"Ice Dun Dun" is out of stock, but the company behind it has .....

In addition to watching the games and Gu Ailing in the 2022 Beijing Winter Olympics, the most talked about is probably the embarrassing mascot ice shield. No one was interested a few months ago, but because of the few seconds of shaking snow videos at the opening ceremony of the Winter Olympics and Japanese journalists who are keen on collecting ice mounds, ice mounds have become the top stream in one fell swoop, occupying the top spot in major social software. Ice pier related products on the shelves of major websites were snapped up in a few seconds, and offline sales points lined up. Countless people lined up for hours in the cold wind just to buy an ice pier.

There are dozens of hot searches related to ice piers in Weibo, and countless people seek to implement "one pier and one household" under comments.

Enter the word "ice" in Baidu, and the search keywords displayed in the drop-down menu are all related to "ice pier". Inadvertently, the song "I just want an ice mound" began to circulate in my mind.

Some people even made a bad idea and turned into scalpers to resell ice piers at high prices. At present, three people involved in the case have been seized by the police and imposed administrative penalties.

An ice mound ≈ 1 100 million?

The popularity of Bingdundun directly led to the continuous daily limit of two concept stocks, Longyuan Yatu and Wentou Holdings. The company behind these two stocks is a licensed manufacturer in Bingdun. Many best-selling products in the market, such as Rong Rong (Snow) plush toys, hand modeling, decorative buttons, crystal balls, blind boxes of ice piers, badges, precious metals, etc., all come from these two companies. Some investors even bought ice piers in official website, Yuanlong Yatu.

Wentou Holdings was in a state of loss in the first two years, and it depends on whether it can turn over by ice pier in 22 years. Longyuan Yatu earned 59179,500 yuan in the franchise section of Beijing Winter Olympics. Longyuan Yatu was also announced in the quarterly report of 265,438+0. From 2026,5438+0 to September, the revenue of licensed souvenirs of Beijing Winter Olympics increased by 65,438+0,465,438+0.57%. According to this increase and the popularity of the ice pier in 2022, the income earned by Longyuan Yatu from the licensed souvenirs of the 2022 Winter Olympics must far exceed 1 billion.

An ice pier has driven a company's revenue leap, and its commercial value is unparalleled. It is a well-deserved "traffic password" and "money-making artifact".

Shanxi Securities also predicts that the revenue of licensed goods will exceed 2.5 billion yuan in the whole winter Olympic cycle. Of course, there are also many endorsements for the Winter Olympics that pursue ice shields. After all, Longyuan Yatu has earned more than one billion yuan from the sales of the licensed product "Opening Ceremony Commemorative Gold and Silver Bars" of the Winter Olympics!

How much can the Olympic Games earn?

An ice pier can drive the skyrocketing of related concept stocks, so how much profit can the Winter Olympics bring to the country? Since the 2022 Beijing Winter Olympics has not yet ended, Beijing officials have not released relevant data, but they can refer to the profitability of previous Olympic Games. In previous Olympic Games, some people earned a lot of money, while others lost everything. The key depends on how the country operates. 202 1 Tokyo Olympic Games is notoriously bloody. It spent a lot of money to build stadiums, but it was attacked by COVID-19 epidemic in the year when it was held. Many countries refused to participate in the Tokyo Olympic Games. The main Olympic events were held empty and there were no spectators at the scene. The strange opening and closing ceremonies have also been criticized by netizens. There is no ticket revenue, and a huge amount of money has been spent on the preparation, and the loss is inevitable. However, if Japan cancels the Olympic Games directly, it is expected to lose 4.5 trillion yen, or about 270 billion yuan; The economic loss of the delay is 640.8 billion yen, about 38 billion yuan, which can reduce some losses. What is even more sensational is that the head of the accounting department of the Japanese Olympic Committee died after the Tokyo subway jumped, and the police decided to commit suicide after investigation.

I want to say it's too difficult! Why is the accountant always the most unlucky one! The 2008 Beijing Olympic Games is the "high flyers" of previous Olympic Games. According to the analysis of Bank of China International Securities, the Beijing Olympic Games achieved a total income of 20.5 billion yuan in terms of tickets, sponsorship and TV broadcast. In the half year after the closing of the Beijing Olympic Games in August 2008, BOCOG realized a positive profit of 654.38+0.2 billion yuan.

(Source: announcement of financial revenue and expenditure of Beijing Olympic Games and follow-up audit results of Olympic venue construction projects)

Let's talk about the 1984 Los Angeles Olympic Games, which directly created the income model of the modern Olympic Games, and earned a lot of money through sponsorship fees, TV broadcasting rights and ticket income. Some people may ask, isn't this a normal source of Olympic income? In fact, before this Olympic Games, in order to ensure the Olympic spirit and publicize the image and strength of the country, the Olympic Committee did not advocate that the country should make a lot of money through the Olympic Games, but it also led to a very tight funding for hosting the Olympic Games, which became a loss-making business.

Therefore, since the Los Angeles Olympic Games, the Olympic Games has entered a brand-new era. Since then, the Seoul Olympic Games (1988), the Barcelona Olympic Games (1992) and the Atlanta Olympic Games (1996) have all used various ways to generate income, turning losses into profits and realizing positive profits. 1976 the Montreal Olympics can be described as "he is my brother" of the Tokyo Olympics. After the Olympic Games, the poor city government of Montreal had to make up the deficit of 2.729 billion dollars, and at the same time it was still burdened with debts of more than 6,543.80 billion dollars. To this end, the people of Montreal add an "Olympic special tax" to their tax returns every year, and it takes 3 1 year to completely pay off this debt. As can be seen from the above cases, the lion's share of Olympic profits is never the ticket part, but the peripheral sales and advertising sponsorship.

Don't mention anything else. Let's take a look at the heat of the ice mound. Do you think the 2022 Winter Olympics will be profitable?

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