Where does Starbucks' arrogance in China come from?

According to the woman, she also consulted Starbucks in advance whether she could go to the store to make up, and she got a positive answer at that time. After getting permission, a group of three people came to the store to make up and spend money in the store. Because they are afraid of influencing others, they choose to sit in the corner and make up.

But in the process of makeup, she was driven away by the clerk, who also scolded: get out!

Regarding the expulsion, the Starbucks store manager responded that if the customer sprayed something, it would remind him that the matter had been handled by the superior manager, and the specific handling situation could not be known due to authority reasons. As a store owner, the meal fee has been refunded and two coupons have been given as compensation.

This is not the first time Starbucks has driven away customers in China!

On February 13, 2022, Starbucks became the target of public criticism because of the incident of driving away the police!

At that time, some netizens directly named Starbucks in Weibo and asked: @ Starbucks China @ Starbucks Chongqing, you are so powerful. @ 中中中中中中中中中中中中中中中 2000

At that time, when the policeman on duty was having lunch at the gate of Starbucks China Chongqing Store, he was driven away by the clerk, who also claimed, "Can you eat somewhere else? You will affect our brand image. "

Moreover, Starbucks also called afterwards to complain that the police had lunch at the door of the store, which affected the brand image!

Starbucks was criticized by public opinion after the expulsion of the police, but they have not changed!

A condescending gesture, cold and mean language, unpleasant arrogance. Starbucks is still going its own way!

Who gave Starbucks such a strong sense of superiority?

According to the annual report for fiscal year 2022 released by Starbucks, at the end of the fourth quarter of 2022, Starbucks had 357 1 1 stores in the world, of which the United States and China accounted for 6 1% of the total number of stores in the world.

In the China market, Starbucks stores have achieved record growth in this quarter and the whole fiscal year. In the fourth quarter, there were 260 new stores, with an average of 3 new stores every day, including 1000 in Shanghai and 6000 in China. In fiscal year 2022, Starbucks added 6,665,438+0 stores in China and entered 22 cities. * * * Operating 602 1 stores in 230 cities.

Behind Starbucks' arrogance, on the one hand, it is the psychological distress of the clerk who worships foreign things and flatters foreign things, on the other hand, it is Starbucks' values of "bullying customers"!

"Anyway, there are many consumers, and it doesn't matter if one is missing." China people's money is so easy to earn, and it's so easy to get it!

To change this situation, on the one hand, state-owned brands should rise, make products and establish brands, not only seize the domestic market, but also actively go abroad to compete with other world-class brands and seize the world market share!

On the other hand, I still hope that those consumers who worship foreign things will stand up and stop kneeling.