How should beauty salons and tattoo artists do WeChat marketing?

The question of WeChat marketing has actually been asked many times. I think the key to WeChat marketing is the quantity and quality of fans.

1, clever use of QR code: Most of the WeChat activities we saw before were to share a connection, and few cases were to identify and judge excellent cases of new and old members by sharing QR code. The generation method of QR code has already amplified the activities of WeChat, and it is no longer the kind of small game that can be shared with friends with one click. Can realize the scanning of netizens across the line, and realize Weibo sharing. And sharing pictures with friends or various groups during the chat, so that many participants can think and do this kind of diffusion. At the same time, the recording and recognition ability of QR code makes the whole activity technically enhanced.

2. Mining user circles: The way to attract participants to increase game scores through sharing is to mine user circles through penetration. Everyone has their own circle on social media, sharing and moving through mobile phones and PCs, and attracting participation in activities through personal communication skills. This kind of marketing power should not be underestimated, and the continuous expansion of the circle is also the hot moment of this activity.

3. Pay attention to the creativity and process of the activity: first, give the activity a tall name. Moreover, if we set up WeChat activities, the participation method must be simple, and the background process may take many steps, but the fewer actions users need to participate in, the better. As long as you grab the red envelope, you can complete the activity simply and increase the participation in the activity. These simple and practical functions can be built through a zero-sum micro-assistant-a third-party platform.

4, fan membership precipitation: through an activity to attract the attention of users, and in-depth interaction, let it settle down, and can recognize the brand, there are different activities on a regular basis, at the same time, after fans come in, they can bind members and query points. The setting of the whole system should also take into account the precipitation and activity of the fans. The membership function module in zero-sum micro-assistant can easily realize this kind of emotional communication and resource accumulation.

Many merchants have gained a large number of fans through zero-sum WeChat marketing assistants. At the same time, we should realize that although the gathering of fans is the most important thing in the construction of WeChat official account, the operation and management after fans are attracted is very important. The number of fans of a platform and a brand determines its value, and the stickiness and activity of fans are also important factors of value. The success of an activity cannot be said to be the success of the interaction between the brand and the fans. How to do a good story among fans in the future is a long-term matter that needs careful consideration, but the focus is on fans' sense of identity and belonging to the brand and platform, so that fans can stay here for a long time.