How to say the promotion of skin care in spring?

1. Promote and establish customers' awareness of sun protection in spring.

As the saying goes, "No sunscreen in March, spots in April." Sun protection in spring is more important than in summer. Sebum secretion will become more active in spring, and dust, dust and bacteria in the air can easily block pores. Small acne such as acne often appears quietly.

Sun protection in spring is different from that in winter. Although spring is not as cold as winter, ultraviolet rays are more harmful to the skin. It is cold and windy in spring. Therefore, in spring, we should not only prevent sun exposure, but also prevent injuries.

2. Lay a good foundation for sun protection in summer

Theoretically, if you sell a sunscreen in March, two to three months later, you will meet the peak of sunscreen in summer, and at this time, customers will buy another sunscreen with a high time. After using high-magnification sunscreen for three months, it will enter autumn, and then use whitening sunscreen products to repair it and transition to winter. When the store recommends sun protection, it should pay attention to different models in winter and summer, and the sun protection does not cross the New Year.

3, sunscreen in spring, experience is king.

One of the benefits of sun protection in spring is that customers can enter the store through experience. Shops can guide customers through publicity methods such as "sunscreen gas station" and "sunscreen test in advance". Let customers know the importance of sun protection in spring, and then let customers experience the clothes they try on. In the process of introduction, let customers slowly accept the concept of sun protection in spring.

Through the promotion of the concept of sun protection in spring, even if customers have no strong desire to buy sun protection, they can experience it in the store, allowing customers to apply sun protection in the store in the morning, replenish sun protection in the store at noon and unload sun protection in the store at night.

4. Open small classes to promote sales.

Sun protection in spring contributes to good communication between shops and customers. Shops can try to give a small lecture on "Small Sun Protection Class", which is similar to the "Beauty Class" and "Small Salon in Store" that are being done everywhere now, to explain the role of spring sun protection to customers. Not only will it not waste the time of the bus, but it will also give customers a deeper understanding of sun protection and make customers want to buy under the background of several customers.

5. Promote the sales of moisturizing products.

There will also be windy and dry weather in the spring sunscreen season, and customers will be drier after using sunscreen. Therefore, in this weather, you can recommend hydrating products and sunscreen bottoming products to customers in time. Such as muscle fluid, moisturizing essence, hydrating essence and so on.

Pakistan should patiently explain the characteristics and experience of spring sun protection to customers, and tell customers that sun protection combined with moisturizing products can better promote the sales of moisturizing products in the store. Combined with the characteristics of sun protection in spring, there are still many moisturizing products in stock in the store, which can be sold again.