How should merchants deal with the disadvantages of live e-commerce

The disadvantages of webcasting e-commerce include that the product details are usually unclear, the return rate is high and the unprofessional anchor experience is not good. So how should businesses deal with the disadvantages of webcasting e-commerce? The first is to train professional anchors, and the second is to try to make the lighting realistic and reduce the return. What are the disadvantages of specific webcasting e-commerce, and how should businesses deal with the disadvantages of webcasting e-commerce? Come and read the article with me! 1. What are the disadvantages of webcasting e-commerce?

The most obvious thing is that the live broadcast usually can't see the details of the product, can't touch its texture and can't accurately perceive the product.

As far as clothing is concerned, users can't see their upper body effect. The lighting and lens in the live broadcast room have a great influence on the appearance of goods and may mislead consumers. For example, the lens definition is not enough, or the anchor actively uses filters and special effects, which has an impact on the real experience of beauty and clothing products. At the same time, some products that pay more attention to color may lead to misjudgment of product demand because of the color difference between the display effect of the equipment and the actual color.

The image and behavior of the anchor itself greatly affect the perception. If the online population is large and active, it will be difficult for the anchor to take into account everyone's requirements. Some anchors use recording and broadcasting in order to save time, which gives people a very bad experience; However, some anchors are infectious, and the group effect between live broadcasts is very strong. It is easy for consumers to spend impulsively and buy back many products that they are not suitable for, resulting in a high return rate. Fans who are dissatisfied after receiving the goods will bring rhythm and spread negative energy in the comments. In the face of this unexpected situation, it is a great test for the anchor's ability to improvise on the spot.

Second, how should businesses deal with the disadvantages of live e-commerce?

1. Find an anchor with high professionalism and strong selling ability to broadcast live. On the one hand, merchants can find excellent anchors with goods on the live broadcast platform as an excellent case of anchor training, so that new anchors can learn to train new anchors with high professionalism and strong selling ability.

2. The lighting should be as natural as possible, and the products should be displayed in detail in front of users.