it emphasizes abstraction, minimalism and symbolization.

For example, the design of Windows, Mac OS, iOS, Android and other operating systems is developing towards "flat design". Its design languages mainly include material design and modern UI.

Flat design, especially the mobile phone system, is directly reflected in: fewer buttons and options, which makes the UI interface cleaner and cleaner, and it is particularly concise to use, thus bringing users a better operating experience. Because information and things can be displayed more simply and directly, cognitive barriers can be effectively reduced.

The flat design not only makes the interface on the mobile system beautiful and concise, but also reduces power consumption, prolongs standby time and improves running speed. For example, Android 5.0 is called "the most gorgeous Android system" because of its flattening effect.

"Flat design" is the English name of "flat design", which was put forward by Google in 2008. But there is a lot of controversy around the name "flat design", and the name "flat design" you see now has not been fully recognized by everyone.

Different company groups have tried to use other names, such as minimalist design, honest design, and Microsoft even called it "real number".

Design concept: generally used for plane graphics or words to increase the three-dimensional sense, simple and easy to produce results.

Design form and method:

It is the most accurate method to draw basic graphics with PS and AI software and manually make long projection in PS, or to use AI mixed tools. Of course, you can also use ready-made PS actions to make this effect.

18. Text and graphic styles

Design concept: take Chinese characters or letters as basic elements, recombine and form new visual graphics. Very intuitive visual effect, full of creativity!

Design form and method:

Through PS, AI, CDR, C4D and other software, the characters are combined and shaped; With PS production, you can achieve more detailed results. If you want to quickly realize the splicing effect of graphics and text, you can use the plug-in wordart of address:/ (English letters only).

19. Graphic style

Design concept: take basic shapes such as graphics and icons as basic elements, and recombine them to form new text visual graphics. Very intuitive visual effect, full of creativity!

Design form and method:

Use PS, AI, CDR and other software, with words as the key link; Made with PS, the graphics are filled into the outline of the text to produce the graphic effect of the text.