nike shoes mainly ask about dunk series and airforce series

Picture: www.dunk.com.cn

The full name of DUNK SB is DUNK LOW (HI) PRO SB.

In the past, "DUNK" was just an ordinary pair of basketball shoes, but now "DUNK" has been injected with more fashion elements by Nike, and "DUNK SB" with the addition of zoom air and thick tongue has gradually become the backbone of Nike skateboard shoes.

As the most mainstream skate shoes at present, the popularity and influence of SB series are no longer comparable to those of small street brands such as BAPE and D.C.

An improved version originally created only for skateboarding. Retro shoes have now become a symbol of fashion.

This time I will introduce the basic information of the SB series.

First of all, what is SB?

A subsidiary of NIKE The two sub-brands that specialize in producing retro sports shoes are "LE" and "SB". Among them, LE, as the exclusive logo for replicating the original version of basketball sneakers, is actually not qualified to become a sub-brand.

SB is the exclusive logo of NIKE skateboard shoes (the abbreviation of "skate board").

How to identify SB and ordinary retro shoes? Let's talk about the difference between SB and ordinary retro shoes. .

First of all, in terms of category, SB is a skateboard shoe and LE is a basketball sneaker. Although they both use the original year's style, there are essential differences.

Secondly, SB Each type of shoe in the series has strict quantity control. Therefore, the commemorative value is usually higher than that of ordinary shoes. (..The value in RMB is naturally also...)

From the appearance and performance Let's talk about it, let's use the DUNK series as an example.

First, the "NIKE SB" logo is sewn on the tongue of SB shoes, while the logo on the tongue of ordinary DUNK is "NIKE". In addition, The logo of "AIR FORCE I" is "NIKE AIR".

Second, it is the tongue. The thickness of the tongue of SB DUNK is usually several times that of ordinary DUNK. This is to protect skateboarders. The design of the ankle... In Guangzhou, it has become a trend to stick the thick tongue on the outside of the pants.

In terms of shoelaces, ordinary DUNK uses wide textile shoelaces, while SB uses thick Shoelaces.

Third, look at the insole inside. Ordinary DUNK insoles have "NIKE" and its swoosh logo printed on them. LE series DUNK insoles have the "LE" logo printed on them. It's different. As for the first two, the insole of all SB shoes is printed with an imitation foot print wear mark. The words "NIKE SB" are printed on the heel of the wear mark. In addition, there are two attached pieces under the insole of SB shoes. Zoom Air. This is naturally for the sake of comfort and safety.

Fourth, there are more than ten grooves on the edge of the outsole of SB shoes. In fact, other skateboarding shoes such as D.C. , Timberland, etc. also have such grooves. This design is mainly to facilitate the action of jumping and lifting the head of the skateboard with the soles of the feet when skateboarding. However, the original version of DUNK generally does not have such grooves.

Finally. DUNK There is usually a knitted logo on the outside of the heel of SB that relates to the identity of the shoe. This involves a deeper issue. It is the system in which major street brands cooperate with NIKE to launch SB.

I think you are all familiar with it. There shouldn’t be many street brands... Because nowadays, high-society brands such as Gucci, Fendy, and Ecko are very popular, and low-priced brands such as S&K, MB, Baleno, etc. are making waves. However, they are not well-known in mainland China and their prices are low. Very tall street signs are often ignored by people. But the aroma of wine is not afraid of deep alleys...at least in Guangzhou and Hong Kong. There are still many loyal fans of street signs. We call them "hipsters"

I'm going too far. Let's start with the two well-known street brands, Stussy and Supreme.

NIKE currently cooperates with these two brands to launch new SB shoes to squeeze the wallets of the Chinese people.

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Regarding the division of labor, NIKE naturally provides the condition equipment and original shoes. Then the designers of the street brand will sell the inspiration. Then the new shoes will be named after the street brand and have an exclusive logo on the outside of the heel. The LOGO of this shoe.

Examples are: DUNK SB LOW

SUPREME, COURT FORCE HI STUSSY, etc.

After a period of running-in, these SB shoes are of course becoming more and more stylish.. Our wallets are also...

In addition NIKE JS also has the habit of collaborating with individuals to launch SB shoes. For example, the DUNK SB HI D.U.N.K.L.E. created for the heavy metal band Unkle

and the DUNK SB HI BLUETORRIST in collaboration with the Japanese skateboard team T19, etc.

