Beautiful China scenery in the eyes of foreigners

Every time around the Lunar New Year, all kinds of beauty and luxury brands will have a "Chinese style". Estee Lauder and Armani have set off a new trend in the beauty circle. -All makeup products that can be printed with patterns are printed with zodiac patterns, such as powder cake, highlights, eye shadow, blush and so on. Now some professional makeup products that have not been opened in China have also kept up with the times. However, the original intention of these limited editions is tailor-made for the China market, but many of them are too "spicy eyes" to be recognized by consumers.

The brand that has been spit out year after year is not only a business between you and me, but also an anxiety that there is no reciprocal communication between cultures.

Ugly and expensive, what is the misunderstanding of "Chinese style"

When did the annual "proposition composition" of various brands become more and more "spicy eyes"?

Armani prints the word "Fu" on the cosmetic box every year. 20 19 he finally made a little progress, and made an abstract picture of the brand logo in Chinese window lattice style with red and gold color matching. After the macaque, rooster and Dalmatian were printed on the compact, in 20 19, the crystal collage compact with pig color was produced elegantly and grandly and sold at a high price.

At the beginning of 20 19, a series of China-themed posters released by Doctor Who, an old British opera bone, drew inspiration from the court paintings in the Song Dynasty and used meticulous techniques to blend in with images such as mountains and rivers, flowers and birds, pavilions and pavilions.

More "spicy eyes" come from luxury brands. For example, Louis Vuitton's limited edition Zodiac scarf is an eye-opener. The scarf is densely printed with cartoon patterns of the Chinese zodiac and Louis Vuitton's iconic reading glasses, with bright background colors of sapphire, scarlet and magenta. These scarves are lined up and look like children's open-backed pants hanging in the alleys of the old city of Shanghai.

Speaking of the "Chinese style" in fashion, there are many tragedies of foreign designers fighting for their waists. -Balenciaga's woven bags popular in Spring Festival travel rush craze, Roy's hot water bottle, Chanel's northeast flower jacket, the striking word "get rich" on Nike sneakers, and the stunning dragon painted on the "Victoria's Secret" show all made China consumers post on social networks: Forget "Chinese style".

Only by letting people who know do what they know can cross-cultural communication be realized.

After seeing the beauty and fashion colleagues in the same predicament, the film company took the lead in learning the lesson. When domestic consumers are speechless about the big-name products of "Chinese style", a number of TV series "Chinese style" posters have saved everyone's confidence.

At the beginning of 20 19, a series of China-themed posters released by the old British drama Doctor really made people sigh "eye washing". This group of posters draws inspiration from the court paintings in the Song Dynasty, and combines the ancient images of China such as landscapes, flowers and birds, pavilions and pavilions with meticulous techniques. In composition, they organically integrated the characteristics of contemporary China with the core content of the original drama series, and completed a beautiful dialogue between the classical and the modern, and between the East and the West. These posters of 1030 10 broke away from the long-standing "stereotype" of China, jumped out of the aesthetic limitations of farming folk customs, and effortlessly showed the aesthetic height achieved by traditional elite culture. This aesthetic spirit is seamlessly connected with the modern spirit of the contemporary world.

Influenced by Doctor Who, Disney released Chinese theme posters of 2065 438+0030 19 major films such as Doctor Who, Captain Surprise, Dumbo, The Avengers, Aladdin, Frozen and The Lion King. There are 0 100, 0 100, 0 10, 0 10, 0 10, 0 10.

Have the crews of these film and television dramas turned to China Connect for help? The answer may be surprising. -The film invited the China team. The original intention of letting China designers who specialize in the art industry sell these posters is to "specially supply" them to the Greater China market. Unexpectedly, these posters were not only recognized by the audience in China, but also spread through social networks, allowing the audience in Britain and the United States, where the works originated, to post on social networks: seeking popular science and exporting reversely. It turns out that "Chinese style" is such a fascinating treasure!

Let people who know do what they know, which is the necessary foundation of cross-cultural communication. It is understandable that brands are keen on the theme of China, starting from business opportunities. But the harsh and helpless fact is that most foreign designers have limited or no knowledge of China. Dior used to make Zhang Xu's calligraphy into a dress pattern, which brought fashionable Chinese character style. When a designer travels in China, he often sees the word "demolition" in an urban area that is about to be rebuilt. The locals told him that the word means "it will be better in the future". Later, the designer returned to China and took the word "demolition" as the theme of this season's ready-made clothes. The passers-by the designer met meant to be a kind of ridicule. Designers themselves have a good wish, but because of misunderstanding, it has become an embarrassing thing in fashion. And how many brands of "embarrassing things" are not because of "double-blind" diaphragm?

