What images look good on mooncakes?

The autumn wind is blowing, the summer heat is gone, and the coolness brought by the change of four seasons is really pleasant. (The happiest thing is of course the 3-day Mid-Autumn Festival holiday and the 7-day National Day holiday)

The Mid-Autumn Festival is approaching, people and the moon are reunited, and mooncakes are indispensable as companions. For foodies of all walks of life, the Mid-Autumn Festival may be It should be called "Mooncake Festival".

Mooncakes, as a traditional Chinese delicacy, can be traced back to the Tang Dynasty and became widely popular during the Ming Dynasty.

Nowadays, it has gradually developed into a more social product, so appearance has become more and more important. Today, I will take stock of this year’s nationally trendy mooncakes for all the face-conscious foodies.

What is "national trend"? Guochao is "national style + trend", which combines traditional cultural elements with modern products through creativity, and is very popular among young people.

Forbidden City × Daoxiang Village

The Forbidden City has really changed a lot in recent years. It sold a lot of tape, a lot of folding fans, a lot of lipstick, and emptied the piggy banks of countless young people.

The steady and serious old man who had guarded the Forbidden City for 600 years has disappeared. Now he has transformed into a fashionista.

When it comes to representatives of cross-border national trends, the Forbidden City ranks second and no one dares to claim first. No, once again something has happened with mooncakes. The Forbidden City, a super cultural and creative IP, has teamed up with the time-honored brand Daoxiang Village to launch a Mid-Autumn Festival limited edition mooncake with the theme "Autumn Light Is Full of Poetry".

The first batch of mooncakes sold out quickly as soon as they were put on the shelves, which is amazing.

The creation of this mooncake is inspired by the poetry and ink inscribed by Emperor Qianlong of the Qing Dynasty, with Xuan ink as the main tone. Following the traditional concept of five colors, there are five colors: green, red, dark, yellow, and white. There are four flavors: white lotus egg yolk, brown rice matcha, Shanghai style custard, and red wine cranberry.

The pattern relief pattern on the cake crust was specially designed by Mr. Wu Jiangzhong, a representative inheritor of Jingdezhen’s handmade porcelain skills. It is unique and hand-polished.

The theme of the mooncakes, "autumn light is full of poetry when you see it," is also very elegant, with a literati elegance and a pleasant taste.

But the question is, do you dare to eat mooncakes that are as black as ink?

Bestore x Dunhuang Museum

On the 2019 Mid-Autumn Festival, Bestore and Dunhuang Museum jointly launched mooncakes with the theme of "Beautiful Moon on Good Days, Tide Gifts in Dunhuang", and promised to sell one box for each box Mooncake, donated one yuan to the China Dunhuang Grottoes Conservation Research Association for the protection of Dunhuang Grottoes.

"E-commerce + public welfare", this wave of fame and fortune operations is really impressive, and it actively responds to the country's cultural policy of "protecting and supporting Dunhuang culture and protecting our national quintessence".

We also specially invited more than a dozen art masters from all over the country to go deep into the hinterland of the Dunhuang desert and create a giant relief sand painting.

The outer box is fashionable Tiffany blue, and the inner box has various fancy caisson patterns. The Dunhuang caisson pattern is square on the outside and round on the inside, which symbolizes the reunion of the whole family.

The corners of the gift box are also embellished with a mysterious three-eared rabbit pattern, which symbolizes good luck in the past, present and future, which shows the thoughtfulness of the design.

The cake body is firm and plump, divided into 6 flavors: taro mashed mochi, refreshing custard, green pomelo, egg yolk and white lotus paste, amber longjing, and tangerine peel bean paste. The trendy mooncake is recreated using traditional techniques. .

The ancient and mysterious Dunhuang Feitian and the breathtaking nine-color deer make mooncakes more innovative.

Protect Dunhuang for thousands of years and stick to one side for reunion. Would you like to pick a mooncake with this design concept?

Three Squirrels

Inspired by the popular variety show "This is Street Dance", the three squirrels called this year's mooncake theme "This is Mooncake", and the text design is similar to "This is Street Dance", which is really trendy and classic. .

