My family raises chickens and wants to sell them online. How can we open the market?

Experience: Raising chickens well is the first step of online sales, and then adopting a variety of combinations such as eggs, falcons, hens and old hens, and various online sales methods will definitely open up the sales situation.

I am from the countryside and live in the city. I keep chickens at home. I once sold 10000 earth eggs in a week in the WeChat circle of friends. There are many online sales methods now, and network marketing environment is better than before. It is not difficult to raise chickens to open up the situation. It's over. Pay attention to Tianjin and share more topics about agriculture, countryside and farmers.

First, raising chickens is the premise of online sales.

Consumers who buy chickens online are generally graded and pay great attention to shopping quality and experience activities. First of all, there must be a good chicken with good taste and high freshness. Generally speaking, free-range chickens are loved by online consumers.

Five years ago, I bought an incubator in my hometown. I hatched 3600 eggs at a time, and the hatching rate was 98%. Among them, 1.600 eggs were hatched for nearby villagers, and1.a chicken in 5 yuan was taken home to raise. If you feed it for 45 days, you will make up 3 yuan. Through this model, the chickens hatched by themselves have only 1 yuan of egg money.

After 45 days of age, chickens were raised outdoors, and some brain-dead chickens were destroyed by natural enemies such as eagles and weasels, with a yield of about 83%. Tie a yellow flag with a big flagpole to drive away the eagle and enlarge the rooster as the guard leader to prevent natural enemies.

Careful management to improve efficiency, a chicken feeding corn every day is controlled at 1.5 Liang, and insufficient chickens go to the fields and forests to find food themselves.

Put it in the pheasant every day, feed it with water at dawn, guide it up the mountain with feed, dig out the grass and insects in the leaves to eat, and feed it with corn kernels when it comes back at night. In this way, the chicken has been running healthily and the meat is really delicious.

With good products, online sales will be much easier.

Second, a variety of product combinations cover more consumers.

According to the life cycle of chicken and its product form, a suitable chicken product combination is constructed. At that time, there were 2,000 chickens in my hometown, and there were 500 finished chickens 1.500. Half of them were sold immediately when they were three months old. Some of the 800 hens were sold three months after the peak laying period, leaving more than 300 old hens for one year.

Planning the reservation card, 200 yuan can get two chickens, 70 fresh eggs (30 yuan, 200 yuan, 70*2 yuan), single items and prepaid cards in advance.

The bottom price sales strategy is to open a circle of friends on WeChat (headline Tik Tok now), and each box of earth eggs is 100 yuan (50 pieces), and the annual card of earth eggs is one yuan in advance. Customers can taste the conditional special products as soon as possible.

Third, combined with online sales methods.

The first is to promote the circle of friends and brush the sense of existence. Take a simple photo with your mobile phone and send photos of chicken eating once or twice a day to let friends know what we are doing, and enthusiastic netizens guide us to do it. Choosing meaningful moments to shoot all stages, such as the process of eggs floating on the water and chicks hatching, is a surprise and fresh for urbanites.

Engage in activities such as forwarding lottery among friends and constantly expand the circle of friends.

The second is to broadcast the breeding process live and accumulate fans. From planning to implementation, in the process of raising chickens, shoot a video once or twice a day to talk about the fun and difficulties of raising chickens and interact with fans, such as asking fans to give some advice on how to prevent weasels. Fans are gradually transformed into customers, shareholders, channel partners and so on. And they can really solve problems that individuals can't do.

Third, talk about experience sales. Coordinate the property, go to the high-end residential areas in the city to do product experience, such as free taste of stewed chicken, attractive aroma and taste, and guide and identify with our New Year card. Pay attention to cultivating online fans such as headline numbers and enjoy big discounts on local eggs.

Finally, cultivate consumption channels. The first batch of experienced customers, most of whom can be transformed into marketing partners, only do publicity and place orders, and the farmers undertake delivery and after-sales matters, and successfully cooperate with various communities in the city. You can also cooperate with the property and door-to-door charging agencies to find a local chicken product recommendation tube in urban consumption and divide the commission in the community.

Summary: Follow-up sales activities can only be carried out after chickens are raised. Combine different product forms around the chicken cycle, such as pot friends and live broadcasts. Even for community promotion. Good wine is not afraid of the deep alley, and good chicken has been taken care of and successfully pushed to the high-end online market in the city.