People's Daily commented on community group buying. What are the spit points of community group buying?

With the progress of science and technology and the development of the Internet, people's lives have undergone earth-shaking changes under the influence of the Internet. With the rise of e-commerce platform, all kinds of businesses flock, hoping to get a share from e-commerce. In 2020, many e-commerce platforms aimed at community group buying, which set off a wave of community group buying and promotion activities. However, this behavior was criticized by People's Daily.

The major platforms focus on the development of community group buying and the popularity of e-commerce online shopping, so that many people's shopping needs can be met through online shopping. Today, with the development of e-commerce online shopping for daily necessities, clothing and other commodities becoming more and more mature, the fresh food market is still a huge vacancy. Most people buy fresh food in their daily lives through offline, such as some vegetable markets, supermarkets and so on. The epidemic caused by novel coronavirus has made it more and more common for people to buy fresh food through online platforms. As a result, many e-commerce companies once again set their sights on the market vacancy of community group buying.

People's Daily Named Community Group Buying After various platforms started community group buying and set up various fancy promotions, People's Daily also commented on this phenomenon, People's Daily said? Don't just think about the direction of a few bundles of cabbage and a few pounds of fruit. It is very inappropriate to point out that some e-commerce platforms are eager for quick success and instant benefit. To achieve real long-term development, we must seriously consider the needs of the masses, provide tangible benefits for the masses, and thus gain their recognition and support.

Defects of Community Group Buying There is still a big market for community group buying that has not been developed, and for such a long time, there has been no obvious development of community group buying, and it is precisely because of the particularity of high preservation conditions and easy loss of fresh goods that there has been no great breakthrough and progress in this field. If we simply rely on some superficial gimmicks to attract people, it is bound to fail to develop for a long time. This is a problem that the entire e-commerce industry needs to seriously consider.