Of course, when talking about SB, we have to talk about SB’s ancestor DUNK. The original intention of NIKE DUNK is actually a pair of basketball shoes that stick to the ground well. For NIKE, although it seems from the current perspective that the design is simple and the low-tech DUNK is definitely a pair of cross-century shoes. In terms of technical content, people often think that the Dunk without air cushion is the most original one. But the correct sequence is that in 1983, NIKE launched the Air Force 1 (the first pair of air-cushion shoes) to defeat its old rival Converse, which gave them a huge victory in the market and their stocks continued to rise. But in 1985, adidas made a comeback, and the sports product market changed drastically. Nike faced the most serious financial crisis in history, and its stock price fell by more than half in the same year. At this time, in order to reverse the adverse trend, Nike made a move that would later affect the world. He spent a huge amount of money to sign the then super rookie Michael Jordan, and designed his first signature shoe, the Air Jordan One, based on the Air Force One. Soon all the top school teams were strongly demanding their own team shoes, which is why Dunk appeared later. When Dunk was released, there were 8 completely different colors, representing the eight top NCAA teams including the University of North Carolina, the University of Arizona and the University of Arkansas. In fact, in terms of design, the Dunk is based on the Air Jordan 1 generation, so it has excellent grip performance and court feel, ensuring that those outstanding players can move lightly and stably on the court, so the performance is impeccable. So it is definitely no accident that DUNK became popular in the 1980s.

In the 1990s, due to the popularity of new street culture in the United States, NIKE was not only satisfied with its success in the common sports world, but also planned to expand its product diversification and get involved in street X-GAME. When it comes to street culture and sports brands, NIKE at that time was just a second-rate brand. NIKE realizes that in order to make a name for itself in street sports, not only good quality and top technology are needed, but publicity is the biggest problem. So they decided to use the same strategy they used in basketball, which was to use celebrities to endorse their sneakers. After that, NIKE selected the most common and popular X-GAME: SKATEBOARD (skateboard) as the entry point into joint culture. They signed the then-famous ZOO YORK skateboard team at a high price as their representative in the skateboarding world. The publicity strategy was well thought out, but there was a big gap in market positioning, that is, in terms of high-tech content, NIKE's products include URL and E-CUE. These two pairs of professional skateboarding shoes both used NIKE's latest ZOOM AIR. SQUARE's insole technology allows users to more clearly feel the shock-absorbing effect of AIR, as well as the latest wear-resistant and breathable materials. Their positioning is for professional level skateboarders. But there are no products at the low end. NIKE immediately realized this problem, because NIKE knows that in the market they need to occupy, the mid-to-low end is the main battlefield, and consumers at this level are the most important. They occasionally engage in skateboarding for fun, but compared to professionals, it does not require such a high level of technical content. But one pays attention to practicality and style for daily wear. At this time, NIKE saw the success of AIR FORCE ONE in the retro market, and couldn't help but think of DUNK. In terms of market life, AF1 was almost at the end, but the top DUNK in the market at that time had not been developed at all. Pass. NIKE's designers plan to launch an improved version of DUNK to fill NIKE's positioning gap in the skateboard industry.

The final product is our protagonist today, DUNK PRO SB.

The new design reclassifies DUNK, including the low-barrel casual version of DUNK LOW and the high-barrel original design of DUNK HI. There are more detailed classifications in terms of functions. As the lowest-end original design, DUNK is positioned as a general casual shoe. Its workmanship is very ordinary and the materials are the most ordinary. After that, there is the ordinary DUNK improved version DUNK PRO as a substitute for the original DUNK. In terms of technology, there is no change. Just for the sake of beauty, Shunshou changed the design of the tongue and added an extra pair of shoelaces to create a different match. (BTW: What we generally call DUNK PRO B is actually DUNK PRO) Then there is DUNK PRO SB, which is positioned in the low-end skateboard industry and high-end leisure. It adds an extra-thick shoe tongue to the ordinary prototype DUNK, and adds the shoe itself. The skateboarding FEEL and comfort are the same as the DUNK PRO with an extra carry. The most important thing is that the insole has been changed to a ZOOM AIR insole with considerable technical content, and the shock absorption effect is absolutely first-class. Next, we will talk about DUNK PRO PREMIUM, an improved version of the regular version of DUNK PRO. It can be seen from the name that it is a high-end product. PREMIUM is positioned in the high-end casual market. The original intention was that all PREMIUM series were designed with the highest-grade brown oil leather. However, later on, the definition of PREMIUM series gradually changed, but it always represented DUNK collections are made with the finest craftsmanship and the finest materials or are available in super limited editions. The most high-end one is DUNK LOW PRO SP. So far, there are only 2 models. They are CHOCOLATE SP and ZOO YORK SP. In fact, SP is rarely circulated in the market. In fact, it is just a promotional shoe similar to NIKE. It is the best in the eyes of collectors.

