How to open a nail salon without experience? Here is a detailed guide to starting a business.

Many people come out to learn manicure and start their own businesses. But because I am an entrepreneur, I have no experience in store operation, and I am even confused about the preparations for opening a nail salon. I don't know where to start.

If you are in such a confused stage, you may wish to take a good look at this nail shop entrepreneurship strategy, full of dry goods!

First, understand customer needs.

To start a business in a nail salon, you must first understand the market. You need to use reverse thinking to think about what consumers will pay attention to when choosing a nail salon.

The following is a list of articles on consumer psychology that have been studied by the market and are relatively reliable at present:

1, the professional level of nail shops

2. The service level of nail shop assistants

3. Decoration environment of nail salon

4. The ability and fame of manicurists

The ways for customers to choose nail shops are mainly in these aspects:

1, through your own detailed understanding and personal experience.

2. Through the introduction of a manicurist

3. Through the introduction of friends

4. By reading magazines, advertisements and TV.

This means that whoever can satisfy most customers will have a huge market.

Second, the store location lease

Where is your nail salon? Site selection involves two issues, one is the ability to pay the rent, and the other is the conditions of the lease.

For example, small and medium-sized nail shops need less space and can be located in high-rent areas with dense crowds and developed businesses. If you plan to be a large nail salon, you should consider whether you can afford the high rent for a certain period of time.

In terms of leasing, there are two kinds: fixed price and percentage. Pricing means that the rent is constant, the percentage is similar to the shareholder system, and the rent is lower. It is recommended to book a lease of 1~2 years first.

Third, nail tools

"If a worker wants to do a good job, he must sharpen his tools first." Opening a nail salon requires two tools, one is consumables and the other is hardware.

Consumables include: base oil, nail polish, softening cream, bleaching agent, nail polish thinner, nail essence, bright oil, nail skin softener, polishing sponge, grinding block, 100 grinding strip, 180 grinding strip, foot grinding board, sand strip, nail file, nail clippers, hand bowl, finger skin softener, nail clippers, nail polisher, nail polisher, nail polisher and nail polisher.

Hardware includes: nail table, nail chair, nail lamp, nail machine, etc.

Attention! Professional products are as important as professional nail art, especially when positioning high-end nail shops, don't just covet temporary cheap and lose long-term benefits.

Four. Procedures and certificates

The documents needed to open a nail salon are:

1, business license, go to the industrial and commercial bureau for processing.

2, health permit, go to the health bureau.

3, tax registration certificate, go to the local tax and national tax departments.

4, fire permit, to the public security organs of fire control institutions.

Verb (abbreviation for verb) reserves

Preparatory expenses include nail training fees, nail tools purchase fees, shop decoration fees, and fees for handling various procedures and certificates.

Buy necessary products for opening a shop, such as primer, nail polish, phototherapy machine and other tools. Don't buy too many goods in the early stage, and replenish according to the actual situation of your store after operating for a period of time. If the nail salon is a small and medium-sized shop, it is not recommended to buy too many high-end products. You can choose a small amount of high-end nail polish to wash the facade.

Six, manicurist team formation

Manicure recruitment should be careful! The reason is that although there are many manicurists at present, few have been trained in formal schools. They have not systematically studied nail art knowledge, nor have they been trained in service awareness.

It is recommended to recruit experienced manicurists as store managers; If you are a store manager, I suggest you go to a professional nail salon to further improve your management skills.

Seven, store operation management

In recent years, nail shops have mushroomed all over the streets. How to stand out among many nail shops depends on operation and management. Here are some operating tips:

1, the technology is in place. I don't need to elaborate on this.

2. Choose a good store address. When choosing a store, we must first meet the entertainment concentration, followed by the flow of people. It is best to choose a crowded place, such as a block or a shopping mall.

3, packaging image, nail shop is related to beauty, decoration can not be too casual. Moreover, the audience of nail shops is mainly women, so it is suggested to design beautiful images and unique decoration styles according to girls' favorite.

4. Channel publicity. Make use of various self-media platforms and beautiful packaging images to turn the store into a punching place for online celebrities, without worrying about no traffic.

5. The customer is God. Meticulous service will make customers feel intimate and win word of mouth in the industry.

6. Promotional activities. Discount promotions in the early days of opening stores and holidays will make customers flock to them.

7. Introduce beauty projects. Most girls who come to do manicure pay great attention to personal maintenance, and can push a hand care project when doing manicure for customers; In hot summer, you can give a foot care to customers who come to do toenails. In the nail salon next to the office business circle, most customers are office workers who have been sitting in front of the computer for a day, so they can be given a shoulder and neck care.