Related questions and answers: What are the characteristics of the mouse head and rabbit head in Yuanmingyuan 12 Zodiac? Featuring copper, western faucet in Qing Dynasty.

The bronze statue of rabbit's head is a bronze relic of Qing Dynasty in China, which was looted and lost overseas after 1860 "burning Yuanmingyuan". It is one of the bronze statues of the 12 Zodiac in Haiyan Hall, West Building of Yuanmingyuan, Beijing, and a well-known China cultural relic lost overseas.

The bronze statue of the zodiac at Haiyan Hall in the West Building of Yuanmingyuan was designed and produced by Emperor Kangxi under the guidance of French missionaries. From the etchings painted by missionaries, it can be clearly seen that the bronze statues of the Chinese zodiac are lined up on the left and right, and each statue has six, representing the twelve hours of the day respectively. Every hour, the bronze statue of the twelve zodiac animals representing this hour will automatically spit out the spring water from its mouth. At noon, the twelve bronze statues will simultaneously spit out the spring water.

Related Q&A: The rural old man said: As long as there are many fish in the river, the land on the shore will harden. What is the basis? Uncle Liu drank some wine at noon and his legs floated. He felt that he walked much more briskly, so he took advantage of drunkenness to hum a tune with his hand on his back and went outside the village to check the land planted by his son.

This land was originally planted by Uncle Liu himself. A few years ago, I couldn't plant it because of low back and leg pain, so I planted it for my son. The land is good and fertile, and he is still guarding the pond. Where there is drought, there is water to fight drought.

Uncle Liu has been living in his daughter's house for several years, and his wife has to help her take care of the children, so the old couple lived together in her daughter's home city. No, don't worry about the eldest nephew. The old couple have returned to their village.

With a slight shake, Uncle Liu came to the place where the crops grew to the envy of the whole village. The pond is rippling, but the land he is proud of on the shore seems to be a mess. The peanuts by the pond were badly trampled upside down, and the flowers over there didn't grow well.

There is still rubbish in the field! ! Uncle Liu found some beer bottles and cans in the field and walked from one end of the ground to the other. Uncle Liu searched for a fire in his chest and found that the ground was a mess, with plastic bags left over from eating snacks and plastic bottles left over from drinking water. There are actually piles of shit on the ground. How to plant such cultivated land? This is almost a dump.

Just when I was depressed, a car stopped with a creak, and two men in their forties came out of the car hunched over, carrying buckets and fishing rods, and came from the peanut field without paying any attention to the crops under their feet. Uncle Liu was so angry that he turned our house into a road.

Uncle Liu stood on the ground and looked at the two men. They came to the pond talking and laughing and stepped on peanuts. They put their belongings in the peanut field and began to get busy. This made Uncle Liu very angry. Uncle Liu scolded his mother in his heart: Why did I say it so hard? I thought my son had been planted for several years. It turns out that all the fishing turtles and grandchildren have been trampled into a solid ground. How can this grow good crops?

So Uncle Liu stepped forward to strike up a conversation with others: Fishing? Are there any fish in this pond? The two men proudly said, Yes, yes, we caught a grass carp weighing more than three kilograms the day before yesterday. The fish here are all small fish caught from other places and released. In recent years, fish have grown up.

Uncle Liu is angry, but he is not angry. After asking, he went home. After returning home, he went to look for pesticides. His wife asked him what he was doing. Uncle Liu said: My family keeps fish in fish ponds, so don't think about growing crops in that place. Some rabbits trampled on it.

Uncle Liu wants to kill the fish in the pond with pesticides, but Aunt Liu won't let him live or die. Later, Aunt Liu said that we really couldn't do it, so we cut down a few wild jujube trees in the mountains and came back to see how they fished and put all the wild jujube trees by the pond.

Finally, the old couple listened to their wife's words, went to the mountain to cut down some wild jujube trees, and planted many spiny wild jujube trees in the field beside the pond. Uncle Liu often wanders around the fields when he has nothing to do, picking up garbage and burying a few pieces of shit. Uncle Liu thinks that after pulling out peanuts, it is necessary to apply more soil fertilizer to the field and even dig deep into the land to raise them quickly.

The land is very good. It should have been possible to grow crops. Just because I was guarding the pond with fish, I was often visited by fishing enthusiasts, so I was seriously damaged and trampled over time.