Talking about today’s protagonist DUNK PRO SB, some people may say that this is just a business practice of NIKE. They copy the original products and there is nothing new at all. Then you are wrong. Although DUNK PRO SB does not have very advanced technology, but in some aspects, the significance of DUNK PRO SB is absolutely extraordinary, because it allows users to feel the latest technology while changing the original design as little as possible. , it can also be said to be a perfect combination of classics and new technologies. Of course, the success of DUNK PRO SB is inseparable from NIKE's own copying. NIKE has basically used the most common methods, using celebrity quotes, celebrities designing different colors, super limited editions, and the most popular CROSSOVER recently with other brands. Taking advantage of the avant-garde color design and quantity advantage, the success of DUNK PRO SB is impossible to avoid. The advertising effect made DUNK PRO SB become popular overnight, and the price can soar. In the eyes of collectors, a few pairs of DUNK PRO SB are definitely the best of the best. Due to NIKE's success in improving DUNK PRO SB, the subsequently withdrawn AIR TRAINER1 SB and BLAZER SB are very popular in the market.

Now let’s talk about a simple review of DUNK PRO SB. Let’s talk about LOW first. Because I have skateboarded before, and I also consider skateboard shoes from bigger brands such as DC and ES. Have some understanding. The appearance of DUNK PRO SB seems to be somewhere between casual shoes and skate shoes. Because it is based on ordinary DUNK, it does not have the fatness and exaggeration of skateboard shoes, but also because it uses a thick tongue, one of the elements of skateboard shoes, it is also different from ordinary casual shoes. Take a closer look at the materials, wiring and pasting of the shoes. The conclusion is that they are absolutely top-notch among NIKE shoes. The wiring is neat and there are no threads. There is absolutely no glue recorded on the outside when it comes to pasting. Holding the shoes in your hand makes people feel It feels as delicate as a piece of art. Finally, it’s time for the most important review, which is how it feels when worn. In the simplest terms, DUNK PRO SB gives people the feeling of being wrapped around the feet, a comfort that cannot be described in words. This is of course due to the ZOOM AIR insole. It is very comfortable when walking, and it feels completely different from ordinary DUNK. The presence of ZOOM AIR can be clearly felt, and it is definitely more than ten times better than the popular full-length AIR retro shoe AIR FORCE 1.

When running, I feel the advantages of the original DUNK design, which conforms very well to the terrain. As for the shock absorbing of ZOOM AIR when jumping, it is absolutely impeccable.

Air Force 1

Air Force 1 was born in 1982 and is deeply rooted in basketball. At that time, 6 basketball players were selected to endorse this shoe: Moses Malone, Michael Cooper, Jamaal Wilkes, Bobby Jones , Mychal Thompson and Calvin Natt, they are carefully selected defensive experts who brought this basketball shoe to the world. With classic posters and tough stance, Ma Long and his partners demonstrated the six elements of AF1’s success: grandeur, durability, transcendence, boldness, consistency and purity. AF1 conquered the earth!

Nike selected these "original six" professional basketball players as the spokespersons of Air Force 1 in 1982. They took off from the track on this classic poster and successfully flew across basketball and culture. From this moment on, basketball is no longer the basketball it once was. Because of this, this photo of the "Original Six" wearing Bruce Kilgore's masterpiece speaks of a different kind of relationship between brands and basketball players, one that aims to truly fulfill the needs of the players. In this "original six" - Moses Malone (Moses Malone), Michael Cooper (Michael Cooper), Jamaal Wilkes (Jamaal Wilkes), Bobby Jones (Bobby Jones), Mitchell Mychal Thompson and Calvin Natt—Twenty-five years after this photo was taken, the products they endorse are still garnering critical acclaim, and people are not only recognizing their message realism and immortalizing the basketball shoes they wore. In fact, the Air Force 1 is more than just a pair of shoes: it is an experience, a bridge between the place of its birth and a culture that itself survives. The "First Six" are the six original chains: six messengers of funk, freedom and power. They have a past, a present and a future within them, and that's what we're about to see.

Air Force 1 has always been based on the exquisite workmanship of Nike technology. It is for this reason that the "First Six" footwear and apparel will follow the overall guiding principles set by the Air Force 1 series. In addition, there are six pairs of specially designed Air Force 1 Lo sneakers, each featuring the portrait crest of each member of the "Original Six". An important design element of the "First Six" apparel is descriptive language that captures each member's on-court style. In this way, the impact of the "First Six" on the cultural spirit of AF1 can be effectively made clear. Moses Malone gave Air Force 1 a grand temperament, the durability of the shoe was inspired by Jamal Wilkes, and Michael Cooper revealed a drive to constantly transcend to a higher realm. AF1's bold stance is best exemplified by Mitchell Thompson's on-court style of the "First Six", while the continuity of sneakers is best demonstrated by Bobby Jones' on-court style. The person who best interprets the pure essence of Air Force 1 is Calvin Knight in the "First Six". His grasp of the game is like the sneakers he endorses, clean and profitable.

