What is the development prospect of light food industry?

With the post-90s and post-00s young people gradually becoming the main force of today's consumption, the concept of healthy eating has also been recognized and pursued, and the catering market has become popular. Light food restaurant has become a "small fresh meat" sought after by consumers with its high-value food collocation and simple and fashionable dining environment.

Become a "small fresh meat" sought after by consumers

"Light food" does not refer to a certain kind of food, but represents a kind of food form: low-fat, low-calorie, low-sugar, high-fiber and mellow food mainly cold-mixed, boiled and steamed, and pursues a simple, balanced and healthy diet concept on the premise of ensuring normal dietary nutritional structure and certain calories.

At present, the catering industry is in the transition period of consumption upgrading, and health, health preservation and high value have become the preferred future catering development direction for the public. Feudalism caters to these needs and can take advantage of this trend.

"Light food tastes good, and coarse grains are prone to satiety. Nowadays, healthy fat reduction can be achieved through light food combined with moderate exercise, without deliberately dieting. It is really the best of both worlds to enjoy good food and have a good figure. " A sophomore who likes to eat lightly said.

"For office workers, the work pressure is high, the pace is fast, and the lunch break is short. Sometimes you can only order takeout at noon, but many takeaways are oily and occasionally send drinks, and the heat is too high. If you want to eat well, you must control your calorie intake. A light diet is our best choice. " Ms. Lu, a white-collar worker of the company, said.

Modern young people pay more attention to experience and like high value and extroverted consumption. Therefore, although the price of light food is on the high side-the price of a meal ranges from 65,438+000 yuan in 40 yuan, with its balanced and healthy nutrition concept and food design suitable for taking pictures, light food has become the object of consumers' conscious secondary spread, which is also one of the main reasons for the prevalence of light food doctrine.

Light food restaurants are booming.

"There are not many kinds of light ingredients, no complicated cooking techniques are needed, and the dishes are highly standardized; The warehousing and logistics of ingredients are also relatively simple, and the production mode is easy to copy. If you join a brand, you can generally pass the assessment after studying in this department for 4 days. " A light food store manager said.

Seeing that light food is deeply loved by consumers, the threshold of light food restaurants is relatively low and can bring considerable benefits, many entrepreneurs have joined the queue of light food catering. More and more light food brands are at home in the catering market, and many brands are favored by capital. /kloc-financing of more than 0/0 million yuan has gradually become the norm.

summary

The best way to keep healthy is still a balanced diet supplemented by moderate exercise, and we can't blindly or excessively rely on light food. The concept of light food should also be reasonably matched with ingredients from the perspective of nutrition to improve the dietary structure. In the future, the catering market should consider taste and health as a whole to better meet the diversified consumption needs of consumers.