Five-minute business school 04 1

Liu Run 5 Minutes Business School Diligent Tribe Note 33

Concept: BFD rule

How can we arouse the strong emotions of consumers? Michael Massant, a famous copywriter, said that you should start with three "core emotions" of people, which are faith, emotion and desire, or BFD for short.

Copywriting is words, photos and videos, which arouse consumers' strong emotions and prevent them from buying or spreading your products. A good copywriter is a salesman sitting behind a keyboard. Then how can I write a distracted copy? 1) echoes the beliefs of consumers; 2)*** Ming consumer sentiment; 3) Satisfy consumers' desires.

Contact person:

1. "Making Creativity More Sticky" mentioned six weapons of sticky copywriting: simplicity, contingency, concreteness, credibility, emotion and story.

Emotional copy:

2. The Story of Madness mentioned six principles of viral marketing: social currency, inducement, emotion, publicity, practical value and story.

Emotional copy:

3. Professor Li put forward a list of ten requirements in the 14-day change plan: low price, performance, novelty, customization, accessibility, high-end, portability, process experience, risk reduction and ideal self.

Ideal self-style copywriting:

Application:

How to write an explosive copy for Five Minutes Business School?

1. Faith: Others just "know" and we "did it"-business school solves a business problem for five minutes every day and builds your full set of business practical skills in 365 days.

2. Feeling: I have learned a lot of concepts, but I still can't live a good life-business school solves a business problem for five minutes every day and puts knowledge into action.

3. Desire: miss the MBA, don't miss the business school for five minutes-199 put 260 sets of commercial weapons in your pocket.

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