Magnificent, durable, transcendent, bold, coherent and pure, these qualities are all injected into the "First Six" Air Force 1 series. Each of these words is a level of technology that requires true design and innovation to create exceptional performance.

In 2007, Nike re-selected six stars to endorse Air Force 1. Even though Air Force 1 has left the basketball court, its sportsmanship remains.

Kobe Bryant, LeBron James, Rasheed Wallace, Amar'e Stoudemire, Tony Parker and Vince Carter became the "new six" of Air Force 1, taking on the responsibility of The historical mission of carrying forward the spirit of Air Force 1.

From Akron, Ohio to the streets of Philadelphia, from the South Coast to the French coast: Air Force 1 is as alive in these six newcomers as it was in the original Six. Likewise, through them, the Air Force 1 embodies some important characteristics; qualities that are unique to each athlete's personality and style. Cold beauty (Parker), traditional core (Wallace), independent defiance (Carter), power of respect (Amar'e Stoudemire), tough heart (Kobe Bryant) and kingly style (LeBron). These six newcomers bring such an aura and such a mental state wherever they go, which can transcend any boundaries or restrictions. Their style on the court is the style of Air Force 1; and off the court, every new spokesperson of Air Force 1 knows that tradition not only needs to be protected, but also needs to be carried forward.

12 exquisite Air Force 1s, Air Force 1s specially created for 30 NBA teams, Air Force Lux Pack priced up to 16,000 yuan... Every pair of shoes is hard to put down. Highlighting the unique charm of Air Force 1.

So far, the nature of air force 1 has changed, becoming a street fashion shoe rather than a purely basketball shoe. But its influence has never diminished, and it has witnessed the rapid development of basketball in a quarter of a century. Now it has become a versatile shoe for all kinds of trendsetters and an indispensable trendy item.

After Air Force officially stepped onto the stage, it began to be welcomed by a large number of players. The emergence of Charles Barkley once again raised Air Force 1 to a new level. Since then, this pair of sneakers has become a spiritual pioneer, which began the rise of Hip-Hop culture. Air Force 1 has extended a large number of branches, AFII, III, 180 and even the classic Air Max CB2 at the feet of Charles Barkley are also derived from Air Force.

The Fab 5 of the University of Michigan (including Chris Webber, Jalen Rose, and Juwan Howard who are still playing in the NBA), which became popular in the United States, also wore Force sneakers. For the first time, they shocked the country by pairing black socks with all-black Air Max Force 180s. Their NCAA final against Duke University became a showdown between two cultures. Hip Hop Basketball versus college basketball. The Force at their feet is the most obvious symbol of their style. With their brilliant skills and advanced looks, they quickly became the heroes of children all over the United States and the darlings of the media. Children were fascinated by them, and every youngster began to learn how to dress them. Force has become a must-have ticket for every golf course. Since then, Hip-Hop Basketball has begun to enter the mainstream.

Over time, Air Force 1 began to come together more and more with rebellious athletes. The technology and innovation brought by Air Force are not only evident on the court. His spirit also began to enter everyone's life.

What was an innovative work back then has become a classic today. If Nike created Air Force 1, today Air Force no longer belongs solely to Nike, but has become a symbol of the entire sneaker culture. Today, Air Force 1 perfectly interprets the word retro. Designers have injected new soul into Air Force 1 with new expressions of colors and patterns. It has become a must-have shoe worn by young Americans every day.

When Randy Foye and Rudy Gay, rookies in the 2006 season, participated in the shooting of the famous National Basketball Magazine for the first time, they were a little shy and chose to wear pure white Air Force 1. In their hearts, Air Force 1 is a cool style. , a trend.

Similarly, Air Force 1 has been given different themes to express on sneakers and has become the prey of collectors. Some were even priced at as high as 10,000 yuan. Many people in the entertainment industry and celebrities are proud to own an exclusive pair of Air Force 1s. When Kobe Bryant endorsed SONY's NBA 2007 this summer, SONY's gift to him was a pair of globally limited Air Force 1 playstations.

When sneakers have become a culture, then they are a work of art.

Even in China, the trend of Air Force 1 is also flourishing. Many young people will own a pair of Air Force 1 because it is a way to express their own style. When Hip-Hop has swept the world, Air Force 1 has naturally become an indispensable equipment. The sneaker culture led by Air Force 1 has also fascinated many people.