Future development trend of homestay

After a period of disorderly development, it is time to integrate and standardize the homestay industry. 20 18 is a big reshuffle period for the hotel industry. Standardized hotel brands will lead the development of the hotel industry, and some non-standardized single hotels will gradually be marginalized. Next, the B&B market will develop in the direction of standardization, intelligence and star rating. Different from the previous decentralized development, the development of domestic homestay industry is showing three major trends: quality improvement, chain operation and personalized service.

Everything will inevitably encounter some setbacks in the early stage of development. For example, the hotel industry is greatly influenced by scenic spots, business in popular areas is extremely hot, and business in remote areas is very bleak. Generally speaking, our national hostels all started with farmers, and the operators are generally local residents. The operation mode is simple and the market competitiveness is low, but the real homestay should not only be a place with accommodation function, nor should it be a substitute for farmhouse music, but a new way of life.

Long-term development needs to grasp the pain points of users.

Many tourists who are tired of work and want to relax don't stay in hotels, mainly because they want to feel the local customs and experience different lifestyles through the platform of B&B, and create a personalized B&B of "B&B and local culture".

The current consumers are post-80s and post-90s, and these tourists are very personalized. "They don't ask for the most expensive or the cheapest. As long as they have characteristics, they just want me to like them." Therefore, for the long-term development, paying attention to local cultural characteristics is one of the important needs of deep travel.

In the pleasant scenery, warm and meticulous service and comfortable and quiet environment are needed to bring home enjoyment to tourists and make them forget the troubles of the city for the time being. Even if it is a short stay, it seems to be living in green mountains and green waters, leaving all the troubles behind.

Although the search volume of B&B continues to climb, the whole industry is still in its infancy, but the occupancy rate is almost saturated. From the perspective of historical development, the number of domestic users and the number of landlords who can provide homestay services are in a balanced proportion, and the development potential of the homestay industry is sufficient and the prospects are very promising.

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Why do entrepreneurs choose the homestay industry?

Lucid waters and lush mountains are invaluable assets. In recent years, with the implementation of the national policy of building beautiful countryside, various localities have stepped up the construction of characteristic towns, and successively introduced subsidies and support programs for homestays. Most people choose to engage in the homestay industry because they like to travel and have a poetic complex of "seclusion in the wild". They either give up their stable jobs or escape from the life in big cities, hoping to convey their life ideas through homestays.