In terms of exploring cultural connotations, Three Squirrels "invited" Confucius, Li Bai, Li Qingzhao, and Su Shi to endorse the national style mooncakes. With these four talented literary and historical figures in charge, they also launched a fan vote. There is no other operation that saves money and is topical.

Let’s just talk about Su Shi. As a poet and a food connoisseur, he could write several pages of articles about "Mid-Autumn Festival" and "mooncakes". "I wish you a long life, thousands of miles away from the moon" can be said to be a household name.

As a gourmet, Su Shi is simply authentic. His Huangzhou pork, Lingnan lychees, and Hainan oysters are each more famous than the other.

As a cultural specialty of Hubei region, Dongpo cake seems to be a bit niche. "Small cakes are like chewing the moon, with crispy and sweet fillings in the middle." Although the term "moon cakes" did not appear until "Mengliang Lu" in the Southern Song Dynasty, the custom of eating small cakes with fillings began in the Tang and Song Dynasties.

"I am Su Shi, a veteran foodie. Because of Mercury retrograde, I was demoted and demoted. Although it was so miserable, fortunately I had delicious food to accompany me." Su Shi is a perfect spokesperson. .

Touring the mountains and rivers, eating cakes, and sipping sweet-scented osmanthus wine. "Mooncakes that are girly and cute, I can eat 6 in one sitting!" (Su Shi's proud face)

Nanjing Museum × Five Seasons Suiyuan

When you pick up this gift box, first of all, what catches the eye is the elegant, handsome, low-key and luxurious packaging.

It is inspired by the "Dayazhai" porcelain in the Nanjing Museum collection, and the porcelain signed "Dayazhai" is the special porcelain of Cixi in the late Qing Dynasty.

It has an elegant lake green background, with light ink painting on the top. The painting style is soft and the patterns are exquisite. It not only integrates the beauty of the natural scenery, but also highlights the gorgeous atmosphere of the royal family.

The mooncake gift box reproduces this pattern so realistically that people can’t help but exclaim: It is simply a work of art!

In the middle is a larger modified version of the five-nut mooncake, hoping to convey reunion and sharing. Surrounded by 4 seasonal theme mooncakes, the 4 flavors are jasmine tea, poria and wolfberry, honey pumpkin, and jujube walnut, which are both beautiful and healthy.

This mooncake jar is so beautiful that it makes you want to "buy a casket for a pearl". There are really too many additional factors for beauty.

Suzhou Museum It is necessary to carry out the "edible cultural relics" operation to the end.

Using the animal shapes selected from the cultural relics selected by the Suzhou Museum to redesign, the cultural relics from thousands of years ago are perfectly combined with the pastry craftsmanship of the time-honored "Qianshengyuan" to form a group of exquisite and well-behaved animals. Eat cultural relics "treasures".

The five cute beasts derived from it are integrated with modern design elements to make the mooncake skin, which is smart, cute and naive.

The three-legged toad means "attracting wealth and treasures, and having many children and blessings"; the deer means "longevity and prolongation of life, advancement in salary and promotion of official positions"; the too little lion means "from generation to generation, high officials and generous salaries"; The double badgers mean "never leave, love lasts forever"; the elephant means "peace and prosperity, everything is renewed".

Are such exquisite and cute mooncakes really meant for people to eat?

As for the competition in the mooncake industry, in addition to these competitions in the cultural and blog circles, there are countless internet celebrity mooncakes who sell topical mooncakes on their cake fillings, and there are even merchants who even include the new internet celebrity "Nezha". Don't let it go

"Good-looking mooncakes are the same, and interesting designs are unique." Combining long tradition with ultimate aesthetics, integrating Chinese culture and aesthetics into national trend mooncakes, the brand's gameplay is really increasingly diverse.

Through the national trend elements, a highly sticky relationship is established between aesthetics and consumers, realizing cross-border cooperation between tradition and modernity, and making it more friendly and cute!