Do new media operations across majors

Is it difficult to operate new media across disciplines? Some students don't want to do their own undergraduate work, but want to do the work of new media operation across majors, but they don't know what knowledge and skills to prepare. Through my own work practice and experience in cross-domain new media operation, I wrote a detailed strategy for cross-domain new media operation, and you can collect it if you are interested.

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Let me talk about the background first. After 95 years, I am a fresh graduate of international trade, and I am not interested in foreign trade. Before graduation, I decided to do the work of new media operation across majors.

In order to do interdisciplinary new media operation, I almost searched and browsed the posts and notes related to new media operation in Zhihu and Xiaohongshu, and consulted many brothers and sisters. After some unsuccessful self-study, I spent thousands of dollars on an online new media operation training program. After more than three months of study, I have gained a lot.

The following is what I wrote about all the preparations for new media operation across majors!

Many students have a puzzle: I am a civil engineer, I am a reporter and I am a physical education teacher. I want to do new media operations across majors, and I don't know if it is feasible. In fact, it is feasible. If you browse the job requirements of new media operation on some recruitment websites, you will find that there is no specific requirement for what major to study in this position, as long as you have the relevant ability.

Therefore, it is completely possible to do new media operations across majors!

If you don't like your major very much and decide to apply for a job across majors, you must seriously consider three questions:

Let me talk about myself here. Why did I give up my international trade major and do new media operations across majors?

Say it out, I'm afraid my mother will pick up the hanger and chase me. It took me four years to prove that the international trade business is not bad, but I don't like it very much! Alas, the tuition fee was paid in vain, wasting thousands of dollars that my father gave me every year.

This is a foreign trade letter of credit document operation to be done in class, so be careful! Be careful. More detailed! Wrong decimal point may be in big trouble!

I prefer to dig vector icons to make posters, write copywriting and typesetting, chat with others online, and then figure out how to shoot short videos when I have nothing to do. Out of love, I choose to do new media operations across majors.

Understanding the operation of new media has two parts:

New media: Generally speaking, it is media that relies on new media network channels such as Bi-dimensional, Little Red Book, Baijiahao, Tik Tok, and Auto Fast Consumer, which is different from traditional media such as newspapers, magazines, TV stations and radio broadcasts, and usually operates its content in the form of pictures, words, audio and short videos.

Operation: it is a manual intervention aimed at improving the commercial conversion rate, which can be summarized as follows:

There are many contents in the preparation section, and friends can look at the parts that interest them:

I browsed and analyzed the typical job requirements of more than 20 new media operations on the vertical recruitment website. Com, and summed up seven abilities needed to engage in new media operation:

Copywriting ability: Copywriting is not writing articles. Copywriting ability is the most basic ability to engage in the new media industry, that is, how to catch the user's eye in the massive information flow and arouse his interest in reading your article; For example, a headline "Come and use my products" and "Ten cosmetics that scream when Li Jiaqi sees them" have different publicity effects, so it is necessary to attract and convince users.

Design and typesetting ability: the presentation of pictures and content will greatly affect the user's reading experience. Whether it is graphic typesetting, event posters or user landing pages, operators need to have certain design capabilities. Messy typesetting and random color matching design may make users feel distrust.

User's emotional ability: in the final analysis, it is to understand customers. Basically, all the work of new media operation is around users. When the user says she has a stomachache, you can't give her headache medicine. You should feel the same way, think about what you need when you have a stomachache, understand the user's psychology and solve the real pain point of the user.

Content creation ability: Create content that users really need and high-quality content that is valuable to users. For example, some educational institutions will do some practical preparation skills for students who take the civil service exam, and how to plan the time before the exam can effectively solve some minor difficulties that students encounter in the process of taking the civil service exam.

Data analysis ability: that is to say, speaking with data, some data representing user behavior will be obtained at all stages of new media operation. Only by sorting out and analyzing these data can operators make better adjustments or plans and achieve better marketing results.

For example, an article on the official WeChat account did not respond after it was published. If the opening rate of the article is low, it may be that the title is unattractive and the user does not open the article to read. But if the opening rate is high, it may be that the content is not good enough to attract readers' attention. If the number of people who cancel attention increases, it may be that the quality of your content has declined.

Marketing planning ability: marketing planning is a process that operators attract target users by designing various links according to marketing objectives, with the aim of realizing commodity transformation or enhancing brand influence. From arousing users' interest to completing commodity transformation, every step is the embodiment of operators' thinking.

Practice of new media platforms: Be familiar with the operation rules of major new media platforms, each platform has different tonality and different operation modes in different channels. Common new media platforms include official WeChat account, Weibo, Zhihu, Xiaohongshu, Tik Tok and Douban.

Self-study: I am just a small white who studies the operation of new media across disciplines, not a small white who just went online in the village. It's not a problem to find resources online or anything ~

I am willing to grab all kinds of new media operation materials on the Internet, sort out and summarize them myself, start to learn up up, and recommend a treasure resource search engine-Disk Search.

Reading: books are still to be read, and knowledge is the ladder of human civilization and progress! Cross-majors need to learn more professional knowledge!

User psychological category:

Business plan category:

Content creation class:

Design typesetting class:

Read my new media operation introduction e-book, compiled for 2 weeks ~

Brush category:

As an interdisciplinary Chinese cabbage that knows nothing about the operation of new media, Xiaobai Gospel can't systematically sort out and summarize itself every time it searches for relevant resources. Because I don't know which content belongs to which part at all, and it's getting messy. I signed up for a course and opened a new world of operation ~

Of course, lost friends can also talk to me about the introductory experience of new media operation.

Look at my notes. Ugly, hahaha!

Learning information platform broadcast, interested can search by yourself ~

Tool collection: I made a brain map of tool collection when I was studying ~ I can save it if necessary. Although most of them are useless, I am really happy to share them with others. That's right, man, I'm just showing off! ! !

There are many new media platforms, and the rules and tonality of each platform are different. You have to use different operating methods in different new media channels and do them step by step to realize their differences. Beginners suggest starting with running WeChat official account that interests them.

The first account was created when I was learning new media operation knowledge, which recorded my little experience in the learning process ~

Resume preparation: whether it is hard enough depends on your application! Changing majors does not mean that we are unprofessional and show our excellent self.

The following is my resume, which took two weeks to organize. It is divided into PDF preview and word modification file, which is very convenient for reference modification.

Interview preparation: make all kinds of preparations in advance to ensure foolproof! Give yourself a psychological hint: I am a stubborn Xiao Qiang, and I can't beat me in the interview!

Off and on for more than three months, it is really difficult to find a job across majors. I have tried to give up many times in the middle, but if I persist, I will eventually come to an end. If you are interested in new media, you can also talk to me about your experience.

No pains, no gains. What you sow today, you will reap tomorrow! I am A Jiu, a young man who believes that hard work will always pay off. I want to share a sentence that I like very much: Try harder and the wind and water will flourish!

Last encouragement, a bowl of poisoned chicken soup ~